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While both the brochure and the catalog are highly effective marketing materials, they can be made even more powerful in their delivery when they combine the right kinds of information with the right design or layout for that information. There are still a number of key differences and technicalities that distinguish one from the other and can help us decide what to print next.
Print automation is a highly complex process of identifying inefficiencies along a given print workflow and eliminating them or adding new steps or technology to alleviate them. It must strike the perfect balance that varies from print shop to print shop. In general, however, the benefits to customers tend to be the common goal of these efforts.
One surprising fact just released in a report earlier this year is the cold, hard evidence we needed to convince you our obsession with web-to-print is totally rational. Check out this week's blog to learn how the online e-commerce marketplace model is adapting to the world of print.
People experience different media in different ways and they can often have a favorite form of media that they feel resonates with them the most. For example, you may feel that you retain information better when reading it from the printed page vs. a computer screen. Today we took a look at two main categories of media, digital media and printed media, and dig deeper to uncover some of neuroscience and psychology that subconsciously lies behind customer decision making.
Choosing between freight and regular ground shipping can be hard for businesses and other organizations that are used to ordering larger shipments. Here's a helpful infographic that easily outlines a few of the key factors of a shipment and shipping location that determine whether freight is right for your purposes.
There are a lot of similarities between z-fold brochures and tri-fold brochures, but there are also some important differences. This article explains what's similar between these two brochure styles and what sets them apart. From the differences in how you can use these products to the exact physical differences that make them unique, we take an in-depth look at these brochure formats to give you an idea of how you can apply these to your business' application.
This week we take a look at airline loyalty programs and how they do a pretty terrible job of treating customers as people in their mission to divide customers into classes to keep the valuable customers loyal to them. At Conquest Graphics, we do no such thing, and treat all our customers equally in all aspects of our business.
Marketing brochures are an absolutely essential part of any good marketing plan in the contemporary world. It’s easy to make an effective brochure when you have lots of money to spend, but here we help you make an effective marketing brochure on a tight budget.
Postcards are highly effective direct marketing tools with which every marketer should be highly familiar. To get the best value on your postcard print orders, it's important to understand the various elements of your order that add significantly to the final cost. This blog takes a closer look at the pricing breakdown of your postcard orders and hopefully sheds light on the questions customers may have about their order's final price.
When it comes to printing calendars, there are pretty much just as many factors that influence the final price to the customer as there are for catalogs. This is because they are pretty much the exact same as a catalog in terms of the amount of materials, folding, stitching and coatings. Learn how to identify the elements of a printed brochure that add to cost more than others.
Annual reports are the perfect medium for businesses and nonprofit organizations to make use of in their ongoing branding and brand development efforts. Their long-form style and data-heavy content provide the perfect opportunities for incorporating creative graphic elements that build on the pre-existing brand standards in new ways. Here are 10 specific tips that you can act on today to help increase the effectiveness of your annual reports for the coming year.
In this week's blog, you'll be able to find out the cost to print a booklet, or batches of booklets, and what to include or exclude when placing your order. There are a number of important variables that have varying degrees of influence over the final cost of your booklet printing order, and we go through each of them in this blog. Click to see booklet printing costs.
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