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Art File Prep and Document Setup

Get the results you envision - and do it yourself!
 

Although we offer services that will prepare your files for you, it's easy enough for you to do it yourself. The steps below walk you through the process. And you can contact us with any questions as you go. Please know that the first time doing this you will be asked to enter some information which we keep so that all future orders will be even faster.

Steps for Art File Prep:

1.  Create a PDF file that we will use to print from.
        We recommend using the latest Adobe® PDF Print Driver version.
        The latest version is available from Adobe® by clicking here.
2.  After creating the PDF file, click the "Upload File" button on our website.
        This button appears in relevant locations throughout the website
        It is always accessible in "Your Account."

How to create a PDF

There are several ways to create a PDF. However, not every means offers the same results. Adobe® PDFs have consistently proven to be the most dependable in providing files that assure quality and great print results. Adobe® offers PDF Creator, Acrobat Standard and Pro. Any of these will provide the type of file we prefer.

Why Adobe® PDFs 

Adobe neatly packages everything we need in one file. It eliminates the need to have all the fonts and image files (links) that are used in the original art file, allows for smaller file sizes which helps ensure fast and reliable file uploads, and the files can be made press-ready more accurately. 

Following a few simple steps can help ensure your files are usable and provide optimum results. Also, with proper art file prep your job can be completed on schedule without re-work and delay.

The following applications and file types, for both PC and Mac, can be used:

  • Adobe Acrobat PDF - all versions

  • Adobe InDesign - versions CS3 to Creative Cloud

  • Adobe Illustrator - versions CS3 to Creative Cloud

  • Adobe Photoshop - versions CS3 to Creative Cloud

  • QuarkXpress - versions 7 to 8

  • Microsoft Publisher*

  • Microsoft Word*

  • Microsoft PowerPoint*

  • Microsoft Excel*

  • Pages*

  • Numbers*

  • Keynote*

  • JPEG

  • TIFF

  • EPS

* These files must first be provided to us in a PDF file.

If you are using an application or file type not listed here, please contact us, as it may be possible for us to accept other formats. Please note that submitting your files in PDF format is the best way to ensure that your project will travel smoothly through our production system. Projects that are submitted as native application files (i.e. Adobe InDesign, etc.) and have not been properly converted to PDF format may be subject to additional processing charges, and may delay the completion of your project if they are incorrect.

If you have any questions about file formats or file preparation, please don't hesitate to call us at 1-800-707-9903, or email us at customerservice@ConquestGraphics.com.

And, if you need help in preparing your art, we offer graphic design services as well. A top-notch printed piece deserves to have the best graphic design, and that's what you get from our team of in-house design professionals. We can provide award-winning design services for any product that we print.

Your next print project should reflect positively on you and your company. Put your best foot forward with Conquest Graphics' Graphic Design team! Please contact us for more information.
 

Document Setup

Page Size

Please set your document page size equal to the finished trim size. Trim and crop marks are not required, as they are automatically specified by our prepress software based on your document pages size. Be sure to allow for 1/8” (.125”) bleeds on all sides of your document pages. Bleed is the extra portion of image that will be trimmed away from your piece to allow the image to continue off the edge. For pages without bleed, please maintain a ”safe area” of 1/8” (.125”) from the outside edges of the page, where there are no page elements, especially frames and borders. This prevents page elements from being trimmed off, and will also prevent the appearance of unevenness.

Back Up

Please make sure that your pages are all in the same orientation. Be sure to verify that your pages will back up as you intend by printing your file and aligning the top of all pages (use the top as defined in the file submitted) to ensure that your piece will back up as intended.

Folding

For a three-panel brochure, please adjust the panel size on the first folded panel so that it is 1/16” shorter than the other two panels, and will tuck neatly inside when folded flat. Check out the Templates section for more setup guidelines. We verify folds as a courtesy for customers that order our folding service only. If that service is not ordered, we cannot verify your folds because we will be unaware of the folding method.

Spreads

Our prepress software automatically positions pages on the press sheet in the correct order and configuration for printing and finishing, therefore, it is not necessary to create spreads in your layout program. In fact, it is preferable that you do not create spreads, especially reader’s spreads. Reader’s spreads show how bound and finished pages will appear to a reader, and have no relationship to printer’s spreads, which are based on how the finished piece is assembled when bound and finished.

Color Management

Please ensure that all images, logos, and layout elements are either specified as or converted to CMYK color model. For information about the CMYK color model, click here for a definition. Conquest Graphics is not liable for color shifts that may occur as a result of RGB to CMYK conversions. For information about the RGB color model, click here for a definition.

Also, please turn off all color management controls. Make sure there are no embedded ICC profiles in your files. Please see the documentation for your software to know how to do this, as it varies from package to package.

Overprints

Because our prepress system is configured to ignore overprint settings, please do not attempt to achieve a particular color in your file(s) by overprinting one color over another. This will frequently yield unexpected results. Instead, please use the appropriate transparency controls in your application program.

If you have questions about how to correctly configure color mixes and transparency settings, please contact us at customerservice@conquestgraphics.com, or call us at 1-800-707-9903.

Trapping

Make sure that any trapping controls in your creation software are turned off. Our prepress system automatically calculates trapping values where colors need to overlap, so it is not necessary to worry about trapping in your files.

Fonts

Please send us any fonts used in your project. If you are submitting PDF files, be sure that all fonts are embedded in the file. It is a good practice to avoid using the type styles in your application to make type bold or italic. It is always best to select the actual font style from the font list itself.

When using Illustrator or Freehand, convert all fonts to outline format.

Images

Please ensure that all images are converted to the CMYK color model, and are at least 300 dpi in resolution. Images may be scaled up by 20% before they lose quality. Conquest Graphics is not responsible for customer-supplied images that are low-resolution, flat, pixilated, oversaturated, or otherwise inappropriate for high-quality printed results.

Line art (non-photographic images) should be scanned at 1200 dpi for best results.

Line and Type Sizing

Do not specify a line weight of less than .25 points, nor specify "hairline" as your line weight, as that may be a device-dependent setting. Avoid reversing white type out of a dark background at any point size less than 9 points. Avoid using any type size less than 6 points anywhere in your project. Rules less than .5 points, and type less than 9 points should be specified in a solid color for best results.

Viewing on a Monitor

Computer monitors are RGB-based devices, while color printing is a CMYK-based process. Therefore, it is not possible to make critical color judgments for printing based on monitor viewing. However, please note that viewing a PDF proof on your computer is an industry-accepted method for approving correct size and layout, and for making non-critical qualitative decisions about color. Rest assured that Conquest Graphics uses the best equipment available, and utilizes industry-standard densitometry and colorimetric measurement techniques to ensure consistent, pleasing results.

Effect of Paper Coating on Color Reproduction

We offer coated paper as a standard paper option for all of our products except business cards, which have standard uncoated paper options as well. Coated papers are a superior printing medium, and provide better color quality and durability when compared to uncoated papers. Because of the tendency for uncoated papers to absorb printing ink, we cannot guarantee color match when printing on uncoated paper stocks.

When designing and setting up your files, please note that coated papers are usually a better choice for projects requiring heavy ink coverage. Please also note that we offer C1S (Coated 1 Side) papers for some products, and that the uncoated side of C1S papers are subject to the same issues as any uncoated paper. Also, C1S stocks tend to be more prone to paper curl than stocks that are coated on both sides. We are not responsible for paper curl that occurs when printing on C1S papers.

Please contact us at customerservice@conquestgraphics.com or call us at 1-800-707-9903 if you want your project to print on an uncoated paper, or if you have any questions about how your project design and paper choice work together.

Perfect Binding

Please contact us at customerservice@conquestgraphics.com, or call us at 1-800-707-9903 if you have a perfect bound project or have questions about perfect binding. We do not offer perfect binding as a standard binding option, but if you have a project that requires perfect binding, we can handle that for you. Your perfect bound project should be designed so that information that is close to the bound edge (spine) of the pages does not get lost during the spine grinding and gluing process. Please be sure to contact us in advance of submitting a perfect bound project so we can advise you on the best way to prepare your files. Please note that although perfect binding is a durable, high-quality binding method, we have no control over how perfect bound products are used or handled after they are delivered, and we are not responsible for page pull out, or cracking of perfect bound products.