Variable Data Printing (VDP) offers great advantages in engaging customers with communications that are more powerful. Variable data printing allows you to provide custom content. It can can be used with any of your printed materials, including postcards, business cards, and multi-page catalogs.
Through VDP, your personalized communications can be easily tracked with results automatically populated into your CRM list(s).
Mailing lists offer a wide variety of marketing opportunities. Lists can help you promote a community fund-raiser, create awareness of your business to those who recently moved into the area, recognize upcoming birthdays, and more.
You can use your current list to thank customers for their business, promote a new service, announce a grand opening, offer helpful tips, or to make special offers.
Your call to action is more powerful through personalization. Every postcard can be personalized to each recipient. Each coupon can be unique and identify the customer with an embedded bar code.
Scan the bar code from the coupon your customers redeem. This allows you to track the number and percentage of redeemed offers. Also, because the code is unique to the customer, you will know which customers respond to your promotions.
Through measurable results you will know which offers work and which don’t. You can stop wasting marketing dollars with offers that don’t provide the best returns, and you will be able to use more of what does work.