Use the below price calculator to get an estimate of what your next order of catalogs may cost you. The price estimate you receive isn't exact and it doesn't include shipping. If you wish to get a full price total, please see our catalog product page price configurator.
Calculate Your Catalog Price
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Saddle Stitch - Portrait
Saddle Stitch - Landscape
Saddle Stitch - Calendar Style
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When choosing to print catalogs, it's important to keep in mind that a "catalog" doesn't necessarily mean something that advertises items for sale. It is a matter of the product size, how it is assembled on machines, how it gets cut and stitched, and so forth. It could easily be a book, a guide, a series of maps, a photo book, an annual report, a repair manual, a coloring book, or any other idea you may have!
When it comes to printing catalogs with commercial printers, there are several factors that most strongly influence the price. These key factors have varying degrees of influence on the end cost of print orders for customers, but simply taking a closer look at these factors can give customers a better understanding of why these job details affect pricing.
To help develop a stronger understanding of the various cost-affecting parts of a job, we’ve broken them out into a few categories, below, that will hopefully answer any questions customers may have about why their jobs are priced the way they are.
This is due to the way jobs are laid out on press sheets and how odd numbers of them are often more difficult or require special treatment to work.
Printing more calendars will result in a higher cost, plain and simple.
If you're still not able to get the price you want, but you don't want to produce any fewer pieces, the next best option would be to change the size of your pieces, or the quality of paper on which it is printed. We'll talk about each of those details more below.
The type of paper you choose to print on has a very heavy influence on the pricing of your print order. Most printers have a set of house stocks that they recommend using when you choose to print with them.
A heavy paper for your catalog cover printing is important. You want your covers to look great for a long time. A heavy catalog cover stock along with a resilient aqueous coating will maximize the durability of your catalog, giving you more opportunities to communicate your message. So use a thicker and more protective material for the cover of your catalog printing.
Depending on the size, weight, and your use, the inside pages may need to be very thin or very thick. While this may require custom quoting to get the printing aspect within your budget, one must very closely look at the USPS postage rates if your book needs to be mailed to ensure the postage is within your price range. We never mark up or profit on postage when you mail with us.
For Conquest Graphics, we have a “Conquest Preferred” stock that is the default option value when configuring your order on our product pages. Some of the default preferred stocks Conquest Graphics orders are a 100# gloss and velvet text, 80# gloss and velvet text, 100# gloss and velvet cover, 80# gloss and velvet cover and a 14pt C2S gloss cover. This is because we have a great majority of projects coming through our press that customers print on those stocks.
Since they are such popular paper types, we order them in bulk, and therefore they are the most economical for us to print on when it comes to printing daily. Because it’s more common, it’s also easier for us to print alongside other projects that require the same types of paper.
Choosing an irregular quantity and one of our non-preferred stocks for your paper will result in an exponentially higher price since it’s harder for us to pair with other jobs when laying out our press sheets to print alongside other projects.
Some types of paper require for us to specially order them since they’re rarely used. If we have to special order a stock, it will cost us a little more which translates to the final cost of the job for the customer.
There may also be additional time required for the special order stock to reach us for us to begin printing on it, so if you need to print on a special stock, you should be prepared for higher prices and longer turnaround times.
If you have questions on how you can change your projects paper type to save you more money, feel free to reach out to our customer service team via email or phone at (800) 707-9903.
Depending on how quickly you need your order of print, there will be varying prices associated with different turnaround times. Generally speaking, the sooner you need your order, the steeper the price will be.
This is due to the various benefits associated with longer turnaround times for commercial printers. If you allow a commercial printer a turnaround time of 6 days, they will have more time to receive similar jobs that they can print alongside yours on the press sheets before cutting and folding, therefore saving themselves paper, time and resources on both of the print orders.
Some of Conquest Graphics’ products are “Quick-Ship” products, meaning they have a turnaround time of just one day. This is usually because they’re smaller items that can be printed in bulk more easily on our digital press.
If a project needs the offset press to print larger quantities or on specific types of stock, there will generally be a longer turnaround time associated with the job.
Just like ordering anything else online, it costs more to get it to you more quickly.
When it comes to matching colors and getting projects to more perfectly match their digital renderings, it can take special types of ink to get exactly the colors a customer wants.
Your catalogs will have a better chance of attracting readers if the covers have full color images and text. It’s less expensive to print a full color catalog cover than you might think, and it’s almost always worth the extra small cost versus a dull one or two-color catalog cover printing. So always use full color catalog covers and full color images and text for your catalogs.
For example, if a customer wants an exact color in their project, they may specify that they want to use a certain Pantone Matching System (or PMS) color value. Ordering special PMS colors of ink can become quite costly, so getting exactly that color for the customer can add a significant cost to their project.
Usually, only international brands or brands that are highly focused on maintaining consistency across all their printed media will have exact PMS requirements for their jobs.
In most cases, cyan, magenta, yellow and key (or black) or the CMYK color system is the best for rendering precise colors. Sticking to this color system in your jobs will result in significantly lower prices.
Choose an aqueous coating, especially for the catalog cover. Glossy coated paper is popular in publications like magazines, and gives your catalog cover printing a rich, classy look. Dull or matte coating gives your catalog cover printing a more muted, understated look, and will improve readability over a glossy coating. Aqueous coatings make your catalog and catalog cover more durable, less likely to show fingerprints and smudges, and if you are mailing your catalog, will improve its durability in the mailing process.
The size of your printed piece has a large impact on how a commercial printer ends up printing your project on press sheets, and in the end it determines how many your project will end up needing to be completed.
Generally speaking, the larger each individual piece ends up being, the more press sheets it will require, which roughly translates to higher costs associated with printing it.
Sticking with smaller sizes is the most economical choice to make when printing a project as it will allow for us to piece it together with other projects we’re working on that are similar sizes to fill a press sheet and save paper.
If a piece must be larger, the price will be slightly higher, so if you’re trying to save money on larger pieces, selecting a different paper type or quantity will be the biggest influences on your final cost.
The number of pages has a huge impact on the final cost of your catalog. Page count ultimately influences how much paper and ink your project uses, even more than the size influences these factors.
That’s why increasing the number of pages even slightly can have a huge impact upon the final price of your print order.
Conquest Graphics offers catalogs between 8 and 96 pages, so there is a wide range of possibilities for lengths of catalogs that customers can print. If you want to print longer or shorter catalogs, you can easily contact one of our customer service team members via email or phone at (800) 707-9903.
Similar in level of influence upon the final cost to page count is binding, described below.
How you choose to bind your catalogs has a huge influence on the price of your print order. Saddle stitching is the most basic type of binding, and it’s the most common, as well. This method is basically stapling at the seam to bind a stack of pages together.
There are also options such as perfect binding that use glue and specially spaced print layouts to provide a perfectly squared end, somewhat like a paper bound book.
Glued options such as perfect binding cost more and they have to specially requested.
Whether you choose to have your commercial printer mail your project or not also has an influence on the end price a customer will be asked to pay. The convenience of having your projects mail directly from your printer’s mail center can help expedite your project’s mail turnaround time.
Having your printer mail for you may seem like an unnecessary added cost, but often times, as is the case with Conquest Graphics, they will not charge you any more than what the postage would cost you already.
If you want to get your catalogs in the mail faster and if you want to save yourself time and money trying to figure out the best way to mail your pieces, it can be better to elect to have your printer mail your project from their mail center.
Not every printer offers mailing since they don’t all have their own mail centers like Conquest Graphics, so be sure to ask before placing your catalog order whether or not they will be able to mail those to a list of your choosing.
When mailing with Conquest Graphics, all you have to worry about is uploading your mailing list on time and we’ll be sure to mail them when you want them to mail. For more information about mailing, check out our FAQ page for answers to any questions you might have.
So, how much does it cost to print catalogs?
The price of your catalog order will ultimately be determined by the quantity, paper, ink, size and page count of your order.
Catalogs often require slightly longer turnaround times since they have more factors than other, more simple printed products, so if you end up needing to change your product altogether, consider reducing your page count or minimizing your size.
Depending on all the specifications outlined above, your project could cost anywhere between $50 and $10,000. Additional shipping costs can add a little, but in the end, the best way to save on your project is to use the tips outlined in each of the sections above to bring costs down.
Get Started on Your Catalog Order
How Much Does it Cost to Print Catalogs?
Catalogs are one of the more complex products in the world of printing since there are many variables involved that weigh heavily on the end cost to customers. Commercial printers also offer mailing and other things that can have an influence on the end cost of a catalog print order. In this blog we break down the various cost components of a catalog print order.
By Conquest Graphics