- Full color printing on both sides or full color one side with black only or no printing
on the other
- Multiple paper options: 70#, 80#, or 100# gloss text
- Eco-friendly – paper is FSC-certified with recycled content and ink is soy-based
- Includes bright aqueous coating for reduced fingerprints and better durability
- Multiple size and folding options
- Custom wrapping and banding available
- This product can be shipped to multiple locations
If you are considering using catalog printing to promote your products and services,
knowing what is involved in catalog printing will help you to be better prepared.
Without a plan, catalog printing can be so exhausting that you may never get started.
Follow the steps below to make your catalog printing project go
smoothly, and be a success!
Know your Audience
The important decisions can be more easily made when you understand your audience
and who your potential readers may be. You should already know whether you are going
to market products to other businesses or market to consumers. Choosing the style
involves first knowing your audience so that each design element can be tailored
to their needs and motivations. Next, be sure your company has a strong brand image,
and design your catalog to match your branding. Consumers should be able to glance
at your printed catalog, and know who you are, and what you are
It’s always a good idea to hire a graphic designer with experience in catalog design.
You should be sure to tell your designer who your audience is, and explain your
branding strategy so that the designer can produce catalog printing that will meet
your expectations. Consulting with a designer ahead of time will increase your chances
of having your catalog ready to deliver by the deadline. The entire process could
take several months when you consider how long it takes to do photography, design,
printing, and mailing.
Grouping similar products in groups of pages will allow for the most efficient
catalog printing layout. Also provide such product information as names
of items, pricing, numbers, and short persuasive descriptions. You may want to hire
a professional copywriter to help you with the descriptions. Leave the design to
the designer; don’t burden your designer with copywriting responsibilities. That
is a sure fire way to end up with an unsuccessful and unfulfilling catalog printing
Provide your designer with high-quality digital photographs of the products. Do
not try to cut costs by using group photos. Individual pictures sell items better.
Some things, such as clothing displayed by models, may look more appealing if photographed
in a detailed setting, like a park. When possible, though, remove distracting backgrounds
and replace with a soft drop shadow for the best catalog printing results.
Find a reputable online printing company since they can offer the highest quality
at the lowest possible costs. Make sure that they can print the type of catalog
printing that you need. Another consideration: when you are choosing a catalog
printing company, select one that can mail or ship directly from their
warehouse to addresses from a list you provide.
The key to a smooth catalog printing process is simply sitting down and developing/following
a plan. Being prepared will help you to avoid the major catalog printing pitfalls.
Check out our
to ensure error-free printing.