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Variable Data Printing is a type of digital printing that customizes each piece during the press run. This means that you can print any digitally print item with different text or images on each piece. This allows personalized print materials to attract more interest or communicate a very specific message.
In a world where choices for the service industries are quickly shifting more and more towards online options, some consumers and businesses may lean towards dealing with local service providers thinking local vendors will save them money and or time. In fact, when considering printing needs, using an online printing service provides more benefits when compared to the local printing company.
Every day we interact with our environment and other people, taking in everything we see often times without ever giving this information a second thought. The bright orange of a sunrise, the green of the trees and grass, even the black asphalt and yellow lines of the road along our daily commute. These colors help to shape our daily experiences and are often the reason that we react to certain situations in specific ways.
When you are looking into producing marketing material for your organization, the term web-to-print will likely pop up. As its name would suggest, web-to-print is an online tool that helps manage and produce consistent printing jobs throughout an organization. While it's been around for many years, web-to-print is innovating in recent years with new automation technologies that are reshaping the printing industry yet again.
Thinking about the environmental impact of your print job is an important step when deciding on a commercial printer. Whether in advertisements or even on the packaging of the products we purchase everyday, the terms “eco-friendly” or “green” have become as pervasive as the efforts they represent. What does it mean to be a “green” printer and what steps are taken during the printing process to promote sustainability and cut down on waste?
Even in a digital world, print catalogs are still managing to provide great ROI for a wide range of organizations. In this article, read exactly why catalogs work as well as how they do and how to make your catalogs effective for marketing and communication. Also find links to begin creating your own catalog print orders with Conquest Graphics
If you have ever looked at a catalog or read a newsletter you may have wondered how they are produced. These types of marketing materials certainly do not just appear out of thin air, and many people have at least a basic understanding that some sort of printer was used to produce them.
If a piece of mail has ever shown up in your mailbox that seemed like it was custom made just for you, you probably wondered how the company could afford to print such a personalized ad. Not only is it affordable, but Variable Data Printing (VDP) is an extremely useful tool for any business looking to reach customers through individually tailored direct mail.
Anyone who has produced a catalog for their business has seen the benefits that it can provide. Whether your company specializes in retail, wholesale or you are an artist producing a portfolio, a catalog is an excellent option to place in the hands of a prospective buyer for them to browse at their leisure.
The first impression your business makes on potential clients is key to creating a fruitful relationship. The first impression should represent your business’s quality, it’s capabilities and help potential customers to understand and remember what you do best. That way, when they are in need of the products or services you provide, they know exactly who to call.
If you have ever received a brochure, and the vast majority of us have, you may have wondered why businesses spend time and money printing these items when they could easily just send an electronic version. This week's blog takes a look at why printed brochures are such an effective marketing tool that you should begin leveraging today if you aren't already.
Direct marketing is an important and valuable tool for many businesses and organizations that are focused on specific geographic areas, or are attempting to reach a small local community. One of the most effective methods for reaching a targeted audience when conducting a direct marketing campaign is canvassing.
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