The type of customers you have are the exact type of new audience you want to reach. Why? Because if your customers are interested in your product or service, then an audience who has the same key attributes as them will be interested as well. That is what Look-Alike Analysis does. You are able to target an audience with the same demographics, incomes, interests and more as your best clientele.

Look-Alike Mailing saves you money by providing you access to an audience that is more likely to be interested in your company. By gaining this access you can eliminate the wasted money spent on marketing to uninterested individuals.

Both Look-Alike Mailing and Propensity Mailing provide you with a list of predictive audiences based on individual’s likelihood to take a certain action. Look-Alike mailing takes traits and behaviors from your ideal customers and matches them to other consumers to create a list of individuals who “look like” your customers and who are likely to be interested in your product or service.

Yes, when Look-Alike Analysis is combined with other solutions like Personicx®, you can gain an even more precise audience so you can deliver marketing messages that are more relevant and powerful.