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Conquest Graphics Blog

Catalog Printing for Retailers - How printed catalogs help drive sales

by mariruth.kennedy@gmail.com
May 23, 2012 14:42
Catalog printing is a fantastic option for any business in any industry.  Despite the fact that it has generally been one of the more expensive methods of taking advantage of direct mail advertising, the surge in online print orders as a result of mailed catalogs has helped to make cheap catalog printing much more affordable.  It was once true that full catalog printing was often done only by larger businesses and corporations but these advances in print technology and e-commerce have opened up the availability of this invaluable form of advertising to all clients.  Companies like Conquest Graphics allow you to customize your print marketing with a variety of selections, quick and free project quotes, and a skilled, dedicated customer service team with industry experience.
 
Not only can your cheap catalog printing contain a massive amount of text information, but it can also include high quality, full color images.  These images could be anything from pictures of products, to employee and company bios, or engrossing and engaging uses of your branded logos and slogans.  Catalog printing has always been especially popular for department stores because they allow every department to take advantage of professional staging.  One catalog alone will feature home décor, automotive and outdoor, kitchen appliances, and home entertainment displays—and all with high quality images and relevant, well-written supplemental text.
 
It is important for retailers to determine whether it would be most helpful to distribute their cheap catalog printing annually, seasonally, or monthly.  This is a decision that should be made based on financial trends, inventory, and the particular industry.  For example, a brand that specializes in clothing lines may benefit from scheduling their advertising to seasonal shifts when new lines are being introduced.  On the other hand, a company that advertises movies, music, or video games may want to keep customers up to date on all of the monthly release dates.
 
Make sure to take advantage of the recent shift toward variable printing to better focus your demographic targeting.  Many businesses that use catalog printing rely entirely on lists of current or previous customers and simply do mass mailings, but you should not forget that even these extensive, beautifully designed advertising materials will reach even more homeowners if you customize them for the individual—include a reference to a local sports team, a relevant current even, or even one of the customer’s own past purchases!
 
Research has shown time and time again that customers respond better to physical advertising they can hold and read in their own hands versus online marketing like emails, popup windows, and image links in margins.  Customers are quickly and easily drawn to cheap catalog printing because it is one of the premiere methods of creating the feel of interactivity and volume of a website while still putting the advertising directly into the customers’ homes.  Catalogs are professional, incredibly information efficient, and more affordable than ever thanks to the innovations in e-commerce and online printing services.
 
For more information and resources for all of your printing needs and mailing needs, please visit
www.conquestgraphics.com
 

Flyer, Brochure or Catalog – What Works Best?

by mariruth.kennedy@gmail.com
January 3, 2012 14:47
 The flyer, the brochure, and the catalog are three of the most commonly used types of printed materials  for marketing. But you have to understand what their capabilities, costs, and limitations are before getting started. You wouldn’t use a screwdriver for a job that requires a hammer, and you wouldn’t use a catalog where a flyer will do the job. 
 
First, think about what you are trying to accomplish and who you are trying to reach.  Do you own a pizza restaurant and need to reach the closest hundred homes in the area?  Or do you own a clothing store that sells everything from footwear to ball gowns?  Make sure you have a plan on what to promote and who your audience is likely to be, before you decide on the print vehicle.
 
·       Let’s start with the flyer. It’s the least expensive and the simplest to produce.  A flyer is sheet of paper and is usually sized as either 8.5 x 11” or 8.5 x 5.5.”  Flyers are usually distributed in large quantities – they can be inserted into a newspaper, placed on car windows or handed out at an event.  They cost only pennies per piece but offer limited space to promote your store, product or service.  Flyers are meant to get attention but are not likely to have much shelf-life (people will look at them and then discard them within a short period).  These are often printed on light weight paper stock to keep costs low.  
 
·      A brochure is usually  printed on a heavier paper stock that is meant to last. A brochure is distributed in a much more selective manner: it may be handed out personally as a follow up to a lecture or sales presentation, or it may be mailed to interested customers who requested specific information. It is assumed that the people who receive or pick up the brochure are genuinely interested in the topic.  Most brochures are printed on 8.5 x 11” letter size paper and folded down to fit into an envelope or be placed in a rack.  These are called “tri-folds.”  Of course, there are many other sizes available and brochures can have multiple pages or different folds.  So the pricing will vary accordingly.

·     Catalogs are most often used by a store or manufacturer that has many items that they need to display.  Catalogs can run from a handful of pages to a hundreds of pages.  They can be distributed in a variety of ways including insertion into a newspaper, sent through the mail or handed out in-store.  Catalogs can be printed on light news-stock or a heavy gloss paper so the pricing will range widely depending on the size, total pages, type of paper and the binding method.

If you questions about which product to use and how to lay out the design, it is recommended that you contact a quality print shop like Conquest Graphics that can offer you some professional advice.   

Some printers specialize in just certain types of projects and others have the equipment in-house to accomplish everything from business cards to multipage catalogs.  Your pricing will usually be better if you work with a print house that has the capabilities to do the entire project at their plant (such as Conquest Graphics).  If a print shop needs to send out a certain portion of the job, it will cost more.  For example, a neighborhood company may be able to print the brochure but will likely have to get it cut and folded at another facility which will add to the pricing.

Your best bet is to call a good quality printer that has lots of experience.  Tell them what you are thinking of printing and get some pricing on the different options before you get started.  Remember what you are trying to accomplish and who you are trying to reach!  When in doubt, ask the experts. 
 
 
 
 

Business Catalog Design and Content Creation

by John
March 27, 2011 15:53

Catalogs fill every mailbox from the Atlantic to the Pacific and from Canada to Mexico.  US businesses have embraced catalogs for both B2C and B2B marketing as an important channel to market, and there is one simple reason for this – they generate billions of dollars in sales revenues every year.

Printing catalogs works!

There are three main factors involved in creating a good catalog:

  • Imagery and photography used
  • Product description and written message
  • Overall ease of use of catalog


Only use images and photographers of the highest quality you can afford.  Poor images and photo reproduction simply detract from the impact and will be rejected by potential consumers; you have to get this element right and that means using excellent resolution digital images if you are taking them yourself, and where possible the services of a professional to optimize setup and positioning.

A great set of pictures will sell your product, but second rate production will lose business – there is no halfway house with this.

Product descriptions should be meaningful and give enough information to let the consumer decide on purchase or not.  Catalogs are sell from pieces; while you may provide a helpline, you really want customers to be able to read the information and make their own mind up to buy there and then. Consider breaking up your catalog sections with articles on the general area being covered, e.g. for a computer wholesaler, a piece on endpoint security issues for the section on IT security.

The layout and overall design of a catalog will integrate with your ordering and processing system.  There should be an easy to use index and content section so the reader can quickly move to the section they are interested in.  When they have decided on the product and volume they want, they should be able to quickly order – ensure you offer multiple payment and ordering options and print these on every page of your catalog as a header or footer.


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