5 x 7 postcards are slightly taller than everyday mail and only a few cents more than the smaller 4x6 postcards making them the ideal cheapest postcard mailing size.
Because 5 x 7 postcards are larger than the average everyday mail piece, they provide you with the opportunity to make your message stand out. However, because 5x7 postcard mailers are still considered one of the smaller postcard sizes, it’s important that you create a powerful and eye-catching design.
Before you begin designing your 5x7 postcard, you need to consider who your audience is and what the purpose of your marketing message is. Once you have defined your audience and determined the purpose you can then gather images, write out your copy, and plan your design in a way that appeals to your target audience and aligns with your marketing goals.
Keep in mind that because 5x7 postcards are relatively small, you want to keep text short and concise, imagery to a minimum, and create a call to action your audience can’t refuse.
To help lay out your design in a way that doesn’t feel cramped or overwhelming, it’s a good idea to take advantage of a 5x7 postcard mailing template. Not only do templates help you lay out your design effectively, but our free 5x7 postcard template—which we have available in several formats above—includes guides for you to lay out your postcard design so that it is perfectly prepared to print and follows the USPS design requirements.
If you need any assistance with your 5 x 7 postcard design or have questions about our 5 x 7 postcard mailing template, please call us at 800-707-9903 or visit our design services page to speak with one of our graphic designers today!