Printed marketing materials are crucial in making a good impression. The best printed marketing pieces are well designed and use the same fonts, colors, and themes so they all work together.
Even more important is the quality of your printed materials for marketing. In many cases, these printed materials are the first interaction customers will have with your company. If your printed marketing materials are low quality, consumers will assume your products are too.
Take the time and invest in your print content used for marketing and you’ll see a higher ROI from your marketing efforts. To start, it’s important to understand exactly what marketing materials are.
What are marketing materials?
Marketing materials include any items for communicating your marketing to customers. In print marketing, this includes business cards, brochures, catalogs and so on. In other types of marketing, materials could range from digital assets to billboards and more.
Which Print Marketing & Sales Materials Should You Use?
Quality printed sales materials are tightly integrated with the success of your marketing efforts. Rather than bombarding a prospect with all your information at one time, break that information into different pieces that answer a prospect’s questions at various stages in the buying process.
From there, develop a sales funnel that provides more information as consumers get closer to purchasing or taking another action. Here are the 10 best print materials you should use to increase sales, listed by application.
Make a Good First Impression
1. Business Cards
Often overlooked, business cards are extremely powerful when implemented correctly. Providing your team with quality business cards and handing them out any chance you get will ensure potential and returning customers have your information when they need it.
The worst answer to “Do you have a card” is “I don’t have one on me” or “I’m all out right now” so it’s best to print business cards regularly and be sure your team has a few on them at all times.
Business cards also provide the perfect medium for writing short notes to your prospects about how they can follow up with you specifically. For this reason, we usually recommend keeping a small section of your business card blank so you will have room to add any details that may be specific to the sale or prospect when handing them your business card if need be.
When you hand someone a business card, it not only tells them that you're prepared to accept more business, but it also gives them clues as to how organized and high-quality your brand really is. Always make sure you have some of your most up-to-date business cards in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
How much does it cost to print business cards?
Printing business cards only costs about $20 for a set of 250 business cards. To download PDF templates so you can get started on your design today, visit the business card section of our PDF templates page. If you already have a PDF of your desired business card design, you can go ahead and submit the files with your order today so you can get your business card printing underway right away!
2. Letterhead & Envelopes
Custom letterhead and envelopes create a sense of legitimacy to your printed communications with customers. Using quality paper for your letterhead and printing a full-color logo shows your customers that you pay attention to detail in all aspects of your business.
Having custom letterhead that reflects your brand accurately is an extremely powerful tool in convincing somebody to go with your product over another similar brand's product. Aside from the added benefit of having a well-branded letterhead or envelope, simply having a letterhead or envelope with your brand on it can serve to impress customers in a way that will benefit your bottom line.
In this way, your letterhead and envelope can be a new form of marketing that works differently than the digital marketing techniques you may already be employing to snag customers.
Sales Materials to Leave Behind Or Send After A Meeting
3. Presentation Folders
Presenting your customers with a stack of papers is a good way to have your attempts at marketing thrown away quickly. Including pricing information, flyers, and contracts inside a custom presentation folder will ensure that documents stay together, are not damaged and are put in a safe place.
And these presentation folders' usages don't stop there. Beyond holding your own business information, customers can use these folders to hold other materials in the future, ensuring your brand has longevity in its messaging with customers.
Presentation folders can be brought to conferences, face-to-face client meetings and they can be used within your organization for training materials folders or simply as office supplies to be used within your office space. Shared branded office supplies can help to increase your employees' familiarity with your brand and they also serve to boost morale since your customers and employees feel your brand is more established and universal.
4. Company Brochures
Every business needs a brochure to let customers know about the goods and services you provide.
Brochures provide consumers with more detailed information about your company. Even if you're at a trade show and only have a few seconds to communicate with business owners or potential partners, a brochure can allow for you to have a much more in-depth conversation with them through print.
Brochures are also very effective as location-specific printed collateral. Whether you use them as park maps, guides to specific events or informational pamphlets in pet stores or gardens and nurseries, brochures provide an extremely convenient and highly efficient means of communicating the contextual information needed to allow your clients to feel informed and confident at each stage of their purchasing journey.
To download some free PDF and InDesign templates of various brochure layouts, please visit the brochure section of our PDF templates page.
Although you can always point people to your website. A catalog is a chance to highlight your most profitable items. Catalogs also have a higher retention rate than a website does, customers tend to keep them for a long time going back to them when they are in need.
Some customers also feel more comfortable with catalogs than with using the internet. Providing them with a catalog will show that you're willing to go the extra mile to accommodate their personal media preferences while also providing a unique and powerful branding opportunity for conveying the purpose and offerings of your business to the world.
To download or view some of our FREE catalog templates in PDF or InDesign format, please visit the catalogs section of our PDF templates page.
How much does it cost to print catalogs?
Printing catalogs depends greatly upon the quantity and size of catalog you wish to print. Printing 100 5.5" x 8.5" catalogs costs as little as $100 while printing 500 9" x 12" catalogs can cost as much as $500. Keeping your cost per catalog low relies upon the number of pages and the overall quantity of catalogs in your order.
To see an estimate of how much it will cost to print your catalog project, check out our catalog product listing and play with the configuration details.
6. Product Data Sheets
Provide customers with a full-color sheet – on a product flyer – with detailed information about features, benefits and specifications of products and services your company provides. It will help the customer feel more informed and confident about making decisions.
Often times, small business owners find it difficult to convey the full story of their product and its pricing to potential customers in a concise way. Product data sheets help to guarantee they get the required information in an easy-to-follow, concise manner.
Product data sheets in print can also help to elaborate upon the exact product specifications and details that customers would gloss over if they were in digital format. Evidence about how people interact with printed materials vs. digital materials shows that customers are far more likely to remember all the information from printed materials than they would from digital alternatives that have nearly the exact same information on them. So, printing out product data sheets for your customers to take with them allows you to have an ongoing presence and voice in their lives.
7. Case Studies / Testimonials
Everyone likes to know you have other, happy customers. It lets potential buyers know that you have done good work in the past. You can hand out printed case studies and testimonials using flyers, which provide a lot of space for a wide range of layouts.
Printing out your existing customers' testimonies and case studies about their experiences using your services helps to create material you can include within sales folders and presentations that really hit home to encourage potential customers to make a purchase.
Check out our other blog post on leave-behind marketing ideas for inspiration and some notes on content strategy for those types of materials.
Sales & Marketing Materials for Follow Up
8. Thank You Cards
Always send a thank you note with a business card or two. Letting customers know that you appreciate their business lets them know that you care about them and doing so in print is the ultimate gesture. It is also a good idea to provide a feedback card to help customers let you know how they felt about your work.
Thank you cards can also serve a number of business purposes other than simple post-meeting mailers to customers. Perhaps they could serve multiple functions like thank you notes for donors, holiday greetings cards or more.
Showing gratitude to your prospects for attending a demo or for considering your product or service in their search is a kind gesture that can go a long way. But it takes more than just being polite. Making sure your greeting card stands out from the rest is absolutely essential to making sure your prospect retains the card for it to have maximal impact.
9. EDDM Postcards or Postcards for Direct Mail Lists
Direct mail postcards are a tried and true way to acquire new customers. Using services like Every Door Direct Mail can help you reach out to an area of your market that you may not otherwise be able to saturate.
EDDM postcards serve a multitude of purposes and ultimately help you reach out to many, many more people than alternative methods of mass communication. Plus, there's plentiful evidence to suggest that it's far more likely printed advertising reaches your customer than digital alternatives.
Another more targeted method of reaching your customers would be by mailing postcards to a custom-built direct mailing list. You can easily order direct mailing lists through list vendors, or you can compile your very own list using innovative new tools that bring together the best of the printing and mailing service industries
What's the Difference Between Mailing to Direct Mailing Lists and EDDM?
The difference between a direct mailing list and every door direct mail lies in how each method of mailing selects its recipients. EDDM will mail to every single residential or business address along a given mail route and the pieces will have to be impersonalized (sent to "Current Resident" or "Our Neighbor" and not specific names and addresses). Mailings sent to direct mailing lists will be sent to specific individuals at specific addresses on the compiled mailing list, and this enables a wide variety of personalization and content-tailoring options. To do this, you may make use of services like variable data printing to customize the printing of each individual piece of mail so the mailed piece will contain the appropriate address and name as well as any personally tailored content you wish to send to those individuals based on other list parameters or custom direct messaging.
How much does EDDM cost?
For an estimate of the pricing of a few of our most common EDDM pieces please see the table below:
Pricing includes postage and delivery to post office(s), and may vary based on route location or selected specifications.
Check out our EDDM page and use the map tool to get a more precise estimate of how much your EDDM project will take to print and ship.
Use quarterly printed newsletters to inform your prospects of new products and services. This may seem old fashioned but many people still appreciate having physical newsletters in-hand. Plus it provides a reminder of your business around your customer’s home or office.
Keeping your customers up-to-date and in the loop with all the latest news about your business or your business' offerings is key in maintaining a strong presence in their minds. To ensure your brand has a lasting impact on your potential customers, leaving them with a newsletter will help them see the very latest your brand has to offer and it will ensure they keep in touch.
Increase Sales & ROI With The Right Marketing Materials
Print marketing is still an effective way to generate leads, make sales and meet other goals. The best part is that print materials work across a wide range of businesses and industries.
Using a trusted print company can help you improve ROI by driving down costs, improving consistency, decreasing errors and providing experienced assistance with your projects.
Click to see how our Print Perks & Rewards Program will improve ROI even more:
Increase ROI with Print Perks and Rewards