Advertising signs play a crucial role in driving business growth. They promote your business, draw attention to your brand, and deliver valuable information.

Yet, there is a lot to consider when it comes to creating advertising signs that generate results.

While sign design is essential to consider, multiple other factors are needed to make a successful advertising sign, including choosing the right type of sign for your message.

To make the process easier, we have included five advertising sign ideas that you can use to guarantee business growth.

1. Make Your Brand's Identity Stand Out

Your brand's identity is crucial, and your sign should accurately represent it.

By incorporating brand identifiers like logos, colors, and slogans into your sign design, you can effectively make your brand stand out, build stronger brand awareness, and attract more customers to your business.

No matter what type of sign you use, whether an indoor or outdoor sign, your sign needs to align with your brand so that prospects and customers know who the message is coming from and can begin to put your brand at the top of their minds.

It's also essential to maintain brand consistency, enabling steady business growth. In every advertising sign you create, including banners, posters, yard signs, and window clings, ensure that your branding is consistent, from the logo to the colors. The more someone sees your brand, the more aware they become, and the larger your customer base will grow.

2. Use Your Sign's Setting to Your Advantage

Setting plays a significant role when it comes to advertising signs. Consider where your sign will be located, how it will appear in its space, and how people will read and respond to it within its surroundings.

Based on your sign's setting, you will need to ensure that your message is legible from multiple distances and readable in its location's specific lighting and surrounding colors. Also, to optimize your advertising sign, make sure the location of your sign is free from any obstructions, like poles or tree branches, that may deter the visibility of your sign.

3. Go Large & Go Small

You advertise to get your message out and attract customers. This means the more you advertise, the more customers you will attract.

So, don't just use one banner or a few table tents; instead, use multiple types of signs to advertise your message effectively.

For example, if you're a real estate agent promoting an open house, place directional signs down the street and at the entrance of the neighborhood, as well as a pole sign and feather flags in the front yard of the house for sale.

Or, if you're promoting your restaurant, place a banner and yard sign out front, a window decal, a poster sign inside, and table tents on each table.

4. Design Your Advertising Sign Effectively

When designing your advertising sign, consider these design ideas to help you generate better business growth:

Always Include a Call to Action

Your advertising sign should prompt an immediate response from your audience. To achieve this, you need a call to action that encourages your audience to take immediate action.

This could include large text on your banner promoting a sale, a URL on your poster for your audience to visit your website to redeem a coupon, or the words "open house" along with an arrow directing your viewers to a house listing.

Use Large Text

Whether you're designing a larger advertising sign, such as a banner, poster sign, or wall sign, or creating a smaller one, like a yard sign or table tent, you need to use large text so your message reads loud and clear from close up and far away.

You also need to make sure your text aligns with your branding and is easy to read. Try to avoid using cursive or other decorative fonts that may negatively impact readability.

Include Visuals

For most advertising signs, your message will generate better results when images or graphics are included within your sign design.

Use visuals that correspond to your sign's message, your brand, and images that relate to your specific audience.

Use Bold Colors

Advertising signs, such as posters, banners, and ground signs that feature bold colors, are sure to get noticed.

You can use multiple bold colors for a bright, colorful experience or just one bold color with black and white to add a pop of color that grabs your audience's attention and highlights a specific area of your sign.

It's essential to remember, however, that before choosing your color palette for your sign design, consider which colors evoke the specific feeling you want your audience to experience. For example, yellow can evoke happiness; blue is inviting and serene, while purple is often associated with luxury.

It's also very important to consider your brand's colors before choosing bold colors. For example, if your brand colors are green and orange, a purple and pink sign, unless for a specific reason, won't align with your brand's identity.

Always Include Contrast

When choosing colors for your advertising sign, remember to consider contrast.

Contrast in your sign, when used correctly, will attract more people’s attention while increasing readability and visibility.

5. Choose the Type of Sign That Compliments Your Message

There are numerous types of advertising signs to choose from, each with its own benefits and purpose. This means you need to select the right kind of sign to market your message.

Here are a few advertising signs you can take advantage of in your next marketing campaign to successfully grow your business.

Banners - Promote a big sale, a grand opening, or a big event with a large vinyl banner.

Yard Signs - Yard signs are perfect for advertising a house for sale, an open house, that you're hiring, a political campaign, to promote your lawn care business, and so much more.

Posters - Posters come in a variety of sizes and materials and can advertise virtually any message you may have. Try placing your poster in a frame to add an extra touch to your advertisement.

Window Decals - Advertise your hours of operation, daily specials, big sales, and more with a window decal.

A-Frame Signs - Promote happy hour, a big sale, a grand opening, or your services.

Wall Signs - Wall signs are available in various sizes and materials like aluminum, plastic, adhesive vinyl, and more. They can be placed indoors or on the exterior of your business to advertise your message effectively.

Ceiling Danglers - Ceiling danglers hang from the ceiling of your business to grab people's eye. If you're in the retail industry, try using a ceiling dangler to promote your most profitable product and hang it above that product display.

Table Tents - Advertise your happy hour, your rewards program, and more with a table tent.

Get Started on Your Advertising Sign Idea

Now that you have been introduced to various advertising sign ideas, along with different types of signs and their advertising purposes, it's time to choose the right kind of sign for your advertising message.

Click the button below to explore all our most popular advertising sign options today.