The Arts Council of York County, through its diverse programming and community engagement, is a cornerstone of cultural enrichment in York County, South Carolina. Our mission is to inspire, promote, and support arts and culture, making it accessible to everyone in our community. Print and direct mail are invaluable tools in achieving this mission, serving as tangible connections between our organization and the public we serve.

We strategically utilize print and direct mail across a spectrum of our initiatives. For our Blues & Jazz Festival, standard tri-fold brochures are our primary print medium. These brochures, distributed throughout the community, provide essential information about the festival lineup, schedules, and venues, effectively drawing attendees to this vibrant celebration of music. Special events like the Underexposed Film Festival yc and Art Frenzy are promoted through eye-catching postcards. These concise and visually appealing mailers are perfect for generating immediate interest and providing key details, ensuring a strong turnout for these unique cultural experiences.

Our annual fundraising Gala relies on elegantly designed invitations, delivered directly to potential donors and supporters. The quality and professionalism of these invitations reflect the significance of the event and the impact of their contributions. Furthermore, we produce large-format brochures every 3-4 months, serving as comprehensive guides to our visual arts events. These brochures are a vital resource, featuring an arts calendar, detailed information about our visual arts exhibitions and programming, and updates on special events. They are mailed directly to our patrons and distributed at various locations, ensuring that our community is well-informed about the rich array of artistic opportunities available. Beyond printed materials, we also leverage large format vinyl banners, printed by Conquest Graphics, for prominent outdoor promotion of both the Blues & Jazz Festival and the Underexposed Film Festival yc, maximizing visibility and community engagement.

A print grant would be transformative for the York County Arts Council, significantly enhancing our ability to reach a wider audience and deepen our impact. Currently, the scope and frequency of our print and direct mail campaigns are sometimes limited by budget constraints. A grant would allow us to increase the print runs of our materials, ensuring more widespread distribution of our festival brochures and quarterly arts calendars. It would also enable us to explore new direct mail campaigns targeting specific demographics for niche programming or fundraising appeals, thereby broadening our reach and cultivating new audiences and donors. For instance, we could develop specialized print pieces for our educational outreach programs in schools, or targeted direct mail campaigns to engage specific interest groups in our visual arts workshops.

Print and direct mail have proven to be incredibly effective in promoting the valuable message and great things that the York County Arts Council does. The tangibility of a brochure or postcard creates a lasting impression that digital communications sometimes lack. A physical piece of mail cuts through the digital clutter, providing a focused message that can be held, shared, and referenced. This direct communication builds a sense of connection and personal engagement with our audience. It allows us to convey the passion and creativity behind our programs, showcasing the vibrant artistic talent within our community and the positive impact of arts and culture on individuals and society. The consistent presence of our printed materials reinforces our brand identity and reminds the community of the ongoing cultural richness we bring to York County. With the support of a print grant, we can not only maintain but significantly expand these vital communication channels, further solidifying the York County Arts Council's role as a driving force for arts and culture in our region.