What is Every Door Direct Mail or EDDM?
Are you looking for a simple, cost effective and proven solution for mailing to entire neighborhoods? EDDM may be perfect for you! Read More
How to Get Started with EDDM
Hop on the EDDM train! Simply design a piece of mail, select your desired market and save with USPS. To find out more about what types of EDDM... Read More
EDDM Versus Saturation Mail
Choosing between EDDM and Saturation marketing? Let us guide you!
Establish a marketing goal, then identify your customers and market… Read More
Planning & Selecting Your Every Door Direct Mail Routes
Here's how to plan and select the best mail routes for your Every Door Direct Mail campaign…Read More
Your catalogs will have a better chance of attracting readers if the covers have full color images and text. It’s less expensive to print a full color catalog cover than you might think, and it’s almost always worth the extra small cost versus a dull one or two-color catalog cover printing. So always use full color catalog covers and full color images and text for your catalogs.
Keep in mind that a "catalog" doesn't necessarily mean something that advertises items for sale. It is a matter of the product size, how it is assembled on machines, how it gets cut and stitched, and so forth. It could easily be a book, a guide, a series of maps, a photo book, an annual report, a repair manual, a coloring book, or any other idea you may have!
Choose an aqueous coating, especially for the catalog cover. Glossy coated paper is popular in publications like magazines, and gives your catalog cover printing a rich, classy look. Dull or matte coating gives your catalog cover printing a more muted, understated look, and will improve readability over a glossy coating. Aqueous coatings make your catalog and catalog cover more durable, less likely to show fingerprints and smudges, and if you are mailing your catalog, will improve its durability in the mailing process.
A heavy paper for your catalog cover printing is important. You want your covers to look great for a long time. A heavy catalog cover stock along with a resilient aqueous coating will maximize the durability of your catalog, giving you more opportunities to communicate your message. So use a thicker and more protective material for the cover of your catalog printing.
Depending on the size, weight, and your use, the inside pages may need to be very thin or very thick. While this may require custom quoting to get the printing aspect within your budget, one must very closely look at the U.S.P.S. postage rates if your book needs to be mailed to ensure the postage is within your price range. We never mark up or profit on postage when you mail with us.
You may view all available templates by going to our Templates Page to view each every door direct mail template available and to ensure your art is created to the correct size and orientation for the desired end product. Please confirm your art has the appropriate bleeds and column spacing, for folding and cutting, before uploading files.