Many companies take advantage of Web-to-Print Portals so their entire team has 24/7 access to the materials they need while also being able to customize, print, and mail all through one online, easy to use interface.

When you use EDDM, you can submit your mail at a regional business mail entry unit (BMEU) or at a local retail Post Office which is called Every Door Direct Mail Retail. Take a look at the differences and similarities between EDDM Retail and BMEU today.

EDDM stands for Every Door Direct Mail, and it is a mailing program developed by the USPS designed to help businesses reach every address in a specific area without the need for a mailing list. EDDM allows you to distribute promotional materials, flyers, menus, or other direct mailer types to a targeted audience by selecting specific ZIP codes or carrier routes. It is an ideal marketing strategy for businesses to increase their local presence and customer base.

We did the research and compiled the top 6 mailing list companies for 2024 so you can choose the best direct mail list company for your goals.

To understand how much a direct mail campaign will cost you, including the direct mail cost per piece, the postage costs, mailing list costs, and more, let’s take a look at all factors that will determine the cost of direct mail advertising.

Here is everything you need to know on planning and selecting your Every Door Direct Mail routes so you can market to the right audience for your business.

Take a closer look at what EDDM is and discover its advantages and disadvantages, so you can determine whether it’s the right option for your business.

In this blog, we'll review the fascinating statistics proving that direct mail catalogs significantly impact promoting sales and enhancing customer relationships. We'll also explore why people respond positively to catalogs, how you can track your success, and how you can maximize your catalog marketing results.

Explore the most effective strategies for reducing direct mail postage costs, ensuring that every penny you invest works harder for your campaign.

Acquiring addresses for a direct mail campaign can be done in several approaches, and depending on who you want to target and your goals and budget, it will help you determine the best option for you.

Are you looking for an affordable and easy solution to increase exposure to your business? Using Every Door Direct Mail or Saturation Mail could be a tool that can help your business grow. EDDM and Saturation Mail are very similar bulk mailing options offered by the USPS and understanding both is vital to choosing the right option for your business.

If your business could benefit from reaching a large audience within a specific area, EDDM is a cost-effective and successful marketing strategy to utilize and we have the details on how to do an EDDM mailing.