The purpose of printing a flyer is to provide basic information about a public event, a new business, a concert, a neighborhood gathering, or any other occasion where the public needs to be informed quickly and inexpensively.
Here are five great ideas which will ensure that people pay close attention to your flyer when they see it.
1. Be provocative.
Sometimes people will read your flyer just out of curiosity. They don’t understand why you would ask such an odd question, and so they will read it just to find out.
One of the most successful advertising campaigns in history was conducted by Volkswagen. They put a picture of a VW "bug" in the picture and just the word Lemon underneath. Why would a car manufacturer call its own product a lemon? You had to read the fine print to find out!
2. Use imagery and language which aren’t clichéd.
Too many advertisers use puppies and small kids as images to sell their products. A lot of advertisers use attractive people exclusively. Those images work in some markets, but are dismissed in others. In any event, make sure that your image matches your product so people are not confused.
3. Use colors in interesting ways.
It isn’t necessary to color your entire flyer. It isn’t even necessary to color it at all. A small, bright red image against a grey background can be far more attention-getting than a fully-colored flyer.
4. Imbalance is a variation of balance.
Large image, small text. Large text, small image. Emphasize the elements of your message which give your message the most impact. There’s no rule that says that all the elements have to take up the same amount of space. There are many successful advertisements which are ninety-percent white space. The goal is first and foremost to pull the reader in, to make him pay attention.
5. Make sure your font is right.
Some fonts scream "formal", and that may contradict your informal message. Some are too offbeat. Some are just too hard to read. Make sure your font doesn’t get in the way of your message.
At Conquest Graphics, we can help you print a flyer that is great looking at a great price. We’ve got decades of experience in helping customers put together attractive and attention-getting flyers, and a money back guarantee.