Companies who don’t take advantage of Web to Print Portals aren’t running operations as time and cost-efficiently as they could be.
When an employee, franchisee, or other location needs business cards, promotional items, and any other branded marketing asset, everything slows down. Design files need to be located, brand compliance needs to be enforced, finding a vendor is a struggle, and so much more.
Instead, these companies could be utilizing a custom Web to Print Portal, so business can keep running smoothly and money is saved.
Let’s take a look at what a Web to Print Portal is exactly and how it can save your company a lot of time and money.
What is a Web to Print Portal?
There are many terms used to refer to a Web to Print Portal, including “Brand Portal,” Online Marketing Portal,” and “Ordering Portal.”
No matter what name you choose to use, what it is remains the same. It is a private, online system that is custom built from the ground up to reflect your brand and meet the needs of your business.
From this one online interface, you and your employees can quickly and easily access and order all your company’s sales and marketing materials including printed materials, digital assets, direct mailers, and promotional products.
Those orders are then streamlined directly to your printer to be produced.
Saving Time and Money with A Custom Web to Print Portal
One of the best things you can do to ensure business success is to save time and money.
It may sound pretty simple to accomplish, but the truth is it can be extremely challenging to run time and cost-efficient operations but there are tools that can help significantly!
In fact, there are tools built specifically for you to save time and money, like Web to Print Portals and we have the details on how these online systems do just that.
Easy Access to Designs
When your sales and marketing material designs are scattered around, it can take forever to locate them. And even if you have a designer who keeps all designs organized, if they aren’t available or leave your company, it can be impossible to access your design templates.
Web to Print Portals keep you designs in one place, and anyone you allow access, can easily and quickly access those designs within seconds.
When you streamline your sales and marketing material orders through one Web to Print Portal provider you can speed up the entire ordering process.
You access your Brand Portal, which is set up by your printer and direct mail provider, you click on and configure the material you’d like to order, you place your order, and your order is then sent directly to your printer to be produced.
Web to Print Portals also have online design tools built-in for instant proofing. When everything is in one place, the entire process speeds up tremendously. What used to take days to accomplish now only takes minutes.
Brand and User Control
Web to Print Portals have a flexible management system where you can regulate user access and allow certain permissions.
You can choose who has access to certain products, put limits on how many items a user can order, and even require approval before orders are submitted.
This helps save so much time, for example, even brand-new employees can easily and quickly order their own business cards rather than someone having to take the time to order them on their behalf.
Plus, you can ensure that no matter if a new or experienced employee places an order, every order, design, and product is brand compliant.
Perfect for Multiple Locations
Web to Print Portals are a popular marketing solution for franchises and other businesses who have multiple locations.
This is because each location can access the same Brand Portal and place orders while ensuring every material ordered is brand compliant and follows your brand guidelines.
Protecting your brand with consistent branding through all marketing channels, especially when you have many locations or a growing business, is time consuming.
It takes a lot of time to make sure everyone is using materials that follow your brand’s guidelines, and even then, without a Web to Print Portal, you run the risk of the wrong message being delivered.
With a Web to Print Portal, all your brand-compliant assets including designs, logos, and more are locked in place. So, if your location in California orders brochures, they will have the exact same design as your location in Florida. Even if you allow for variable changes like addresses or images in your brochure, their overall design, placement, and branding remain consistent.
Easy for On the Go and Remote Employees
Your Web to Print Portal can be accessed from anywhere and at any time. All that is needed is a computer, phone, or tablet and your on-the-go or remote employees who have access to your portal can place orders where and when it’s most convenient for them.
Materials can even be shipped directly to them, so they don’t have to take time to pick orders up or you don’t need to waste time and money on shipping their orders to them.
Easy to Use
Web to Print Portals are built for ease and speed. Images of your actual branded materials are showcased, and your users can click on their desired material and place an order within minutes.
Plus, if they order the same material frequently, they can easily view their previous jobs and press the reorder button.
When you print materials that you don’t need, you’re wasting so much money.
Web to Print Portals minimize this waste by allowing you to order smaller quantities through on-demand printing. You can print as needed rather than printing in bulk and having to store your materials in-house which may become obsolete in the future and end up in the trash.
Increase in Revenue
Web to Print Portals not only save you time and money, but they are also a great investment.
For one, the time your company saves allows you to focus on business growth strategies that make you more money. And second, because they ensure consistent branding, you can increase your revenue up to 23%.
Increase in Brand Visibility
When you can present your brand consistently across all sales and marketing channels, you are 3.5 times more likely to gain better brand visibility and Web to Print Portals, or Brand Portals, allow you to always deliver your brand consistently.
When everything is streamlined in one place, where you can quickly and easily access, manage, and order materials, your entire company operates more efficiently.
And being efficient means reduced costs, an increase in profits, and more time to focus on growth and becoming more competitive.
Lower Costs with The Right Provider
Different Web to Print Portal providers charge differently so you need to find one that offers capabilities that allow you to gain the above benefits on top of a provider who offers a great price.
At Conquest Graphics, we specialize in Web to Print Portal systems for many clients, and we are constantly investing in and improving our functionality to offer everything above plus more. And, unlike other providers who have extra fees and limits, we only charge you once for setup and then for the actual products you order, which are all competitively priced.
If you’re interested in the benefits of a Web to Print Portal, click the button below to schedule a quick 10-minute demo today!
Schedule A Web to Print Portal Demo Today!