Mailbox Retargeting takes an advanced step further compared to other digital retargeting efforts and creates the perfect combination... Read More
Retargeting success isn’t achieved through one marketing channel and most definitely doesn’t lack in the big data department... Read More
Accomplishing and exceeding business goals are more successful than ever before with data-driven marketing solutions... Read More
Advancements in direct mail provides some really unique ways to increase your sales compared to any other marketing strategy...Read More
In this free and in-depth guide to Direct Mail Retargeting, we will share with you everything you need to know on how it works, and how you...Read More
Your catalogs will have a better chance of attracting readers if the covers have full color images and text. It’s less expensive to print a full color catalog cover than you might think, and it’s almost always worth the extra small
cost versus a dull one or two-color catalog cover printing. So always use full color catalog covers and full color images and text for your catalogs.
Keep in mind that a "catalog" doesn't necessarily mean something that advertises items for sale. It is a matter of the product size, how it is assembled on machines, how it gets cut and stitched, and so forth. It could easily be a book, a
guide, a series of maps, a photo book, an annual report, a repair manual, a coloring book, or any other idea you may have!
Choose an aqueous coating, especially for the catalog cover. Glossy coated paper is popular in publications like magazines, and gives your catalog cover printing a rich, classy look. Dull or matte coating gives your catalog cover printing
a more muted, understated look, and will improve readability over a glossy coating. Aqueous coatings make your catalog and catalog cover more durable, less likely to show fingerprints and smudges, and if you are mailing your catalog, will
improve its durability in the mailing process.
A heavy paper for your catalog cover printing is important. You want your covers to look great for a long time. A heavy catalog cover stock along with a resilient aqueous coating will maximize the durability of your catalog, giving you more
opportunities to communicate your message. So use a thicker and more protective material for the cover of your catalog printing.
Depending on the size, weight, and your use, the inside pages may need to be very thin or very thick. While this may require custom quoting to get the printing aspect within your budget, one must very closely look at the U.S.P.S. postage rates
if your book needs to be mailed to ensure the postage is within your price range. We never mark up or profit on postage when you mail with us.