Selling print for a commercial printer and as a commercial printing in today’s world goes beyond just producing high-quality print for less. It has become essential for printers to digitize their purchasing systems and provide advanced printing services to keep their print media as relevant and useful as possible.

Many Printers are failing to empower their salespeople with products and services to meet the evolving needs of today’s print buyers. Which is one of the fundamental reasons there’s a continually growing list of printers with sales teams not reaching their full potential or even closing their doors.

Not all printers are so inflexible though. Many printers are eager to equip their salespeople with the needed tools to expand their offered services and match those required by consumer demand. Some printers are even innovating new systems and techniques allowing customers to do even more than they thought possible with their marketing.

To better identify the printers that show promise, we have created a list of attributes to look for in a commercial printer so that you as a salesperson, can succeed in every opportunity.

1. A strong e-commerce presence

Printing companies these days, practically require an online presence of some sort. Many of the largest print industries exist primarily as an online printer and have established a significant presence in search engine results pages and other digital platforms. Similarly, a printer that wants to survive the changing world, should at least begin developing their web presence so they can begin to attract new business.

Companies that haven’t taken the leap to ecommerce yet, are likely not ever going to take this next step, and it’s best to sell for printers who have adapted to the shifting, technological world.

One of the ways that Conquest Graphics maintains its edge in the ecommerce space, is through our state-of-the-art technologies as well as our high-quality, low priced products. .

Through our site, our salespeople can draft instant quotes on thousands of print configurations to match their customers’ exact needs. With this ability, our sales team is more efficient and can better aid independent print shoppers in making purchases.

Being able to instantly quote products and get mailing and shipping estimates is a game changer for salespeople and their customers. Since most items can be priced in a programmatic way, an ecommerce system can eliminate hours that would otherwise be spent on cataloging, inventory searching and waiting on estimating.

Ecommerce empowers the sales team and allows them to focus more of their time on what really matters: serving their customers and helping them achieve their goals through print marketing.

2. Programmatic print and ordering portal capabilities

With technological advancements moving forward daily, printers need to be able to offer programmatic print including, variable data and CRM-initiated printing along with web-to-print options for their clients. These advancements help their sales team meet the growing demand for easier and personalized printed marketing materials. .

Variable data, for example, allows customers to send out bulk mailings that have custom-made data such as recipient’s names or business names in the copy.

Programmatic printing is something not all printers provide, but those who do are able to give their customers the option to quickly send personalized, direct mail pieces to their prospects and clients.

In addition to these capabilities, a successful printer needs to be able to build powerful, highly customizable ordering portals—also known as web-to-print—to help suit their biggest clients’ ordering and sourcing needs.

Ordering portals are online storefronts that allow businesses, to easily manage and purchase marketing materials in one spot, company-wide.

At Conquest Graphics we offer even more capabilities within out portals for clients, including online design, instant proofing, variable data printing, faster turnarounds and more. And with our programmatic printing we can easily integrate with whatever CRM software our clients have to better keep their customers in tuned with their business in an automated and personalized manner.

With our comprehensive database and advance technology capabilities, you can join our sales team and always be set to help your customers with whatever printing needs they may have.

3. Low prices (on smaller quantities)

Rather than sending a very general direct mail piece to hundreds of prospects with varying degrees of interest, today’s marketers would rather print fewer pieces for a more targeted audience.

This indicates that print marketing has become better at targeting since it can now market towards specific individuals or events in a more precise, informed way.

This is due to large advancements in technology and the increases in the amount of data that can be collected within marketers' prospective audiences.

For this reason, it has become even more essential for printers to keep their prices low, even for short run printing.

The ability to print digitally, reduce design costs and increase the volume of orders are just a few ways Conquest Graphics can achieve more manageable startup costs for new jobs.

The future is now, and printers need to adjust to the changes of how print ordering works and adapt their capabilities through technological upgrade and to better meet the demands of today’s print buyers.

4. Combined traditional and digital marketing strategies

To keep up with the changing times, it has become essential for printers to understand the relationship between digital and print media. This is not only to enhance the quality of their printed products and services, but to also provide a valuable resource for customers to get the most out of their own marketing strategies.

Providing print of the highest quality is the bare minimum these days. In addition to the print product listings, a commercial printers’ website should display several valuable resources that can help customers make more informed print purchasing decisions.

Conquest Graphics offers resources to help customers make the most of their print orders by tying in digital methods of measuring results, initiating ecommerce sales and gathering leads.

5. Ability to work and meet remotely

All successful commercial printers have this in common, a modernized workforce that can easily adapt to changes. In just a few years, major changes have been made to the standard corporate work environment. As many employees have shifted from the traditional office workplace to working independently from home, the ways salespeople conduct business has changed with it.

If you’re working for a printer that doesn’t offer a style of working that is mindful of your personal health and preferences, it’s time for you to find a new employer.

Scheduling virtual meetings via video chatting services like Zoom or Microsoft Teams is more common than ever. And at Conquest Graphics, we equip our salespeople with state-of-the-art workstations that empower them to excel at communicating with customers from the comfort of their homes.

We at Conquest Graphics, can always assure that our advanced technology and printing services are up to date and ready for our essential salespeople to excel at what they do best.

Want to join our sales team? Let’s have a conversation about how we can bring your career to the next level today!

 

Take the Next Step Today

Call 804-591-3317 to Chat About Your Next Step Today!

Call 804-591-3317 to Chat About Your Next Step Today!