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Rack Card Printing

Rack Card Printing Features

Rack Card Printing
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Cheap Rack Card Printing
  • Full color both sides or full color one side with black only or no printing on the other
  • Printed on 12pt Gloss C2S cover weight paper
  • Eco-friendly – paper is FSC-certified with recycled content and ink is soy-based
  • Includes bright aqueous coating for reduced fingerprints and better durability
  • Available in 4 x 9 finished size
  • Custom wrapping and banding available
  • This product can be shipped to multiple locations

Know your customer and win their business. The success of your rack card printing campaign depends on knowing your audience. Catering to your audience's desires and needs will allow you to design a killer rack card that grabs attention and gets results. Are you a hotel owner catering to traveling sales people, or the manager of a tourist attraction? Your design, offers, calls to action, and features/benefits must all resonate with your audience. Before you write copy or settle on a design, visit your distribution points so you can better understand your rack card printing competitors.

Analyze your competitors' samples and compare visuals, colors, headlines, promotions, discounts and other important features. Then design your rack cards to be even more compelling. You'll also want to pay close attention to the people at your distribution points. If you're targeting vacationing families, you might be better off placing your printed rack cards at tourist centers versus airports. Your rack cards only need a few things: images, calls to action, and brief descriptive text. You'll also need to include your address, phone number, website URL and a map to help customers find you.

It may help to include popular landmarks, especially if you're trying to attract overflow traffic from these locations: "Next to the new Piggly Wiggly”. Tell visitors what to expect. Your rack cards should be persuasive and compelling, and should tell your visitors about your benefits. Let's say you run an Elvis museum: Instead of simply including the line "See Elvis”, try saying, "Yes, Elvis is alive! Come meet him today!" Pick one main attraction for the front of your rack card and bullet point less important attractions on the back. If you have many attractions that target different audiences, you will be better off with two or three different rack cards for the best ROI. Keep your rack cards simple and to the point, but include enough information to help visitors decide that they would rather have their fingernails pulled out with pliers than to miss your attraction.

Include coupons or other promotional offers in your rack card printing. Coupons, discounts, and other promotions are a fantastic way to drive foot traffic and to measure your rack card printing response rate. You should always promote your special offers. You can also cross-promote with complementary--but not competing--businesses. A hotel might partner with a restaurant to offer couples a “Sleepin’ After Eatin’” package through creative cooperative rack card printing. Couples save money on food and alcohol, and then have a convenient place where they can be alone together, and the shared rack card printing cost doubles ROI for both businesses.

A successful rack card marketing strategy is simple when you know the best ways to attract visitors. Copy your competition to see what works, and then make your rack cards even better. Track ROI, run A/B tests, and tweak your rack card designs for the best bottom-line results. Eventually, you'll have a killer rack card printing campaign that delivers measurable and sustainable results every time!

Check out our Rack Card Templates to ensure error-free printing.

Related Rack Card Printing Products

Rack Cardd Printing Templates

Rack Card Printing Ratings

How to Order Rack Card Printing

  • Step 1: Select Your Product
    Click the green "Add To Secure Cart" button on the right of this page to add the product to the cart and be taken directly to the shopping cart page.
  • Step 2: Checkout
    Once you have all the items you want to buy in your cart, click the green "Begin Secure Checkout" button. You will be guided through filling out shipping and billing information. Then all you need to do is review the order and click the green "Place Order" button.
  • Step 3: Upload your files and Approve Your Proof
    Click the green "Job Upload" button and upload your files. You will receive an email indicating that your electronic proof is ready to download, usually within two hours of your successful upload. You can reject or approve your proof at this time. Once your proof is approved, we will put your project into production, and it will be delivered to you based on your selected turnaround and shipping options.

Rack Card Printing F.A.Q.

If your project specifications require a special feature or a size you don't see on our site, please contact sales@conquestgraphics.com for a custom quote.
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Conquest Graphics will be closed to celebrate the New Year with family and friends on Tuesday, January 1st. Please take this into consideration when placing upcoming orders. If you have specific questions, please contact our Customer Service department at (800) 707-9903 or e-mail customerservice@conquestgraphics.com. Happy New Year!
Conquest Graphics will be closed to celebrate the New Year with family and friends on Tuesday, January 1st. Please take this into consideration when placing upcoming orders. If you have specific questions, please contact our Customer Service department at (800) 707-9903 or e-mail customerservice@conquestgraphics.com. Happy New Year!