Email marketing has become an increasingly powerful tool for businesses. The ability to quickly and easily contact consumers in mass has proven to be game-changing. Yet the growing prevalence of email marketing has made contacting consumers through multiple marketing channels more crucial than ever to help your business stand out in the crowd.
Direct mail is a time-tested marketing channel that generates proven and substantial return on investment. The average marketing campaign sees a 37% increase in success when email and direct mail are used in tandem. Pairing direct mail and email together creates strong brand awareness and increases the ROI of both marketing channels by seamlessly connecting the digital and physical worlds.
In the past, it has been difficult to set up a direct mail campaign that coincides closely with email marketing efforts. Unlike email, it has been hard to create an automated direct mail campaign for a variety of reasons. The cost of sending out mail pieces on-demand can be cost prohibitive and implementing direct mail into a CRM system has proven to be a difficult task. However, those issues are beginning to disappear.
With the advent of more robust CRM systems, variable digital printing, and group mailing services, sending out direct mail pieces can be as easy as sending out an automated email.
When pairing direct mail with email, brand strength will increase. Mail pieces help customers to establish an idea of the brand that is being advertised to them, as well as consider purchasing the product. Shortly after, a follow-up email reintroduces the ad, increasing the strength of the ad to the customer. This in turn will not only increase customer engagement, but response rate as well, especially for eCommerce businesses.
Consumers have more control over communication channels than ever before. Email filters and ad-blocking software have made it increasingly difficult to reach customers via normal marketing channels like email and web advertising. Adding direct mail to your marketing efforts bypasses the technology that keeps your business's message from reaching consumers.
The key to achieving results in any of your marketing efforts is consistency and reliability. One of the easiest ways to achieve this is by setting up an automated workflow for your marketing efforts. Customer Relationship Management (CRM) systems and mass email software has made it very easy to implement a set it and forget it marketing campaign. Until recently it was difficult to add direct mail to this automation but printers like Conquest Graphics have created solutions that make sending out an automated direct mail piece as easy as sending an email.
Direct Mail Automation can harness the customer data your business has in its CRM to create dynamic direct mail pieces that will engage customers like never before.
By using group printing and mailing services, sending low quantities of mail pieces is more affordable. If your email workflow has triggers that are set on timers or when a customer interacts with your business in some way, you can now send out a mail-piece on-demand when those triggers are hit, just like an email.
Imagine sending out an email and a promotional card wishing your customers a happy birthday. You can follow up with your customers after they have made their first purchase by having them fill out a survey via email and sending them a small discount postcard to thank them for the feedback.
The possibilities are limitless with Direct Mail Automation. Never before has it been so easy to implement direct mail into your marketing automation workflow. If you are interested in Direct Mail Automation, give us a call at 800-707-9903 or email firstname.lastname@example.org to schedule a demo.
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Implement Direct Mail into Your Marketing Automation
Email marketing has become an increasingly powerful tool for businesses. The ability to quickly and easily contact consumers in mass has proven to be a game-changer. Yet the growing prevalence of email marketing has made contacting consumers through multiple marketing channels more crucial than ever to help your business stand out in the crowd.
By Conquest Graphics