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  • Portland_Main_Post_Office_-_USPS_Trucks_(25072110600)
    Originally Published Jan 14, 2016 | Updated Feb 05, 2020

    This week, you received a few advertisements in your mailbox each day. Some in envelopes, some postcards and others may have been in newspaper or coupon form. Think back to the mail that came in envelopes. They were probably white, longer than the other pieces of mail, and said.

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  • QR codes allow viewers with a smart phone to scan it and go directly to your specified URL.
    Originally Published Feb 12, 2016 | Updated Feb 05, 2020

    When you’re working with a small budget, you want to find the best deal for everything you purchase. It’s no different when it comes to purchasing business cards. With so many online printers out there, there’s no doubt you’ve seen business card promotions offering your order free of shipping costs.

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  • A free design template that can be used to design your own follow-up or info-request cards for your clients to let you know how they prefer to receive communications.
    Originally Published Mar 18, 2016 | Updated Feb 05, 2020

    You probably get direct mail postcards and letters in your mailbox on a daily basis. You throw the majority away, but every now and then one will grab your attention, right? Direct mail marketing can be powerful and effective when done well. In fact, it’s been a canvas for many of the greatest.

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  • planning-thumb
    Originally Published Apr 05, 2017 | Updated Feb 05, 2020

    When working with clients it’s extremely helpful to have a flyer that you can hand them outlining the pricing information of the products or services you offer. Providing sell sheets for your business will help your customers understand the price involved with doing business with you and exactly what their money will be going towards.

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  • Designer working attentively at his desk, likely designing an amazing poster using these tips to guide him.
    Originally Published Apr 13, 2017 | Updated Feb 05, 2020

    Sometimes, you don’t have the time or the money to hire a graphic designer to create artwork for your print project. Taking on the task of designing your own artwork can seem challenging, especially if you don’t have access to or experience with the Adobe Creative Suite. For simple projects like business cards or event flyers, there are plenty of free tools you can use to create effective marketing materials.

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  • Effective marketing relies on knowing your customers and product perfectly
    Originally Published Apr 24, 2017 | Updated Feb 05, 2020

    Expanding your contact list is a surefire way to drum up new business. It’s simple: the more people that know about you and your business, the more money you’re going to make. There many strategies you can use for effective networking like joining an industry club, going to conventions and simply just meeting new people and telling them about your business.

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  • agenda-analysis-business-plan-990818
    Originally Published Feb 27, 2017 | Updated Feb 05, 2020

    Whether you’re starting a small business, running a nonprofit organization or simply trying to increase your profit margins, sticking to a low marketing budget is a challenge. Putting your marketing dollars towards print marketing can make your money go further than any other marketing channel, and help you increase your bottom line.

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  • FUNNEL
    Originally Published Feb 27, 2017 | Updated Feb 05, 2020

    If you’ve been looking for marketing ideas and strategies you may have come across the term marketing funnel, or sales funnel. What exactly does that mean? Where is this funnel everyone speaks of and why are my people being thrown into it? Check out this week's blog to learn more about marketing funnels.

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  • pdf-file
    Originally Published Mar 20, 2017 | Updated Feb 05, 2020

    So you're ready to start a print marketing campaign! Awesome, you’ll see some of the best return on investment from any marketing channel out there. One of the first things you're going to need to do is design your print pieces. You’ll find that it’s not as easy as just opening up Microsoft Word and piecing together a brochure. There is a little more to it than that.

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  • Closed Gate 3D Fold
    Originally Published Mar 21, 2017 | Updated Feb 05, 2020

    The proofing process is essential to receiving the products you expect by allowing you to review what your finished print materials will look like. To make it easier for you to see what your final products will look like, we are introducing 3D folding proofs into our process. Now when you go to approve your proof on one of our eligible products, you can see exactly how it will be folded to ensure your finished project meets expectations.

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  • Happy customers become zealots when you give them a strong emotional reason to fall in love with your brand.
    Originally Published Jun 13, 2017 | Updated Feb 05, 2020

    Millennials are the new big marketing topic for businesses today. They make up the largest share of the U.S. workforce and have surpassed the Baby Boomers in population. Millennials are somewhat notoriously known to be huge users of social media sites, and they are by far the biggest source of social media traffic.

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  • Conquest Security
    Originally Published Sep 19, 2017 | Updated Feb 05, 2020

    Lately, it seems that we have been inundated with news of the Equifax cybersecurity incident since the breach was reported in the first week of September. All the updates, advice, and general fear over the far-reaching effects, has had many of us reaching for the panic button.

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