- Thick, high-quality Preferred Stock, 14pt glossy paper
- Eco-friendly printing on recycled content paper
- Multiple size and folding options, including customized
- Rush turnaround and multiple sizes are available
- Digital printing available for short-runs or unique per-rack card content with Variable Data
Know your customer and win their business! The success of your rack card printing campaign is catering to your audience's desires and needs while grabbing their attention to get results.
Analyze your competitors' samples and compare visuals, colors, headlines, promotions, discounts and other important features. Then design your rack cards to be even more compelling. You'll also want to pay close attention to the people at your distribution points. If you're targeting vacationing families for example, you might be better off placing your printed rack cards at tourist centers, hotels, and restaurants, versus office building lobbies and libraries.
Political rack cards, also called pocket-cards and palm cards, are very popular and successful uses of limited cash resources for candidates. When a candidate knocks on doors or attends an event/parade, he or she needs to hand the voter something of value to earn their vote. It used to be that a button was enough to serve as a keepsake, but today, voters want to know more about their candidates. A rack card is a mini-summary of your platform and plan of action, if elected to office.
Whether for a business, a product, or a political candidate, your rack cards only need a few things: great images, a concise call to action, and brief descriptive text. You'll also need to include your address, phone number, website URL and a map to help customers find you. Social media, QR codes, and other trendy features may be added so long as you have a plan to keep them current for years to come since people keep rack cards for a long time as a resource. Think of a rack card as the ultimate business card with 10 times the space to say what you want your customer to hear about you.
If this is your first time ordering this product, or you'd like additional guidance with your design, feel free to use our templates to get started.