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It doesn't matter what kind of advertising campaign you’re running; developing a method that tracks how customers interact with your business will help you understand your return on investment and allow you to spend your marketing dollars in the most effective way possible. If you're not tracking successes and failures in some way, you’re likely over investing in one area and under investing in another.
Expanding your contact list is a surefire way to drum up new business. It’s simple: the more people that know about you and your business, the more money you’re going to make. There many strategies you can use for effective networking like joining an industry club, going to conventions and simply just meeting new people and telling them about your business.
Sometimes, you don’t have the time or the money to hire a graphic designer to create artwork for your print project. Taking on the task of designing your own artwork can seem challenging for some, especially if you don’t have access to or
experience with the Adobe Creative Suite. For simple project like business cards or event flyers, there are plenty of free tools you can use to create effective marketing materials.
When working with clients it’s extremely helpful to have a flyer that you can hand them outlining the pricing information of the products or services you offer. Providing sell sheets for your business will help your customers understand the price involved with doing business with you and exactly what their money will be going towards.
In recent years the catalog has been making a comeback. With the ever growing array of digital marketing consumers are subverted to on a daily basis and the inescapable allure of device screens, engaging with a brand though a tactile medium like a catalog is a refreshing escape from onscreen time.
The proofing process is essential to receiving the products you expect by allowing you to review what your finished print materials will look like. To make it easier for you to see what your final products will look like, we are introducing 3D folding proofs into our process. Now when you go to approve your proof on one of our eligible products, you can see exactly how it will be folded to ensure your finished project meets expectations.
So you're ready to start a print marketing campaign! Awesome, you’ll see some of the best return on investment from any marketing channel out there. One of the first things you're going to need to do is design your print pieces. You’ll find that it’s not as easy as just opening up Microsoft Word and piecing together a brochure. There is a little more to it than that.
If you’ve been looking for marketing ideas and strategies you may have come across the term marketing funnel, or sales funnel. What exactly does that mean? Where is this funnel everyone speaks of and why are my people being thrown into it?
Whether you’re starting a small business, running a nonprofit organization or simply trying to increase your profit margins, sticking to a low marketing budget is a challenge. Putting your marketing dollars towards print marketing can make your money go further than any other marketing channel, and help you increase your bottom line.
When working with digital files, understanding what the specific file formats are is vital. No matter what type of file you are working with, be it audio, video, image, text or any combination of the four, there are a myriad of ways to save and export your data. The intended use for the file will help you decide what format you need to use. When working with commercial printers, you should always send a Portable Document File or PDF.
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