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Intent-Driven Direct Mail

Propensity and Intent Based Mailing to Reach Interested and In-Market Individuals

Propensity Data 

What is Propensity or Intent Based Mailing?

Your marketing success is dependent on reaching the right audience, and marketing to a large unresolved audience is shiftless. Which means reaching individuals who are in-market or who are likely to act on your product or service is crucial.

Propensity mailing, or Intent Based Mailing, is a data-driven mailing solution that utilizes data selects to predict a consumer's behavior. These selects provide an understanding into an individual's likelihood to buy or respond to a certain product or service. We utilize 49 different transactional and research partners to create over 4,000 Audience Propensities to deliver you a complex list of consumers who have a high likelihood to become your customer.


We verify records against thousands of sources and track millions of online/offline interactions.

Ensured Privacy

With privacy regulations intact, you can ensure that all individuals information is secure.

Integrated Marketing

Proven direct mail paired with propensity data allows you to market to individuals who are interested.

Real Results

Propensities have proven to increase response rates and we guarantee improved results.

Propensity List Examples

Propensity Categories

Propensity Examples

Real-estate Individuals likely to buy a first home soon.
Healthcare Consumers buying certain medicine.
Automotive Individuals in-market for a new car.
Childcare Parents with infants or toddlers.
Political Individuals likely to vote in an election.
Only market to individuals who are most likely interested.

Frequently Asked Questions

Through data selects, a blend of demographic information, buying activity, media behavior, purchase intent, and indicators of specific attitudes, propensity data creates a very complex model. By utilizing 49 different partners and going through a five-tier validation process, these lists are superior to any other model on the market.

With propensity mailing you are able to effectively target individuals who are likely to act in your favor and target consumers who previously were unreachable even through a standard targeted mailing list. The benefits don’t stop their either. Propensity mailing saves you money by eliminating the money spent on sending direct mail to uninterested individuals.

Propensity mailing saves you money by engaging with highly responsive individuals and not spending time and money on marketing to uninterested consumers.

Both propensity mailing and look-alike mailing provide you with a list of predictive audiences based on individual's likelihood to take a certain action. Look-alike mailing takes traits and behaviors from your ideal customer and matches them to other consumers to create a list of individuals who--similar to your customer--are likely to be interested in your product or service.

Yes, in fact, adding and audience propensity select to your current selects can improve your marketing campaign even more.

Yes, using more than one propensity can generate an even more successful campaign.

Yes, you can filter your targeted audience by how far away they live from your business’s location by utilizing Drive Time Mapping. For example, if you own a brewery, you could target individuals who show interest in beer who also live 10 minutes away. Your distance can be set to a few minutes to even a couple of hours if it’s beneficial for your marketing.

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Additional Resources

What Is Intent Based Mailing and How To Harness Its Full Power

You don’t have time to waste money and energy on unsuccessful marketing strategies. That is why you need to focus on...Read More 

What Is Propensity Mailing and How Does It Work?

The benefits for Propensity Mailing are highly impressive. If you want to increase your leads and customers, and reach consumers... Read More 

6 Unconventional Ways to Use Direct Mail to Increase Sales

Advancements in direct mail provides some really unique ways to increase your sales compared to any other marketing...Read More 

What is Drive Time Mailing and How is it Different from Radius Mailing?

Consumers take into account how far a location is before they shop, eat out, and visit. That's why you need to begin marketing...Read More 

Have questions about Propensity Mailing?

Available from 8AM to 7PM EST, our team is here to help.

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