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Methods of communicating with an audience are constantly evolving, but there are the tried and true strategies that simply work. Your goal? Deliver your message right into your audience's hands. How to achieve that goal? With the workhorse of printed marketing materials; the ubiquitous flyer.
Lately, it seems that we have been inundated with news of the Equifax cybersecurity incident since the breach was reported in the first week of September. All the updates, advice, and general fear over the far-reaching effects, has had many of us reaching for the panic button.
Branding dictates how the public perceives the values, products, services, and personality of your business. Upholding this perception is key to the execution of a strong marketing strategy and keeping your company top of mind for consumers.
Web-to-print portals are one of the most exciting and unique services that we offer to our clients. These portals are custom built for you, and provide 24/7 access to your marketing materials and the ability to customize, print and mail through a personalized interface.
Millennials are the new big marketing topic for businesses today. They make up the largest share of the U.S. workforce and have surpassed the Baby Boomers in population. Millennials are somewhat notoriously known to be huge users of social media sites, and they are by far the biggest source of social media traffic.
It doesn't matter what kind of advertising campaign you’re running; developing a method that tracks how customers interact with your business will help you understand your return on investment and allow you to spend your marketing dollars in the most effective way possible. If you're not tracking successes and failures in some way, you’re likely over investing in one area and under investing in another.
Expanding your contact list is a surefire way to drum up new business. It’s simple: the more people that know about you and your business, the more money you’re going to make. There many strategies you can use for effective networking like joining an industry club, going to conventions and simply just meeting new people and telling them about your business.
Sometimes, you don’t have the time or the money to hire a graphic designer to create artwork for your print project. Taking on the task of designing your own artwork can seem challenging, especially if you don’t have access to or
experience with the Adobe Creative Suite. For simple projects like business cards or event flyers, there are plenty of free tools you can use to create effective marketing materials.
When working with clients it’s extremely helpful to have a flyer that you can hand them outlining the pricing information of the products or services you offer. Providing sell sheets for your business will help your customers understand the price involved with doing business with you and exactly what their money will be going towards.
In recent years, printed catalogs have been making a comeback. With the ever growing array of digital marketing that consumers are subverted to on a daily basis, and the inescapable allure of device screens, engaging with a brand through a tactile medium like a catalog is a refreshing escape from onscreen time.
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