Sending direct mail marketing campaigns through a standard bulk mailing list or the entirety of a certain ZIP code isn’t always the edge a company needs in their marketing efforts. Although these mailing options are effective in reaching a large audience, companies can’t always afford to send to large amounts of consumers, or they may simply wish to reach a more targeted audience.
Advanced mailing list capabilities are now allowing companies to target individuals that surround their location, their competitor's location, or a current customer’s residence. Businesses are finding that they are bringing in more traffic and gaining more customers by marketing towards these targeted consumers.
This is because those individuals are often in need or interested in the same things as the people they live around. And people are more inclined to check out a company who is local or if they know somebody else who is willing to vouch for that company.
But how are businesses creating such targeted mailing lists? The answer is with Proximity Mailing and we are here to tell you all about it.
What is Proximity Mailing?
Proximity Mailing is an advanced direct mail marketing solution that allows your mail list to reach homes that are located within a given radius surrounding your ideal customer, your competitor, or you business itself. Whether your desired radius spreads 5 miles or 5,000 miles, Proximity Mailing has the capabilities for you to choose the nearest x-number of residents inside that given radius.
Chances are the people who live in proximity to your company’s ideal customer could benefit from your products or services as well. Sending them something physical such as a postcard with a referral from their nearby neighbor is just the push that they need to check out your business for themselves.
Not to mention the ability to limit how many people your direct mail marketing campaign reaches, creates a better restraint for you to stay within your marketing budget. While increasing your ROI by reaching a more targeted audience.
With connecting the dots between consumers and your business or your customer and nearby potential ones, Proximity Mailing combines the strengths of extensive targeting and effective direct mail, for the perfect marketing solution.
How Does Proximity Mailing Bring in More Customers?
People who live near each other typically have the same or near to the same age of home, environment or geographic issues, income and needs for a certain product and service. This means it's highly possible that if one customer needed and enjoyed the quality of what you had to offer, their neighbors will too.
When sending a direct mail piece to individuals advertising that their neighbor just bought your product or service increases the chances that those recipients will make a purchase with you as well.
Take a contractor who just installed a porch for example. If they have an established customer that will recommend their company, sending a direct mail piece to residents surrounding that customer, marketing that they are loving their new front porch will get those individuals interested. This is because word of mouth is always great advertising. Not to mention, all of the people who will be searching around their neighborhood for that newly built porch while keeping that contractor top of mind.
The people living around your customers have similar needs, preferences, incomes and homes. Targeting these individuals who need your business as well, will result in turning one customer into many, many more.
How Does Proximity Mailing Work?
The process for Proximity Mailing is easy. Simply add in your customer’s address, your business' address or your competitor's address into our Proximity Mailing tool and choose its surrounding radius. Within your chosen radius, you can then limit how many of the nearest individuals you would like to send too, including the closest 100 or 1,000 recipients living around your starting point address.
Some businesses have higher priced services or may have goods that are specifically tailored for a certain age group. Because of this, our Proximity Mailing solution allows for an even more targeted consumer mailing strategy so you can filter who you reach according to your desired rules and demographics including:
- Household income
- Home value
- Marital status
- Net worth
To sum it up, Proximity Mailing uses key parameters that are best fit for your business’ marketing strategy and results in the perfect targeted direct mail marketing campaign that will bring in more customers in no time.
Should I Use Proximity Mailing?
Proximity Mailing is extremely beneficial for your business is you want to reach the consumers nearest to your company or your competitor's. You should also consider Proximity Mailing if you have visible products or services. This includes realtors, car dealerships, roofers, landscapers, painters and many more.
If your business has something to offer that can be seen and you want to keep your company top of mind for your customer’s surrounding residents, Proximity Mailing may just be the perfect direct mail marketing solution for you.
At Conquest Graphics we offer targeted mailing lists like Proximity Mailing to help ensure that your direct mail marketing campaign is delivered to the consumers that matter most and in return bringing you in more sales. Check out our Proximity Mailing tool or contact us today for a free quote and get your proximity mailers ready to go!
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