Printed advertising materials are perfect tools for not only making a good first impression, but for leaving a lasting impression. We’ve compiled a list of eleven of our most popular print products to inspire your next advertising campaign.
What are print advertising materials?
Print advertising materials, or “literature,” are printed pieces that present your company’s products and services. Traditional types of print advertising can include anything from business cards and letterhead to catalogs and newsletters. Slightly more non-traditional types of print advertising materials include banners and promotional materials such as t-shirts, cups and pens.
Read on to learn about eleven of our most popular print products and when to use them for the best return on investment (ROI).
Introduce Your Business
Make a great first impression with these advertising materials.
Whether you’re engaging new leads, presenting a new product, or advertising a major sale, postcards are a great way to do it. Small and affordable to print, postcards are extremely versatile printed advertising materials that can be uniquely crafted for each recipient. And, unlike other types of direct mail which require opening, postcards are effective advertising tools from the moment they land in the mailbox. Effective direct mail postcards are interesting and stand out from other items in a recipient’s mailbox.
Having a high quality printed, successfully designed business card on you does more than share your name, contact information and company name. It shows you’re prepared and professional and offers an opportunity to make valuable business connections. Business card-sized printed products don’t have to be used for sharing contact information alone. Consider enclosing a business card with a personal note on the back with your product shipments for an added touch. Business cards are printed advertising that put both you and your brand in front of additional prospects.
Often overlooked as an advertising medium, custom letterhead and envelopes add a sense of legitimacy to your printed communications with customers. Professional company letterhead is a highly effective marketing tool, especially if the letterhead design mirrors your other marketing and advertising branding. Every time someone receives correspondence from you, they’re seeing your brand logo and name, reinforcing your business reputation. A personalized letterhead that accurately reflects your brand not only impresses your customers but shows that you pay attention to detail in all aspects of your business.
Stay in Touch with Loyal Customers
Consider these products to remind your customers you care.
An extremely personal way to advertise to people, greeting cards project good will and keep your brand top-of-mind. Greeting cards can be used in a traditional way, such as during the holiday season or for birthdays. They are also used, with particular success, as thank you notes. Letting customers know you appreciate their business in print is the ultimate gesture and a strategic advertising strategy. Greeting cards are cost-effective methods for marketing and branding, while staying in touch with the customer.
Newsletters are great channels for disseminating facts and institutional news, such as product launches, events, promotions, and commemorative dates. Adding non-advertising content, such as articles and relevant news, helps create a relationship of trust with your consumers, which can culminate in sales. Newsletters leave a lasting impact and reminder of your business around your customers’ homes or offices.
Though one of the more expensive printed advertising options, catalog marketing and advertising offers one of the highest ROI of print marketing tools. Perhaps the biggest factor of success is that people genuinely enjoy receiving and browsing catalogs, especially high-quality printed catalogs. Delivering product information in a highly visual format, catalogs help consumers envision your brand as a part of their lives. Catalog marketing is a surprisingly powerful advertising option that should be included in your advertising strategy.
Impress at a Sales Meeting
With the following materials in hand, your customers will be left with no doubt of what you’re offering.
A worthwhile advertising endeavor for any business, well-designed pocket folders make an immediate visual impact. Quality folders ensure the documents you present to your customers are not only safe, but easily retrievable. Custom presentation folders that display your branding is yet another way boost the professional feel of your company and ensure your customers that your company is not only established, but universal.
The simple and effective nature of a printed brochure is a fantastic tool to add to your advertising strategies. Brochures provide consumers with detailed information about your company – including the goods and services you provide – and allow for in-depth conversations through print. With several separate sections for product and service information, you can tell a story in a brochure over the course of the layout and end it with a call to action and special deal or discount, which may prompt immediate business. Easy and affordable, brochures can be useful print advertising options in a variety of situations.
Exhibit at a Trade Show
Attract potential customers to your company booth with these printed advertising products.
A lightweight, durable and reusable advertising option, banners are great investments. Whether retractable, X-stand or vinyl, banners offer greater exposure to your targeted audience. Banners continue to reinforce your company name each time they’re seen and if placed in a high-traffic area, may reach the same customer several times a day. Signs are also a natural part of our environment, meaning that a well-designed banner will grab customers’ eyes and effectively advertise your company or product.
Whether you’re interested in promoting a current sale, a new product offering or your business in general, printed posters are the way to go. Especially at a trade show or industry event, large-sized posters could be the key to standing out in the crowd. Part-art and part-advertising, people are drawn to full-color printed posters.
Promotional products are an incredibly powerful marketing and advertising tool since they allow a brand to connect with consumers by engaging their sense. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products such as t-shirts, koozies, pens and cups (and so many more!) create a memorable brand experience. If you’re exhibiting at a trade show, providing a take-away promotional advertising product is a must.
Ready to get started with your next advertising effort? Visit us to get started today!