Outlining is crucial in creating a catalog. Before laying out your design, gather and
your content from the front cover to the back. Your content should include images, products, services,
information, testimonials, table of contents, contact information, and more. A well-structured outline
every element aligns with your intended purpose, making it easier to manage your catalog's content.
Your catalog’s cover is the first thing your audience will see and will be the deciding
readers to either engage with it or toss it aside. Like magazines,
your catalog should be eye-catching and persuasive enough to entice your audience to pick it up and flip
To create an effective catalog cover, you need to carefully consider the design elements you will use and the messaging. Make sure to include your brand’s name, vibrant colors, and imagery that aligns with your brand’s identity, as well as intriguing language that speaks to your target audience.
Table of Contents
No matter the size of your catalog, a table of contents or index is essential in helping your
navigate through its pages.
A well-crafted table of contents will show your audience that you value their time and
serves as a roadmap that guides them to the pages that are most relevant to their needs, making the
experience more enjoyable. By including a user-friendly table of contents, you can enhance your readers’
with your catalog thus driving more sales and revenue.
Catalogs are like books; they tell a story and help introduce your readers to your brand and
An introduction is an essential component of any good book, and it is no different for catalogs.
For catalogs selling and listing products or services, the introduction pages are a perfect
include advertisements and promotions to excite the reader for what is to come in the next pages. For
catalogs and other types of catalogs, these pages can also act as
but that might not always be the best option. In this case, the introduction pages are the perfect place
a summary about your brand or any intriguing content that grabs the reader's attention and moves it
To create the main content section of your catalog, it's important to identify the key
services, or company details you want to showcase. Begin by determining the main categories or themes
focus on and gather all the necessary information, such as descriptions, product specifications, and
also gather additional content, such as case studies, testimonials, or paid ads.
As you gather your content, plan out the flow of your pages. Each page should emphasize the
products that you want to prioritize, so your audience can easily engage with them. To provide an
efficient experience, segment your pages and content based on your table of contents.
The final pages of your catalog are where you can tie everything together to create a lasting
on your audience. You can use this space to strengthen your brand image and remind your readers of why
with your catalog in the first place. Including customer reviews or stories about your company is a
build trust or you could use this space to provide contact information, your website details, or social
handles to encourage further engagement with your brand.
Guide For How to Order
for shoppers to discover new products and make informed purchasing decisions from the comfort of their
While order forms that are mailed in have become less common in catalogs, they can still be useful tools
readers who may not be tech-savvy. Even if you choose to include an order form, be sure to include a
QR code on the last page of your catalog. This will make it easy for readers to visit your website to
place an order online. Plus, a recent survey showed that 60% of shoppers who received a catalog visited the website of the company
catalog. So, it’s important that you make it as easy as possible for readers to navigate to your website
While the front cover is important for grabbing the attention of your audience, the back
catalog is equally important for providing a great first impression. When gathering the content for the
consider including information and design elements that complement the front cover and provide insight
products or services inside.