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How to Get Started with EDDM

Sample of what a EDDM price calculator looks like.

A sample image of the USPS' EDDM cost calculator. This can give you a general idea of how certain routes have different costs. To see how much EDDM with Conquest will cost for your area, check out our EDDM product page and mail price calculator.

Often times a business or organization wants to send information to as many customers and members as possible based on specific needs or interests. In other cases, the message may be less specific and an organization would prefer to reach as many people as possible regardless of who they may be.

When developing a direct mail strategy clear objectives must be created. One of the key decisions that need to be made is whether to target specific demographics or saturate a geographic location. If the objective is to saturate a local market or spread a message to as many households as possible then using Every Door Direct Mail is the best way to do so.

Every Door Direct Mail, or EDDM, is a service provided by the U.S. Postal Service allowing mailings to be sent without the use of a mailing list or specific address. Customers and businesses can be reached based on the neighborhood they are located in, simply by identifying the mail carrier routes that you want to target.

What type of mail is EDDM eligible?

EDDM is intended for flats, like postcards, newsletters, etc. Mail-pieces need to be larger than 6 1/8” x 11”, smaller than 12” x 15” and lighter than 3.3 ounces. EDDM is offered in two forms, EDDM Retail where you sort the mail and deliver it to the post office yourself, and EDDM BMEU (Business Mail Entry Unit) where you use a provider to handle everything. With EDDM Retail you will be required to bundle all of your mail in stacks of 100 with your mailing slip on top, and deliver your bundles to the post offices on your routes. EDDM Retail customers are also limited to sending 5,000 mail-pieces per day.

EDDM saves money by pre-sorting mail pieces

Even with the rise in popularity of electronic communication and internet based marketing, EDDM is one of the most cost-effective ways for businesses to reach a large geographically targeted audience.

Since you or your EDDM provider do all the mail sorting and packaging for USPS, costs are cut considerably compared to other bulk mailing options. Even if you already have a mailing list picked out, it could be more cost effective to use EDDM.

Identify if EDDM will help you achieve your marketing goals

Before you do anything it is important to decide what you want to gain from a direct mail marketing campaign. Once you have set goals such as generating more leads, engaging with an underexposed local market or promoting a sale, then you can decide if EDDM is right for your business.

In order to execute a successful direct mail marketing campaign, you must identify who your customers are and where they are located. Precisely establishing your market will help you improve your response rate and your return on investment.

Designing your mail pieces to achieve the best results with EDDM

Design your mail pieces and have them printed in accordance with USPS guidelines. Developing your mail pieces is very important when using EDDM, the USPS has very stringent size requirements that allow them to process your EDDM order quickly.

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