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Every Door Direct Mail (EDDM)

The USPS's Every Door Direct Mail program is one of the easiest and cheapest ways to mail!

Every Door Direct Mail® is a program of the USPS that allows you to send mailings without the use of a mailing list or specific addresses. With this program you can reach the customers largely by the neighborhoods in which they live. (Businesses can be reached this way, too.) You don't even need to have names or street addresses. Simply identify the mail carrier routes you want to target and your printed pieces are delivered to every active address the carrier delivers to.

Fast and inexpensive

Every Door Direct Mail puts your marketing materials directly into the hands of your audience, and it reduces mail preparation costs and the time it takes to get your message out. The USPS offers this service at a discounted postage rate (as of mid-2015) of 18.3¢ each which can mean a 10¢ to 21¢ per piece savings!


Targeted messaging through the use of mass mail

Although Every Door Direct Mail takes more of a mass mail approach where you can't personalize the offer to the individual recipient, we can still help you find ways to ​tailor your messaging for those in the carrier routes you select, and we can help you select the best carrier routes for your communication strategy. For example, if a local car dealership recently sold a hybrid sedan to a​ person living on Maple Street in the Rafael Valley neighborhood, a postcard advertising that type of car can be sent out using the mail carrier route(s) that cover that neighborhood and/or surrounding neighborhoods, knowing that the message will likely resonate with those recipients. We can identify the demographics and personal aspects of different areas to target your offers so they align with the characteristics of your audience.

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