Who Orders 100 Postcards Sized at 4x6?

100 postcards are ideal for reaching a smaller, more targeted audience. While this quantity is extremely affordable to print, to qualify for bulk mail discounts, you would either need to increase your quantity to 200 or increase your size from 4x6 to 6x9 to be eligible for Postcard Commingling, where you can mail as few as one postcard with bulk mail discounts applied. Regardless, printing 100 postcards is very common in several industries. Some small and large businesses choose this size and quantity to send holiday promotions to their top customers, and healthcare providers often use them to send appointment reminders. In addition, many industry types choose this postcard size and quantity due to its affordability to send thank you cards that encourage repeat business, promote their grand opening, advertise a sale to a local audience, target a specific group that is most likely to be interested in their offerings, reach an audience who lives around their current customers, and more.

4x6 is a relatively small size and doesn't offer much design space, especially if you need to account for the mailing information, which is a 4x2.25 space you must leave blank when designing your postcard. Because of this, marketers often choose this postcard size for two reasons. One is for when they have a short, straight-to-the-point message they want to share that will not require too much text or design elements. The second is when they are looking for a medium not to use in a direct mail campaign but as a small handout at a trade show, an insert they can package with online orders, or a take-one card they leave for customers and prospects to grab. Additionally, companies who set appointments with their clients often will have branded 4x6 cards on hand to write appointment times or other notes to give to their clients.

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