When it comes to printing brochures with commercial printers, there are several factors that most strongly influence the price. These key factors have varying degrees of influence on the end cost of print orders for customers, but simply taking a closer look at these factors can give customers a better understanding of why these job details affect pricing.
To help develop a stronger understanding of the various cost-affecting parts of a job, we’ve broken them out into a few categories, below, that will hopefully answer any questions customers may have about why their jobs are priced the way they are.
The most obvious cost-influencing factor is quantity. It seems logical that if you order more of something, the price will go up. This is often true, but in certain cases, adding a few more pieces to a job can make the price drop a little.
This is due to the way jobs are laid out on press sheets and how odd numbers of them are often more difficult or require special treatment to work.
For example, suppose you’re printing 450 two-sided 5.5” x 8.5” brochures and are trying to save money. Printing exactly 450 of them results in a price of $89.76. Simply adding 50 so you’re printing an even 500 results in a printing price of $75.90.
Why would the price go down $13.86 if you’re actually getting 50 more copies? This unexpected price drop is due to the fact that printing those 50 extra brochures results in an easier laying out process for our production team when they’re laying out the job on press sheets.
Printing 450 may result in our production team spending slightly more time trying to figure out another print job that we have in our press’ queue that can fit on the same press sheet so we can save paper and time by working on both at the same time.
Simply adding 50 copies actually decreases the price because it’s easier to have press sheets filled with just your job than it is to have to find other compatible press jobs that would fit alongside your 450 quantity job.
Since it doesn’t hurt to have a few extra, it’s highly advisable to stick to more nicely spaced intervals of quantity (50, 100, 250, 500, etc.) when printing so it saves you money and our production team some time.
The type of paper you choose to print on has a very heavy influence on the pricing of your print order. Most printers have a set of house stocks that they recommend using when you choose to print with them.
For Conquest Graphics, we have a “Conquest Preferred” stock that is the default option value when configuring your order on our product pages. Some of the default preferred stocks Conquest Graphics orders are a 100# gloss and velvet text, 80# gloss and velvet text, 100# gloss and velvet cover, 80# gloss and velvet cover and a 14pt C2S gloss cover. This is because we have a great majority of projects coming through our press that customers print on those stocks.
Since they are such popular paper types, we order them in bulk, and therefore they are the most economical for us to print on when it comes to printing daily. Because it’s more common, it’s also easier for us to print alongside other projects that require the same types of paper.
Choosing an irregular quantity and one of our non-preferred stocks for your paper will result in an exponentially higher price since it’s harder for us to pair with other jobs when laying out our press sheets to print alongside other projects.
Some types of paper require for us to specially order them since they’re rarely used. If we have to special order a stock, it will cost us a little more which translates to the final cost of the job for the customer.
There may also be additional time required for the special order stock to reach us for us to begin printing on it, so if you need to print on a special stock, you should be prepared for higher prices and longer turnaround times.
If you have questions on how you can change your project's paper type to save you more money, feel free to reach out to our customer service team via email or phone at (800) 707-9903.
Depending on how quickly you need your order of print, there will be varying prices associated with different turnaround times. Generally speaking, the sooner you need your order, the steeper the price will be.
This is due to the various benefits associated with longer turnaround times for commercial printers. If you allow a commercial printer a turnaround time of 6 days, they will have more time to receive similar jobs that they can print alongside yours on the press sheets before cutting and folding, therefore saving themselves paper, time and resources on both of the print orders.
Some of Conquest Graphics’ products are “Quick-Ship” products, meaning they have a turnaround time of just one day. This is usually because they’re smaller items that can be printed in bulk more easily on our digital press.
If a project needs the offset press to print larger quantities or on specific types of stock, there will generally be a longer turnaround time associated with the job.
Just like ordering anything else online, it costs more to get it to you more quickly.
When it comes to matching colors and getting projects to more perfectly match their digital renderings, it can take special types of ink to get exactly the colors a customer wants.
For example, if a customer wants an exact color in their project, they may specify that they want to use a certain Pantone Matching System (or PMS) color value. Ordering special PMS colors of ink can become quite costly, so getting exactly that color for the customer can add a significant cost to their project.
Usually, only international brands or brands that are highly focused on maintaining consistency across all their printed media will have exact PMS requirements for their jobs.
In most cases, cyan, magenta, yellow and key (or black) or the CMYK color system is the best for rendering precise colors. Sticking to this color system in your jobs will result in significantly lower prices.
The size of your printed piece has a large impact on how a commercial printer ends up printing your project on press sheets, and in the end it determines how many your project will end up needing to be completed.
Generally speaking, the larger each individual piece ends up being, the more press sheets it will require, which roughly translates to higher costs associated with printing it.
Sticking with smaller sizes is the most economical choice to make when printing a project as it will allow for us to piece it together with other projects we’re working on that are similar sizes to fill a press sheet and save paper.
If a piece must be larger, the price will be slightly higher, so if you’re trying to save money on larger pieces, selecting a different paper type or quantity will be the biggest influences on your final cost.
The final and most simple factor that influences the cost of your project is folding. Ultimately, the price only changes if you decide to fold or not to fold. How you decide to fold it is generally not going to change the price unless you have a very specific folding direction that requires a special machine or hand folding to get it correct.
The folding process can also add on the costs of additional time in your turnaround. If you need something folded, you can expect at least one additional day needed on your turnaround for the folding to be completed. This also depends on the quantity of pieces you’re needing to have folded.
So, how much does it cost to print brochures?
In the end, all of these factors combine to determine the printing costs of your project.
Brochures often require slightly longer turnaround times since they have more factors than others, more simple printed products, so if you end up needing to change your product altogether, consider a no-fold brochure or a flyer to get your printed message on paper.
Depending on all the specifications outlined above, your project could cost anywhere between $20 and $20,000. Additional shipping costs can add a little, but in the end, the best way to save on your project is to use the tips outlined in each of the sections above to bring costs down.
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How Much Does it Cost to Print Brochures?
When it comes to pricing brochures, there are a number of costs that have varying amounts of influence on the final price to the customer. Check out this blog to get a better understanding of how small differences in printing specifications can save you huge amounts of money.
By Conquest Graphics