How much does it cost to print catalogs?
The price of your catalog order will ultimately be determined by the quantity, paper, ink, size, turnaround time needed, binding, and page count of your order.
Depending on all the specifications outlined in this blog, your project could cost anywhere between $50 and $10,000.
Additional shipping costs can add to these prices, but in the end, the best way to
save money on your catalog project is to use the tips in each of the sections below to bring your costs down.
When choosing to print catalogs, it's important to keep in mind that a "catalog" doesn't always mean something that advertises items for sale, there are many other types of
catalogs beyond product catalogs.
It's a matter of how it’s assembled on machines, how it gets cut and stitched, and so forth.
When it comes to
printing catalogs with commercial printers, there are several factors that most strongly influence the price.
These key factors have varying degrees of influence on the answer to “how much does it cost to print a catalog?” Taking a closer look at these factors can give customers a better understanding of why these job details affect how much it costs to print a catalog.
Use the below price calculator to get an estimate of what your next order of catalogs may cost you. The price estimate you receive isn't exact and it doesn't include shipping. If you wish to get a full price total, please see our
catalog product page price configurator. Calculate Your Catalog Price
Conquest Graphics will automatically pull your old art for this job.
5.5 x 8.5
8 pages (4 cover, 4 inside)
12 pages (4 cover, 8 inside)
16 pages (4 cover, 12 inside)
20 pages (4 cover, 16 inside)
24 pages (4 cover, 20 inside)
28 pages (4 cover, 24 inside)
32 pages (4 cover, 28 inside)
36 pages (4 cover, 32 inside)
40 pages (4 cover, 36 inside)
44 pages (4 cover, 40 inside)
48 pages (4 cover, 44 inside)
52 pages (4 cover, 48 inside)
56 pages (4 cover, 52 inside)
60 pages (4 cover, 56 inside)
64 pages (4 cover, 60 inside)
68 pages (4 cover, 64 inside)
72 pages (4 cover, 68 inside)
76 pages (4 cover, 72 inside)
80 pages (4 cover, 76 inside)
84 pages (4 cover, 80 inside)
88 pages (4 cover, 84 inside)
92 pages (4 cover, 88 inside)
96 pages (4 cover, 92 inside)
Electronic - PDF
No Proof Needed
Conquest Preferred 100# Gloss Text
Conquest Preferred 100# Velvet Text
Conquest Preferred 80# Gloss Text
Conquest Preferred 80# Velvet Text
Conquest Preferred 70# Gloss Text
Conquest Preferred 70# Velvet Text
Same as Inside (Self Cover)
Conquest Preferred 100# Gloss Cover
Conquest Preferred 100# Velvet Cover
Conquest Preferred 80# Gloss Cover
Conquest Preferred 80# Velvet Cover
Gloss Aqueous Coating
Matte Aqueous Coating
Satin Aqueous Coating
Same as Text
C Saddle Stitch - Portrait
c Saddle Stitch - Landscape
3 Saddle Stitch - Calendar Style Binding
Standard Presort (minimum 200)
First Class Presort (minimum 500)
First Class Non-Presort
Standard Nonprofit (minimum 200)
More Options (Digital Catalog, Wrap & Band, etc...)
Wrap & Band
One 1/8 inch Hole
One 3/16 inch Hole
One 1/4 inch Hole
Three 1/4 inch Holes
Three 5/16 inch Holes
Use Old Art Files Only
Use Old Data Files Only
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So, how much does it cost to print a catalog?
To help understand the various cost-affecting parts of a catalog job, we’ve broken them out into a few categories, below. Which will help answer any questions customers may have about why their catalogs are priced the way they are and help them choose the
best catalog options for their budget.
This is due to the way jobs are laid out on press sheets and how odd numbers of them are often more difficult or require special treatment to work.
Printing more catalogs will result in a higher cost, plain and simple.
However, the more catalogs you print, the lower the price per catalog will be.
If you're still not able to get the price you want, but you don't want to produce any fewer pieces, the next best option would be to change the size of your catalogs, reduce the page count, or the quality of paper on which it is printed so you can still take advantage of the
catalog marketing benefits. We'll talk about each of those details more below.
The type of paper you choose to print on has a very heavy influence on the pricing of your catalog print order. Most printers have a set of house stocks that they recommend using when you choose to print with them.
These house stocks will keep the cost of your catalog project on the lower end.
A heavy paper for your catalog cover printing is important. You want your covers to look great for a long time. A heavy catalog cover stock along with a resilient aqueous coating will maximize the durability of your catalog, giving you more opportunities to communicate your message.
So, use thicker and more protective material for the cover of your catalog printing.
Depending on the size, weight, and your use, the inside pages may need to be very thin or very thick.
While this may require a custom quote to get the printing aspect within your budget, one must closely look at the USPS postage rates if you’re looking to
mail your catalogs or books to ensure the postage is within your price range. We never mark up or profit on postage when you mail with us.
For Conquest Graphics, we have a “Conquest Preferred” stock that is the default option value when configuring your order on our product pages.
Some of the default
preferred stocks Conquest Graphics orders are a 100# gloss and velvet text, 80# gloss and velvet text, 100# gloss and velvet cover, 80# gloss and velvet cover and a 14pt C2S gloss cover.
These paper stocks will be the cheapest options for you to choose when making your catalog.
This is because most of the projects that come through our press are printed on these stocks and since they are such popular paper types, we order them in bulk, and therefore they are the most economical for us to print on when it comes to printing daily.
It’s also easier for us to print alongside other projects that require the same types of paper.
Choosing one of our non-preferred stocks for your paper will result in an exponentially higher price since it’s harder for us to pair with other jobs when laying out our press sheets.
Some types of paper require us to special order them since they’re rarely used. If we have to specially order a stock, it will cost us more, which translates to the final cost of the job for the customer.
There may also be additional time required for the special-order stock to reach us for us to begin
printing your catalogs, so if you need to print on special stock, you should be prepared for higher prices and longer turnaround times.
If you have questions on how you can change your project’s paper type to save you more money, feel free to reach out to our customer service team via
email or phone at (800) 707-9903.
Catalogs often require slightly longer turnaround times since they have more factors than other printed products, so if you end up running the risk of needing to use a different product, consider reducing your page count or minimizing your size first.
Depending on how quickly you need your order of
printed catalogs, there will be varying prices associated with different turnaround times. The sooner you need your order, the steeper the price will be.
This is due to the various benefits associated with longer turnaround times for commercial printers.
If you allow a commercial printer a
turnaround time of 7 days rather than 4, they will have more time to receive similar jobs that they can print alongside yours on the press sheets before cutting and folding, therefore saving themselves paper, time, and resources.
Some of Conquest Graphics’ products are “Quick-Ship” products, meaning they have a turnaround time of just one day. This is usually because they’re smaller items that can be printed in bulk more easily on our digital press.
If a project needs the offset press to print larger quantities or on specific types of stock, there will generally be a longer turnaround time associated with the job.
Just like ordering anything online or through mail, it costs more when you rush your catalog order.
Your catalogs will have a better chance of attracting readers if you print them in full color.
It’s less expensive to print a full color catalog than you might think, and it’s always worth the extra small cost versus a dull one or two-color catalog and your ROI will reflect why this is true.
When it comes to matching colors and getting projects to more perfectly match their digital artwork, it can take special types of ink to get exactly the colors a customer wants.
For example, if a customer wants an exact color in their project, they may specify that they want to use a certain Pantone Matching System (or PMS) color value.
Ordering special PMS colors of ink can become quite costly, so getting exactly that color for the customer can add a significant cost to their project.
Usually, only international brands or brands that are highly focused on
maintaining consistency across all their printed media will have exact PMS requirements for their jobs.
In most cases, cyan, magenta, yellow and key (or black) or the
CMYK color system is the best for rendering precise colors. Sticking to this color system in your jobs will result in significantly lower catalog prices.
An aqueous coating or a UV coating can be a good idea, especially for the catalog cover but may increase the price slightly.
Glossy coated paper is popular in publications like magazines, and gives your catalog cover printing a rich, classy look. Dull or matte coating gives your catalog cover printing a more muted, understated look, and will improve readability over a glossy coating.
Aqueous coatings like these or a UV paper coating make your catalog and catalog cover more durable, less likely to show fingerprints and smudges, and if you are mailing your catalog, it will improve its durability in the mailing process.
The size of your catalog has a large impact on how a commercial printer ends up printing your project on press sheets, and in the end, determines how many sheets your project will need to be completed.
Generally speaking, the larger each individual piece ends up being, the more press sheets it will require, which translates to higher costs associated with printing your catalogs.
Sticking with smaller sizes is the
cheapest catalog choice to make as it will end up using less paper.
However, depending on your catalog marketing goals, a smaller catalog may not be as effective which means you should invest in a size that makes sense for your message and audience so that your catalog generates optimal success.
If a larger catalog size makes the most sense, but you need to reduce your catalog printing costs, try selecting a different paper type, reduce your page count or the quantity.
Page count ultimately influences how much paper and ink your project uses, even more than the size influences these factors.
That’s why increasing the number of pages even slightly can have a huge impact upon the final price of your catalogs.
Conquest Graphics offers catalogs between 8 and 96 pages, so there is a wide range of possibilities for lengths of catalogs that customers can print.
If you want to print longer or shorter catalogs, you can easily submit a
custom catalog quote or contact our customer service team via email or phone at (800) 707-9903.
How you choose to
bind your catalogs has a huge influence on the price of your print order.
Saddle stitching is the most basic type of binding, and it’s the most common and cheapest catalog printing option as well.
This method uses 2-3 staples at the seam to bind or stitch a stack of pages together.
There are also other
binding options such as perfect binding that use glue and specially spaced print layouts to provide a perfectly squared end, similar to a paper bound book.
Glued options such as perfect binding cost more and often require a custom quote.
Whether you choose to have your commercial printer
mail your catalog project for you or not also has an influence on the end price a customer will be asked to pay.
The convenience of having your direct mail catalogs, mail directly from your printer’s mail center can help expedite your catalog project’s mail turnaround time.
Having your printer mail for you may seem like an unnecessary added cost, but often, as is the case with Conquest Graphics, they will not charge you any more than what the
postage would cost you already.
If you want to get your catalogs in the mail faster and if you want to save yourself time and money trying to figure out the best way to mail your pieces, it can be better to elect to have your printer mail your project from their mail center.
Not every printer offers mailing since they don’t all have their own mail centers like Conquest Graphics.
So, be sure to ask before placing your catalog order whether or not they will be able to mail your catalogs using a pre-configured list or a
generated mailing list.
mailing with Conquest Graphics, all you have to worry about is uploading or creating your mailing list on time and we’ll be sure to mail them when you want them to mail.
For more information about direct mail marketing, check out our
FAQ page for answers to any questions you might have. Or, click the button below to get started on your catalog marketing project today.
Get Started on Your Catalog Order