Custom Rack Card Printing Services
Our rack card printing services offer the following:
- Printed on high-quality, thick 14pt Gloss Cover, Preferred Paper for long-lasting rack cards
- Eco-friendly rack card printing on recycled content paper
- Standard rack card size of 4" x 9" is available along with custom sizes upon request
- Free rack card templates to easily create an effective rack card design
- Rush turnarounds and custom banding/wrapping are available
- Our rack cards are Quick-Ship eligible depending on quantity, meaning your rack cards are printed within 1 business day
- Digital printing available for short-runs or unique per-rack card content with Variable Data Printing
- Single or double-sided printing is available for your rack cards
- Free rack card file checking with digital proofs to ensure your rack cards are printed at the highest quality
- Optional UV coating for the front, back, or both to increase the durability of your rack cards
What Are Rack Cards?
Rack cards are affordable marketing tools typically printed in full color on thick paper and measure 4" x 9". They are often used to promote a company's message. They can be handed out at trade shows and events, inserted into packages, kitted with other direct mail items, handed out during political campaigns, or left behind for prospects to pick up.
Rack cards are highly effective and targeted to capture your audience's attention and communicate essential information about your business, product, service, or political campaign. With our top-tier rack card printing services, you can create compelling and informative cards designed to resonate with your specific audience. Rack cards are more than just promotional materials. They're tangible reminders of your brand that help you connect with potential customers or voters, serving as a handy reference long after the initial interaction.
A design that outshines your competition is critical to the success of your rack card. This involves carefully considering elements like eye-catching images and graphics, engaging headlines, special promotions, and appealing color schemes that align with your brand. Paying attention to your distribution points is also essential. For instance, strategically placing your rack cards in tourist centers, hotels, and restaurants can yield better results if targeting families on vacation.
For political campaigns, rack cards, also known as pocket-cards or palm cards, offer an affordable and impactful way to reach voters. They provide candidates with a platform to summarize their key messages and action plans, offering voters a brief yet comprehensive look at their candidacy.
Effective rack cards should include engaging images that reflect your target audience, a clear call-to-action, and concise, descriptive text. Essential contact information, including address, phone number, website URL, and a map, should also be featured to aid customers in finding you. Modern elements like social media icons, QR codes, or other interactive features can further enhance their success. A rack card is a supercharged business card, offering 10 times the space to deliver your unique selling proposition in an appealing and memorable format.