- We use thick, high-quality glossy paper
- Eco-friendly printing on recycled content paper using soy-based inks
- Bright aqueous coating resists fingerprints and smudging
- Multiple size and folding options
- Rush turnaround and direct mailing services are also available
Menu printing generally incorporates several different marketing
methods for restaurants. Menu printing is the best way for establishments to get
printed material in the hands of their patrons. Printed menus build repeat business
and impulse buying when items are offered for limited discounts. Many restaurants
will need to re-print their menus each time prices change. For restaurant menu printing,
any promotional material that can be delivered into the hands of customers is an
opportunity for building their business.
Menus can be Scientific
There is a scientific method to menu printing that places items and their prices
strategically for their dining demographic. A designer of printed menus
may put items with the best margins in locations on the layout where diners are
likely to look first. The order in which food items appear also has an effect on
which are purchased most frequently. Listing entries with low margins in the middle
of a list with higher margin items at the beginning and the end increases the odds
of patrons purchasing the higher margin entries.
There are a number of benefits that menu printing provides for
businesses who want to make the best use of their marketing budgets. Simply copying
those ideas that have proven successful for larger restaurants may be a useful tool
for small restaurants that lack the financial resources to develop their own campaigns.
The designs and formats used by the most successful restaurant chains have been
frequently copied. Whereas a large restaurant chain has the money to invest in focus
groups and menu testing, small establishments only need to look at what the big
boys are doing, and do the same thing. Printed menus are the one
investment that is most important for a small, independent restaurant that is just
getting started in business.
Take out Menus Should be Cheap Printing
Menu printing can be a big investment for a small restaurant, but can be extremely
valuable when done correctly. The functionality of a menu for take-out or casual
dining should balance the quality and appearance of the menu with portability and
cost-effectiveness. Affordability and durability should be at the top of the list
for menu printing that does not break the budget of the establishment. For menu
printing products that will be sent home with patrons, affordability trumps durability.
Printed menus kept at the restaurant must be long-lasting and durable to withstand
use and abuse from diners over long periods of time.
Consider Green Menu Printing
There has been a lot of buzz about green printing in the past few years. It seems
like everyone in the industry wants to get on the green printing and eco friendly
printing bandwagon. The sad thing is that a lot of online printing companies talk
a good talk about being green printers and environmentally friendly printing initiatives,
but don't really walk the walk. How can a business owner or business professional
tell the difference between an environmentally responsible online printing company,
and the ones that are just "green washing"?
Take a look at the websites of online printing services. Almost all of them mention
"going green" or "sustainable printing" practices. Very few of them will have information
about their green printer certification status. An online discount printing service
that is serious about green printing and environmental stewardship will be FSC-certified.
The FSC (Forest Stewardship Council) is an international organization that helps
ensure that paper and other wood products are sourced from well-managed forests,
and that the wood was not harvested from clear-cutting operations, or from rain
forests, or disturbed or took advantage of indigenous peoples who live in and around
the forested lands.
Visit Conquest Graphics, where online printing of menus is fast and easy!
Check out our
to ensure error-free printing.