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Print automation is a highly complex process of identifying inefficiencies along a given print workflow and eliminating them or adding new steps or technology to alleviate them. It must strike the perfect balance that varies from print shop to print shop. In general, however, the benefits to customers tend to be the common goal of these efforts.
While both the brochure and the catalog are highly effective marketing materials, they can be made even more powerful in their delivery when they combine the right kinds of information with the right design or layout for that information. There are still a number of key differences and technicalities that distinguish one from the other and can help us decide what to print next.
If it weren’t for air conditioning, think of how uncomfortable and unproductive the summer months would be. Air conditioning is important for a multitude of reasons ranging from workplace efficiency to personal comfort. But how did air conditioning come to be? As it turns out, the printing industry is responsible for its discovery, and its history is quite interesting.
It's an age old debate: is the future of marketing in digital media or print? From a managerial point of view, it may sometimes make sense to drive towards simplification by cutting one media and specializing entirely in the other. But as industry experience and studies show, it's actually a pretty even balance between the two that maximizes the value of marketing efforts.
Out of all the chaos and clamor of trade shows, some of the most important business opportunities can arise that will set you apart from your competitors and connect you with potential clients. In some cases, the amount of preparation required and indecisiveness over what marketing materials to utilize can paralyze expo invitees and cause them to forego the absolutely priceless and vital experience of attending these shows within their respective industry.
Catalogs may be one of the most critical pieces of your marketing campaign, displaying products to both customers and prospects. The Data and Marketing Association's recent survey showed that 42% of consumers read catalogs that they receive in the mail.
Research shows that direct mail is steadily making a comeback. About half of the millennial population say they ignore digital advertisements, while only 15% say they ignore direct mail. The reason? Millennial consumers feel the information they receive via paper mail is more reliable, and they have a significantly higher response rate towards printed information that bears their personalized information. It makes them feel like a brand actually cares about them.
Designing a poster can be a daunting task for anyone, especially for those who think they lack the eye for design. One of the biggest obstacles standing in the way of many would-be designers is a lack of confidence in their own artistic abilities…But, armed with these tips, anyone can begin to develop a basic understanding of the principles of design, giving them the confidence and knowledge they need to organize their message in an effective poster design.
Paper catalogs used to be the primary form of advertising for many retailers. The very word "catalog" likely brings to mind the inches-thick Sears mailers that filled mailboxes for decades. As the world digitizes and many traditional catalogs give way to online newsletters, it can feel tempting to eschew a traditional paper catalog entirely. But, this is a mistake for numerous reasons.
Booklet printing is a great way to show off a marketing piece or create an informational guide into the products and services of your company. Learn how to create a cost-effective and meaningful booklet.
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