Direct mail is an important tool we use at CMoR to keep our members and community involved and updated on museum operations, events, and outcomes. We use direct mail to send our printed year end appeal which invites our broader community to support and donate to our mission.

We send 12-page newsletters three times a year to approximately 500 people. Through this newsletter, we can share what is happening within the overall program, a message from current volunteers, updates from alumni, and hear from those positively affected by the program.

Print and direct mail helps promote our message and get the word out to our community, from audience members to prospective actors, to kids and their parents looking to get involved in our shows, workshops, and summer camps.

With the use of newsletters, brochures, postcards, and reply cards, we were able to connect more effectively with several individuals; our supporters, churches, schools, financial partners, and local families.

Printed material remains one of our most effective means for introducing ourselves to those who are unfamiliar with us, creating meaningful connection with people new to our community.

Last year we launched a postcard campaign to increase our rental business. Conquest Graphics produced high quality postcards that got results. We saw a 50% increase in our rental groups that was due in part to the marketing campaign.

Printed materials has been an effective tool for promoting the benefits and ongoing nutrition and health information. The Program has been able to design more culturally appropriate printed educational materials that are widely accepted within the tribal community.

Each year, instead of a traditional year-end report we create a print calendar for the new year and highlight our programs and services provided during the current year through pictures and banners in the calendar.

We use print and direct mail to communicate to our donors and supporting churches through newsletters and letters detailing specific events. For instance, we promote our "Give Hope" online fundraising campaign in early May and have a written letter which is sent to our supporting churches explaining how they can get involved.

Where our marketing and print needs come into play is simply a way to educate people about the options that are here for them to experience. On an annual basis we currently send out 3 printed brochures that outline our programs and show potential attendees what the benefits of time away at camp can be.

Direct mail is so important to us! It keeps our guests informed about La Salle Retreat Center -new programs, services, educational articles, fundraising needs. We also print a calendar each year with beautiful pictures of our property.

We also print flyers and create promotional signage to raise awareness for our annual Home for Good playhouse giveaway event. Playhouses are the perfect visual of a safe, happy, and healthy childhood. We partner with local builders to create, display, and give away one-of-a-kind playhouses that are on display at Short Pump Town Center. This is our signature fundraising event that allows Henrico CASA to serve the children referred to us for advocacy services.

While much of the world is digital, we find that our Annual Fund and scholarship solicitation print mailings have a greater return rate than our eNewsletter, emails, or social media.

We print a variety of materials annually, namely a resource book for attendees to a professional development conference. We provide a resource book with QR codes that direct to materials for music teachers state wide.

Our weekly booklet project delivers messages of hope and inspiration to thousands of readers. These booklets are based on the teachings of world-renowned Jewish mysticism expert Rabbi Yitzchak Ginsburgh and his organization, American Friends of Gal Einai. In Hebrew, "Gal Einai" means "open my eyes," and it represents our commitment to rendering the hidden, inner dimension of Torah a source of wonder, inspiration, and insight for all.