You know that a good first impression is critical in sales. For most salespeople, the materials you leave behind will round out and continue that first interaction you have with people. In some cases, it’s your only interaction with them.
Do you want to create raving fans with your leave behinds or do you want to give people some paper to throw away and shrug off?
Sales leave behinds can act as calling cards, vehicles for customer education and more. They work to continue marketing for your company long after you’ve left the building. They’re also very effective when done the right way.
So, what does “the right way” look like? Below are 9 examples of great sales leave behinds – and what makes them effective. You can use these notes to create your own great sales leave behinds.
1. Leave Behind Brochure Sample
Brochures are popular sales leave behinds because they’re the perfect way to showcase your products and provide more information about your services. This brochure shows the elements that are necessary to draw the attention of the reader and make the information easy to digest.
The piece entices the reader with a combination of effective design and a calming color palette, which makes the reader want to reach out to the company. When it comes to the layout, the information is easily sectioned in each panel, ensuring it’s easy to read and makes good use of the negative space to break up the color.
2. Leave Behind Folder Sample
Using folders is a great way to give your customers some extra information about your product or company. You can fill your folder with additional marketing materials to provide your customers with a clear view of all you have to offer, or you can fill them with samples of your products.
In this example, the folder is not only a vessel to deliver more marketing materials to your customer, but also a marketing piece in its own right. Having a clean folder exterior with prominent logo and company name is a great way to have your logo visible to multiple people and stand out when it is being looked at.
This folder makes appropriate use of the folder interior by staying true to the brand and incorporating the colors from their style and branding guide.
While the embossing on the front cover is not a necessity when designing a memorable folder it can help your company name and logo stand out both visually and to the touch.
3. Leave Behind Flyer Sample
High-quality flyers are an essential part of promoting a specific product or service to your customers that you can leave behind after a sales call or tradeshow encounter.
This example shows the most important aspect of a flyer leave behind which is clean, concise, easy to read information. It’s important to remember that you have less space for your messaging, so make sure the information gets to the point and is easy to read.
The above flyer makes good use of a grid layout so it hits multiple points without making the flyer confusing. The flyer uses easy to read and appropriate sized fonts to make the information more scannable. It also uses photos that complement the information but don't detract from it.
4. Infographic Book Sample
Infographic books are important leave behinds if your customer might want a visual to help understand the importance of the product or service that you’re selling.
You can see the graphics in the sample book break down the information explained in each section, making the data easier to understand and easy to read. The piece also does a good job of varying the graph types so that the information does not seem redundant and the reader does not get bored.
It’s important to also incorporate photos or pictures that complement the data throughout the book to tie everything together into a piece that informs and promotes.
5. Leave Behind Business Cards Sample
According to data from a survey of business professionals, 72% stated that they judge a company based on their business cards. The business card above may seem like a simple design at first, but it conveys a lot to the prospective customer in a clear and concise way.
First, the company’s name, representative’s name, and all their contact information are easy to read and easy to find. It shouldn’t take more than a few seconds for your customer to identify all of your contact information.
The example above also uses a clean background that draws the eyes to the center to help the contact information stand out and read well. The business card is a standard size which is important if you want your customer to hold onto your card. Odd size cards that don't fit into pockets, wallets or card holders often get tossed.
One of the unique things about this business card is that the type of business and brand is reflected in the color and paper stock which helps leave an impression in the customer's mind without having to tell them. The colorful background and glossy paper stock give the card a sleek, upbeat feel without it having to be described.
6. Leave Behind Flip Book Sample
Flip books are visually stimulating leave behinds that are perfect for companies that have multiple products, colors, or finishes that they would like to show to the customer.
Sometimes you need to present the customer with more information than can be put together in a brochure. The above sample incorporates both photos and white space in a way that can break up the content for the reader and make the content easier to digest.
The piece also does a good job sectioning the data and focusing on short, information-dense pieces of content so the main points can be highlighted and scanned quickly.
7. Promotional Product Sample
In a study conducted by the PPAI, data showed that 52% of the participants engaged in business with an advertiser who provided a promotional product as a leave behind.
The above piece is a good example of a leave behind that can get repeat exposure. The printed portion is simple with just a logo and company name printed on the clothing pieces. The product is usable and will help to keep your name in front of the customer on a repeated basis and in front of others who might come into contact with the shirt.
It’s important to remember that most promotional pieces are primarily for exposure so keeping the name prevalent is the most important part.
8. Rack Card Sample
Rack cards are small pieces usually left on tables or front counters as takeaways when customers stop in. But, they’re also good as leave behinds for sales reps.
The sample above shows a good layout for rack cards, which should include highlighted information that you would like your client to focus on while still keeping it easy to read quickly. The photos on the piece highlight what the text is discussing and attract the reader’s eye.
Additionally, much of the information is bulleted to draw attention to the specifics and make the information stand out to the reader. Since the space on a rack card is significantly less than a brochure you’ll want to make sure you discuss only the most important information.
9. Leave Behind Sticker Sample
The longer you can keep your company name and brand message in front of a customer, the more likely they are to engage with your business at some point. Window clings, stickers, and magnets are often put up for long periods and will create exposure for your company to anyone who passes by.
In a study of business professionals who had recently received a promotional product like a magnet, 33% still had the product at the time of the survey, showing the longevity of these types of pieces.
In the above sample, the logo is prevalent and all of the contact information is easy to locate. This will keep the company name in front of the customer on a regular basis and give them the information they need when the time comes.
Make An Impression With Sales Leave Behinds
Make an impression well after you’ve left the building by providing your customers and prospects with the sales leave behinds listed above.
If you want to get the most from your leave behinds, be sure to check out our Ordering Portal, which allows you to easily and quickly place the print orders your business needs through a custom-made print portal with your very own branding and format.
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