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Variable Data Printing


VDP for affordable and personalized marketing!

Variable Data Printing allows you to customize each mailpiece.

​What is variable data printing?

Variable data printing (VDP) is a digital printing option that allows you to create direct mail marketing materials such as postcards, business cards or multi-page catalogs that are customized for your recipients to receive a more personalized direct mail piece.

VDP digital printing offers flexibility of design during its press run, that allows text, graphics and redeemable barcodes within each individual printed piece to become interchangeable as needed.

With the ability to communicate on a unique level that is custom tailored for your consumers, variable data printing empowers your marketing campaign and gives your recipients a more impactful experience.

Personalized Print

Send direct mail that is specific to each individual recipient for a more personal printed marketing experience.

Faster Turnaround

Speed up your marketing process by streamlining your orders through one vendor that provides print, VDP solutions, and mailing.

Track Responses

Identify which customers respond to your promotions while tracking numbers and percentage of redeemed offers.

Improved Marketing

With measurable results and the power of personalization, your marketing campaign becomes more impactful.

How does variable data printing work?

With utilizing your business’ native files, variable data printing allows for custom content including names, images and more to be changed from one printing piece to the next without ever having to stop the printing process. Also, VDP generally includes unique barcodes, QR codes, or promotional codes in addition to personalization. This can work to promote your business and as a way to identify customers response rate.

VDP primarily works by improving your direct mail marketing strategy, as it is more powerful through personalization. You can produce materials that are targeted towards your individual recipients, increase and track response rate and your overall ROI.

Request a free quote today!


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