6.25 x 9 postcards are the smallest and cheapest standard postcard size available for EDDM or Every Door Direct Mail. Being only 0.25” taller than the 6x9 postcard, the 6.25x9 postcard is a powerful direct mail product that stands out in any mailbox.

When designing a 6.25x9 postcard it’s important that you use high-quality images, eye-catching design elements, an easy-to-read typeface, and a color palette that aligns with your brand and reflects who your target audience is. In addition, you also need to include an irresistible call to action with an easy way for your audience to take action. For example, you can include a QR code that directs your audience to your website, an image of a map to help your recipients find your store, or big and bold contact information so that your audience has no trouble getting in contact with you. You will also generate a higher response rate if you provide your audience with an offer. An offer could include a coupon, a promo code, or a free item when purchasing a certain product.

While you don’t have to use the 6.25x9 postcard for an EDDM mailing campaign, they are effective EDDM mailers. If you are planning to use a 6.25x9 postcard for EDDM, check out our blog “Planning and Selecting Your Every Door Direct Mail Routes” so you can plan your postcard design in a way that appeals to the individuals on your selected mailing routes.

For additional 6.25x9 postcard design help, don’t forget to take advantage of a 6.25x9 postcard template—which we have available for free above. By using a template for your postcard design, you’ll be able to easily set up your design for printing while ensuring your design meets the USPS design requirements.

If you have questions about our 6.25x9 postcard template, or need help with your design, please call us at 800-707-9903 or visit our design services page to get in touch with one of our graphic designers!