Buy Print Online, Call 1-800-707-9903 or Email

Glossary of Graphic Design Terms

Skip Navigation Links.
General FAQ
Collapse File Preparation GuideFile Preparation Guide
Supported File Formats
Document Set-Up
Collapse Printing TemplatesPrinting Templates
Bookmark Templates
Brochure Templates
Card Templates
Catalog Templates
Flyer Templates
Greeting Card Templates
Magazine Templates
Miscellaneous Templates
Newsletter Templates
Presentation Folder Templates
Poster Templates
Stationery Templates
Statement Stuffer Templates
Statement Insert Templates
Collapse Mailing Services FAQMailing Services FAQ
Postage Rates
Postal Tips
EDDM Information
Collapse Paper Selection InformationPaper Selection Information
Printing Paper Terminology
Best papers for my project
Other important paper characteristics
About recycled papers
Turnaround Time
File Upload
Glossary of Graphic Design Terms
Glossary of Printing Terms
How Offset Printing Works
About QR Codes
Collapse Marketing InformationMarketing Information
Consumer Behavior
Ink Under Your Nails
Marketing Supply Chain
RESPECT for Marketing
War in the Boardroom
Marketing Insights
Research on Print Media Effectiveness
Creating Brand Loyalty
Print that Works Harder
The Mesh
Direct Mail to Rise in 2011
Aligning Individual and Company Goals
The Mobility of Print
The ABCs of Mobile Marketing
Print Evolution
Role of Smartphones
The State of Custom Content Publishing
Business Lifecycles
Go Deep With Cross Media Marketing
Wary of a Self-Fulfilling Prophecy
Digital Marketing
Tips from a Master Marketer
Direct Mail Spend Continues Growth
The Model Business
Inducement to Innovate Q and A
Collapse Non-Profit Savings & GrantsNon-Profit Savings & Grants
List of Nonprofits
What is a Link?
1708 Gallery - 2014
1812 Productions - 2014
Ability School - 2014
Academy of Fine Arts - 2014
ACLAMO Family Centers - 2014
Acting For Young People - 2014
Adolescent Pregnancy Prevention Campaign of North Carolina - 2014
Affirmations - 2014
Africa Outreach - 2014
The Akshaya Patra Foundation USA - 2014
Alba Soccer Association Inc - 2014
Alice Aycock Poe Center for Health Education - 2014
Alliance Center for Independence - 2014
Americans Helping Americans - 2014
Amazement Square - 2014
The American Network of Community Options and Resources - 2014
American Warrior Fund Inc - 2014
Annie Malone Children & Family Service Center - 2014
Ansley Park Conservancy, Inc - 2014
APDA Richmond Metro Chapter - 2014
Appalachian Trail Museum Society - 2014
The Arc Middlesex County - 2014
Art Access - 2014
Asheville Buncombe Community Relations Council - 2014
Athens Community Council on Aging - 2014
Atherton Police Department - 2014
Atlanta Pet Partners, Inc - 2014
The Austin Harmony Project - 2014
Avante Life Ministries - 2014
Baby's Bounty MC Inc - 2014
Baptist Theological Seminary - 2014
Barnstone Art for Kids - 2014
Barrett Foundation, Inc - 2014
Bastrop Community Senior Center - 2014
Bearded Collie Foundation for Health (BeaCon for Health) - 2014
Beyond Stage 4 - 2014
Birth Matters Virginia - 2014
The Black Academy of Arts and Letters - 2014
B.O.K. Ranch - 2014
Bon Air Artists Association - 2014
Boston Jewish Music Festival - 2014
Bread and Water for Africa - 2014
Bread of Life Fellowship, Inc - 2014
Brethren Woods Camp and Retreat - 2014
Brown Grand Opera House Inc - 2014
Brunswick Downtown Association - 2014
Burning Coal Theatre Company - 2014
The Bundy Museum of History and Art - 2014
Calvary Community Medical Clinic, Inc - 2014
Camp Alkulana of the Richmond Baptist Association - 2014
Camp Lutherlyn - 2014
Camp Orchard Hill - 2014
Cancer Connection - 2014
Care Net Pregnancy Resource Center - 2014
Care4Kids, Inc - 2014
CARITAS - 2014
Carmelite Carefree Village - 2014
Cat Depot - 2014
Catman2 Inc - 2014
The Cat Network Inc - 2014
Center for Economic Options - 2014
C.G. Jung Society of Atlanta - 2014
Chabad of Northern Monmouth County - 2014
Challenge Discovery Projects - 2014
Challenging Young Minds - 2014
CHAMPS Charter High School for the Arts - 2014
Charitable Adult Rides & Services (CARS) - 2014
Charity and Love, Inc - 2014
Charlotte Bilingual Preschool - 2014
Chastain Park Conservancy - 2014
Chesapeake Roller Derby - 2014
Cheyenne Little Theatre Players - 2014
Chico Theater Company Inc - 2014
Choices in Childbirth - 2014
Christian Fellowship Home - 2014
Christian Relief Services - 2014
Christy's Courage Foundation - 2014
CincySmiles Foundation - 2014
Clarita's House Outreach Ministry, Inc - 2014
Class Acts Arts - 2014
Colombianitos - 2014
Common Knowledge Scholarship Foundation - 2014
Communities In Schools of Richmond - 2014
Community Council of Metropolitan Atlanta, Inc - 2014
Community Pregnancy Center of Lake Norman - 2014
Comprehensive Addiction Programs, Inc. - 2014
Computer Mentors Group - 2014
Consumer Advocates for RCFE Reform - 2014
Cooperative Christian Ministry - 2014
Covenant Counseling - 2014
Craven Smart Start - 2014
Crispus Attucks Development Corporation - 2014
Cross Bar X Youth Ranch - 2014
Croswell Opera House and Fine Arts Association - 2014
CT Voices for Children - 2014
CUMAC - 2014
Danbury Youth Services - 2014
Daybreak of Depaul USA - 2014
Discovery Gateway Children's Museum - 2014
Dove Recovery House for Women - 2014
dreamMakerS, Inc - 2014
Durham Crisis Response Center - 2014
Durham Economic Resource Center (DERC) - 2014
Eastside CDC/LEAP - 2014
EcoHealth Alliance - 2014
Edmonds Senior Center - 2014
Edventure More - 2014
ElderServe, Inc - 2014
Emmaus Community of Pittsburgh - 2014
Energy Conservation Associates, Inc - 2014
Fairy Godmother Project, Richmond Chapter - 2014
Famicos Foundation - 2014
Family Promise of Gwinnett County, Inc - 2014
FAMM Foundation - 2014
Fancy Cats Rescue Team - 2014
Food Not Bombs Free Skool - 2014
The Flowertown Players, Inc - 2014
Fredericksburg Area Museum & Cultural Center - 2014
FRIDA, Inc - 2014
Friends 4 Recovery Whole Health Center - 2014
Friends After Diagnosis, Inc - 2014
Friends of Bristol Valley Playhouse Foundation, Inc - 2014
Friends of the Fort Worth Herd - 2014
Friends of Shockoe Hill Cemetery 2014
Friends of Van Cortlandt Park - 2014
Frontier Labourers for Christ - 2014
Fullerton Bears - 2014
General Council of the Assemblies of God, HealthCare Ministries - 2014
Georgetown Palace Theatre - 2014
Giant Steps Therapeutic Equestrian Center - 2014
Girls on the Run Puget Sound - 2014
GIST Cancer Research Fund - 2014
Glynn Art Association - 2014
Gospel Network International Ministries - 2014
Grand Prairie Wellness Center - 2014
Greyston Foundation - 2014
Globe Aware - 2014
Gloucester Arts on Main - 2014
G.W. Buck Boys and Girls Club - 2014
HealthSTAT - 2014
Healthy Babies Project, Inc - 2014
Heart Havens - 2014
Helping Haitian Angels - 2014
Hispanic Counseling Center - 2014
Hero Dogs, Inc - 2014
Highline Area Foodbank - 2014
Historic Gordonsville Inc - 2014
Historic Richmond - 2014
Historical Society of Upper St. Clair - 2014
Historic Union Cemetery - 2014
Homework Central - 2014
The Hope Alliance - 2014
Hopewell Elementary School PTO Science Fair - 2014
Hospice of the Panhandle - 2014
Hudson Valley SPCA - 2014
Humane Society of Jackson County - 2014
Huntington's Disease Youth Organization - 2014
Indianapolis Algebra Project, Inc - 2014
Indian Hills Camp - 2014
Industrial ISD Education Foundation - 2014
I Have a Dream of Atlanta, A.D. Williams Chapter - 2014
Inova Partnership for Healthier Kids - 2014
The In Series - 2014
Institute For Positive Living - 2014
ISKCON of Baltimore New Kulina Gram, Inc - 2014
Jazz Institute of Chicago - 2014
The Ivey - 2014
Jesus Focus Ministry - 2014
Jewish Family Service Agency - 2014
Joshua Tree Foundation for the Betterment of Musicianship and Appreciation - 2014
Juvenile Services Program, Inc - 2014
Kalmat Foundation Inc - 2014
KLM Scholarship Foundation - 2014
Lake Lundgren Bible Camp - 2014
Leadership Winston-Salem - 2014
Lead4Life, Inc - 2014
Latin Ballet of Virginia - 2014
Lauren's House 4 Positive Change Inc - 2014
Life Adventure Center - 2014
The Leukemia & Lymphoma Society - 2014
Life Concepts d/b/a Quest, Inc - 2014
LINC - 2014
Long Beach Community Players, Inc - 2014
Long Island Coalition for the Homeless - 2014
Long Island Head Start - 2014
Lotus Survival Foundation - 2014
Louisiana Homa Inc - 2014
Lupus Alliance of LIQ - 2014
Lyme Research Alliance - 2014
Maine Education Services - 2014
The Maisha Project - 2014
Make-A-Wish Central And South Texas - 2014
Marshall Legacy Institute - 2014
Meals On Wheels Delaware - 2014
Melanoma Foundation of New England - 2014
Mental Health America of Northern Kentucky and Southwest Ohio - 2014
Mental Health Association of Nassau County - 2014
Michigan Lupus Foundation - 2014
Michigan Shakespeare Festival - 2014
Midland Community Theatre - 2014
Montclair Art Museum - 2014
Montessori Center Room - 2014
Montessori Schools of Snohomish County - 2014
Montgomery Community Media - 2014
Marion Art Center - 2014
NAMI Fresno - 2014
Nashville CARES - 2014
National Association of Elementary School Prinicpals Foundation - 2014
National Orphan Train Complex - 2014
National Stuttering Association - 2014
National Tongan-American Society - 2014
Nazareth Children's Home, Inc - 2014
Neighborhood Good Samaritan Center (NGSC) - 2014
NENY Safety & Health Council Inc - 2014
New Venture Theatre - 2014
Nicholas Newlin Foundation/Newlin Grist Mill - 2014
Noise Free America - 2014
The No Name Needed Foundation - 2014
NORML Foundation - 2014
North Carolina Association of Educators - 2014
North Carolina Bluegrass Association - 2014
North Carolina FIRST Robotics - 2014
Northwest Leadership Foundation - 2014
Note in the Pocket - 2014
Ohio Parks and Recreation Association - 2014
Old Mission San Luis Rey - 2014
Oregon Supported Living Program - 2014
Our Mothers Home of Southwest FL Inc - 2014
Out of the Darkness Community Walk (Richmond, VA) - 2014
The Paddock Foundation - 2014
Painted Bride Art Center - 2014
Palmetto Housing and Assistance Coalition - 2014
Paradise Valley Mothers of Multiples - 2014
Parham Bears Youth Football & Cheering Association - 2014
Park Springs Christian Camp - 2014
Partners In Learning Child Development and Family Resource Center - 2014
Paws 4 Autism - 2014
People Helping People - 2014
Philippines Humanitarian - 2014
Phoenix Computers - 2014
Pine Knob Theatre, Inc - 2014
Plainview Nursery School - 2014
Pleasant Prairie Baptist Church - 2014
Pledge 5 Foundation - 2014
POBLO International Ministries - 2014
Power House International Ministries - 2014
Prevention First - 2014
The Princess Lee Foundation for Abused and Neglected Children - 2014
Project Yoga Richmond - 2014
Psychiatric Foundation of NC - 2014
Rainbow Village, Inc - 2014
Raven Theatre Company - 2014
The Rape, Child and Family Abuse Crisis Council of Salisbury-Rowan, Inc - 2014
Reaching Maximum Independence, Inc - 2014
Rebuild HiTor Animal Shelter - 2014
Rebuilding Together Philadelphia - 2014
Reggie McKenzie Foundation - 2014
Retreat Inc - 2014
Richmond Animal League - 2014
Richmond Justice Initiative - 2014
Richmond's First Baptist Church - 2014
Road Less Traveled Productions - 2014
Rock Mountain Bible Camp - 2014
Rookies Reward - 2014
Running Strong for American Indian Youth - 2014
Rx Partnership - 2014
SADS Foundation - 2014
The Salvation Army of Lee, Hendry, and Glades Counties - 2014
Sav-A-Life Pregnancy Test Center - 2014
San Francisco Achievers - 2014
Thomas And Sandra Usher Youth Camp, AKA Summer's Best Two Weeks Citikidz - 2014
Section on Women's Health APTA - 2014
The Sergei Foundation - 2014
Services for Older Citizens - 2014
Theatre in the Park Inc - 2014
Shakespeare on the Sound - 2014
Shropshire Music Foundation - 2014
Sickle Cell Foundation of Georgia, Inc - 2014
Simeone Foundation Automotive Museum - 2014
SonRise Equestrian Foundation - 2014
S.O.S. Pets, Inc - 2014
South Carolina Lutheran Retreat Centers - 2014
Special Spaces SWPA - 2014
St. Ann Catholic Church - 2014
STARS Computing Corporation - 2014
St. Catherine's Center for Children - 2014
St. HOPE Public Schools - 2014
Streamside Camp - 2014
Studio Two Three - 2014
Supporting Heroes Inc - 2014
Talbert House - 2014
Tanks Cat Rescue - 2014
Taylor Reading Corps - 2014
Team Management 2000 Inc Family Services - 2014
Teatro Dallas - 2014
Theatre Tuscaloosa - 2014
Tri-City Tigers AAU - 2014
Trinity Community Coalition Outreach, Inc - 2014
Thunder Bay Theatre - 2014
Tubatulabals of Kern Valley - 2014
Unified Healing Veterans - 2014
USARA - 2014
Utah Asian Festival - 2014
VCU Parkinson's and Movement Disorders Center - 2014
Vinelanders Community Land Trust - 2014
Vineyard Christian Fellowship - 2014
Virginia Blood Services - 2014
Virginia Breast Cancer Foundation - 2014
Virginia Sheriffs' Institute - 2014
Virginia Supportive Housing - 2014
Visiting Neighbors - 2014
Virginia Sexual and Domestic Violence Action Alliance - 2014
West Side Neighborhood Housing Services - 2014
West Texas Parkinsonism Society - 2014
Wilmington Area Rebuilding Ministry - 2014
Wilmington Interfaith Hospitality Network - 2014
Wolf Creek Indian Village and Museum - 2014
Women In Jazz South Florida Inc - 2014
Women Who Care Ministries - 2014
Woodcrest Retreat - 2014
World Music/CRASHarts - 2014
Wyoming Youth Services - 2014
X-Seeds, Inc - 2014
Youth Matter Inc - 2014
Youth Volunteer Corps - 2014
YWCA of Richmond - 2014
Collapse Intern ProgramIntern Program
Spirit of Enterprise - Austin Redden
Spirit of Enterprise - John Millacci
Spirit of Enterprise - Brian Buxton
Spirit of Enterprise - Stephen Savage
Collapse 2013 Non-Profit Pages2013 Non-Profit Pages
Academy of Fine Arts
ACLAMO Family Centers
Acting For Young People
The Akshaya Patra Foundation USA
Alba Soccer Association Inc.
Alice Aycock Poe Center for Health Education
Alliance Center for Independence
Americans Helping Americans
The American Network of Community Options and Resources
American Warrior Fund Inc.
Annie Malone Children & Family Service Center
Ansley Park Conservancy, Inc.
APDA Richmond Metro Chapter
Appalachian Trail Museum Society
The Arc Middlesex County
Art Access
Asheville Buncombe Community Relations Council
Atherton Police Department
Atlanta Pet Partners, Inc.
The Austin Harmony Project
Avante Life Ministries
Baptist Theological Seminary
Barnstone Art for Kids
Barrett Foundation, Inc.
Bearded Collie Foundation for Health (BeaCon for Health)
Beyond Stage 4
Birth Matters Virginia
B.O.K. Ranch
Boston Jewish Music Festival
Bread and Water for Africa
Bread of Life Fellowship, Inc
Brown Grand Opera House Inc.
Brunswick Downtown Association
The Bundy Museum of History and Art
Calvary Community Medical Clinic, Inc
Camp Alkulana of the Richmond Baptist Association
Camp Lutherlyn
Care Net Pregnancy Resource Center
Care4Kids, Inc.
Carmelite Carefree Village
Catman2 Inc.
Center for Economic Options
C.G. Jung Society of Atlanta
Chabad of Northern Monmouth County
Challenging Young Minds
CHAMPS Charter High School for the Arts
Charity and Love, Inc.
Charlotte Bilingual Preschool
Chastain Park Conservancy
Chesapeake Roller Derby
Cheyenne Little Theatre Players
Chico Theater Company, Inc
Choices in Childbirth
Christian Fellowship Home
Christian Relief Services
CincySmiles Foundation
Common Knowledge Scholarship Foundation
Communities In Schools of Richmond
Community Council of Metropolitan Atlanta, Inc.
Comprehensive Addiction Programs, Inc.
Computer Mentors Group
Consumer Advocates for RCFE Reform
Cooperative Christian Ministry
Covenant Counseling
Craven Smart Start
Crispus Attucks Development Corporation
Croswell Opera House and Fine Arts Association
CT Voices for Children
Danbury Youth Services
Durham Crisis Response Center
Durham Economic Resource Center (DERC)
Eastside CDC-LEAP
Edmonds Senior Center
Edventure More
ElderServe, Inc.
Emmaus Community of Pittsburgh
Energy Conservation Associates, Inc.
Fairy Godmother Project - Richmond Chapter
Famicos Foundation
Family Promise of Gwinnett County, Inc.
FAMM Foundation
Fancy Cats Rescue Team
Friends 4 Recovery Whole Health Center
Friends After Diagnosis, Inc.
Friends of Bristol Valley Playhouse Foundation, Inc.
Friends of Van Cortlandt Park
Frontier Labourers for Christ
Fullerton Bears
Georgetown Palace Theatre
Girls on the Run Puget Sound
GIST Cancer Research Fund
Glynn Art Association
Greyston Foundation
G.W. Buck Boys and Girls Club
Healthy Babies Project, Inc.
Helping Haitian Angels
Highline Area Foodbank
Hispanic Counseling Center
Historical Society of Upper St. Clair
Homework Central
The Hope Alliance
Hudson Valley SPCA
Humane Society of Jackson County
Indianapolis Algebra Project, Inc
Industrial ISD Education Foundation
I Have a Dream of Atlanta, A.D. Williams Chapter
Institute For Positive Living
The Ivey
Jesus Focus Ministry
Juvenile Services Program, Inc.
Leadership Winston-Salem
The Leukemia & Lymphoma Society
Long Island Coalition for the Homeless
Long Island Head Start
Lotus Survival Foundation
Louisiana Homa Inc
Lupus Alliance of LIQ
Lyme Research Alliance
Make-A-Wish Central And South Texas
Meals On Wheels Delaware
Melanoma Foundation of New England
Mental Health America of Northern Kentucky and Southwest Ohio
Mental Health Association of Nassau County
Michigan Lupus Foundation
Midland Community Theatre
Montclair Art Museum
Montessori Center Room
Montessori Schools of Snohomish County
Montgomery Community Media
NAMI Fresno
Nashville CARES
National Orphan Train Complex
National Stuttering Association
Nazareth Children's Home, Inc.
Neighborhood Good Samaritan Center (NGSC)
NENYSafety & Health Council Inc.
New Venture Theatre
Nicholas Newlin Foundation/Newlin Grist Mill
Noise Free America
NORML Foundation
North Carolina Association of Educators
North Carolina Bluegrass Association
North Carolina FIRST Robotics
Northwest Leadership Foundation
Note in the Pocket
Ohio Parks and Recreation Association
Oregon Supported Living Program
Our Mothers Home of Southwest FL Inc.
Out of the Darkness Community Walk (Richmond, Va.)
Painted Bride Art Center
Paradise Valley Mothers of Multiples
Park Springs Christian Camp
Paws 4 Autism
People Helping People
Philippines Humanitarian
Pleasant Prairie Baptist Church
Prevention First
The Princess Lee Foundation for Abused and Neglected Children
Psychiatric Foundation of NC
Reaching Maximum Independence, Inc.
Retreat Inc
Richmond Justice Initiative
Richmond's First Baptist Church
Rock Mountain Bible Camp
Rookies Reward
Running Strong for American Indian Youth
SADS Foundation
The Salvation Army of Lee, Hendry and Glades Counties
Sav-A-Life Pregnancy Test Center
Section on Women's Health - APTA
The Sergei Foundation
Shakespeare on the Sound
Shropshire Music Foundation
Simeone Foundation Automotive Museum
South Carolina Lutheran Retreat Centers
S.O.S. Pets, Inc
Special Spaces SWPA
STARS Computing Corp.
St. Catherine's Center for Children
St. HOPE Public Schools SHPS
Streamside Camp
Supporting Heroes Inc.
Talbert House
Theatre Tuscaloosa
Tri-City Tigers AAU
Tubatulabals of Kern Valley
Unified Healing Veterans
Utah Asian Festival
VCU Parkinson's and Movement Disorders Center
Vinelanders Community Land Trust
Vineyard Christian Fellowship
Virginia Breast Cancer Foundation
Virginia Sheriffs' Institute
Visiting Neighbors
West Side Neighborhood Housing Services
West Texas Parkinsonism Society
Wilmington Area Rebuilding Ministry
Wilmington Interfaith Hospitality Network
Women In Jazz South Florida Inc.
Woodcrest Retreat
Wyoming Youth Services
X-Seeds, Inc.
Youth Matter, Inc.
YWCA of Richmond
Rocky's 2015 Calendar

Authors Alterations. The term refers to changes (not corrections) made by a client during the production process. AA's are normally charged to a client as billable time.

Absolute Colorimetric

Absolute Colorimetric is a rendering intent that leaves colors that fall inside the destination gamut unchanged. It does not expand or compress the whole gamut. Each color is transformed into itself, if it exists in the destination gamut. Otherwise, it is transformed to the closest color at the gamut boundary. In short, out of gamut colors get clipped.


The capacity of paper to accept liquids like inks.

Acid-free paper

Paper which has had the acid removed from the pulp during production so that it has a neutral 7.0 pH.

Acquire Module

Software (created by a scanner manufacturer), that expands the capabilities of the Adobe Photoshop program.


Application software developed by Adobe to create PDF files. Acrobat Reader is used to read the PDF files.

Actual weight

The true weight of a given volume of paper used to determine price.

Additive Color

The additive primary colors are red, blue and green. These three additive colors represent the three main components of white light in the additive color model. Black is produced by the absence of the primary colors. In theory, any color can be created by mixing these three colors.


Additives are ingredients of paper such as clay fillers, sizing, dyes and other chemicals.

Adobe InDesign

An industry-standard page layout program from Adobe Systems.


When the curves and other lines in a graphic become jagged as a result of the resolution of the file being too low. The graphic is then referred to as "aliased".


The align command is used to adjust the position of objects or text in relation to each other. The various ways objects or text can be aligned are typically left, right, center, top and bottom.

Alkaline Paper

The preferred choice for books, maps and documents, alkaline paper is usually used where aging resistance is required.


A fourth color component in the RGB color model that represents opacity. By changing Alpha values, images can be rendered completely transparent to completely opaque.

Alpha channel

Alpha channels are used to create and store masks. Masks enable you to isolate or protect parts of an image you want to apply changes to, be it color changes, filters, opacity to a certain area on an image, etc.


An attribute specified in the image tag (HTML). The alt attribute is used to specify the text that must be displayed while an image on a web site loads. The alt attribute also adds functionality where the user's browser does not display images or where images have been turned off.

Ambient Light

Also known as "available light" or "existing light". It's the surrounding light within an environment.

Anchor Point

Anchor points allows the user to manipulate paths to change its shape. It (anchor points) appears along a path at every curve of a path and at the beginning and end of a path. Anchor points do not print out.

Animated GIF

A very basic animated image, used primarily in web design. Animated GIFs consist of a set of GIF images placed in sequence.


A series of static images pieced together in a timed sequence to give the appearance of continuous movement.


Softening of the jagged edges in images that have become aliased.

Aqueous Coating

Aqueous Coating is a water-based coating applied after printing. It helps the underlying ink from rubbing off. Such a coating can give a gloss, dull, or matte finish. It can be applied while the paper is still on press, or after it's off press.

Archival Paper

Archival paper is typically acid-free and has a quality lifetime of about 100 years or longer. This paper is used to keep critical records for many years.

Archiving Data

To archive data means to store pieces of information for long periods of time.

Art Director

The person responsible for managing the creative and production process for a given project as well as the people working on the project.

Auto Trace

A function in graphic design software that automatically traces images. Paths are created along the edges of a scanned sketch. The paths are then cleaned up and the scanned file is discarded. Now you have an outlined sketch of the image you scanned.

Backing-up data

The act of safeguarding your work against equipment malfunction. Data can be backed-up (copied) on various storage mediums like external drives, storage tapes, and compact disks.


Banners are graphic images created to be placed as advertisements for products on websites.


Bevel is a function in graphic design software that, when applied to an image, gives the image the appearance of being raised out of the surface. A common example is buttons on websites. The appearance of the bevel is created by the application of lighter and darker colors to the image.


The Bezier (or Pen) tool draws curved line segments that can be reshaped by changing its anchor points and/or direction lines.


Bitmap images are resolution dependent, unlike vector graphics which are resolution independent. A bitmap does not need to contain a bit of color-coded information for each pixel on every row. It only needs to contain information indicating a new color as the display scans along a row. This means that an image with much solid color will tend to require a small bitmap.


When an image or printed color extends beyond the trimmed edge of a page, it is called a "bleed". Bleed ensures that the printed image extends to the edges of the paper. The paper is usually trimmed to the desired size after printing.


The relative lightness or darkness of an image, the intensity of a light source, or color luminance.


A tool used (in Adobe Photoshop) to darken an area of an image.

Canvas size

The full area of an image.

Cartoon logo

Typically a logo where a cartoon character - like a dog, robot etc. - is developed as a mascot. The mascot character is then combined with a rendering of the company name and slogan to create a cartoon logo. Cartoon logos can also be made up of nothing but text, presented in a "cartoonish" way.

Cast shadow

Similar to a drop shadow but with added perspective to create the illusion of a third dimension.

Clipping path

A function that allows a shape to mask part of an image. The masked part of the image can be edited but won't let you work past the borders of the clipping path.

Cloning pixels

A function in image editing software such as Photoshop that can copy a part of the image and place it elsewhere. It can be used to remove blemishes on a models skin, text on a scanned image etc.


CMYK stands for Cyan, Magenta, Yellow and Black, the four subtractive primary colors in the process color model.

Color cast

A color cast changes the hue of a selected part (or the whole) of an image while keeping the saturation and brightness intact.

Color correction

Correction to a color cast created by the scanner on the scanned image. The preview image on the computer display is adjusted. Color correction is usually done in CMYK.

Color map (color palette)

A display of all the colors available in a computer program.

Color model

A system used to describe and reproduce color.

Color palette

A set of colors that make up an image, animation, or electronic document. It is also the set of colors available to be applied to images.

Color space

Color space is a particular way to describe color. Examples of color spaces include:RGB, CMYK, HSB, CIE LAB.

Colorcurve system

The colorcurve system addresses the tendency of some colors to appear different on a variety of surfaces, materials and in different lighting conditions. The system is based on light reflectance curves and not on colorant formulations.


If something is colorfast the color won't run when it gets wet and it won't fade in sun/bright light.

Comp (comprehensive)

Comp's are created to see what a prospective design project will look like. Paramenters such as layout of the image, use of color, the size and the paper that will be used. It is also sometimes called a dummy.

Composite image

A composite image is a graphic image (or photograph), made up of a combination of images.

Compound path

Illustration software enables users to create compound paths from two or more paths. A compound path is an image with a see-through hole in the middle. An example of a compound path is the shape of the letter "A". If you put an "A" or any image with a compound path onto a colored background, the background color shows through.

Construction logos

Logos created specifically for construction companies.

Continuous tone

Black and white photographs and photographic images often contain gradient tones from black to white which are called continuous tones.


The difference between light and dark areas in an image. Also describes the dynamic range of an image. The wider the tonal range is in an image, the lower the contrast will be.

Control handle

The handle that extends from an anchor point that is used to create curved shapes in a path. Stretching the control handle will change the depth of the curve.


A tool that enables the user to trim away the edges or part of an image.


The higher the density of an image, the greater the opacity. The lower the density, the more transparent the image is.


The mixing of adjacent pixels to simulate additional colors to fill the gaps between two colors. For instance, if you want to display a full color graphic on a 256-color monitor, the computer will simulate the colors he cannot display. If there is a part in an image that displays incorrectly because a red and a yellow pixel are lying next to each other, creating a definite line from a distance, dithering would put an orange pixel in between to smooth out the line and the colors.

Device-dependant color space

A color space where the same color will display differently on different devices. Scanner RGB and display RGB, for example, will display the same RGB color value differently.


To lighten a part or the whole of an image.

DPI (dots per inch)

DPI is the number of dots (or pixels - PPI) that fit horizontally and vertically into a one-inch measure. The more dots per inch, the more detail is captured and the sharper the image will appear.

Drop shadow

Similar to a cast shadow but without added perspective to create the illusion of a third dimension.


A dummy counts as an example of a piece of design work (brochure, ad, book cover etc.) that needs to be approved by the client. Once the client approves the dummy, the final design is completed and printed.


Duotones are made by printing an image with two colors, usually black and a second color. The resulting image has more depth than it would have had with only a monotone color (generally black ink on white paper).


Using an embossing effect on an image gives it a three dimensional (3-D) quality. The 3-D effect is created with highlights and shadows on the edges of the image.


Exporting allows the user to save a file in another format or to be opened in other programs.


A graphic software tool used to make the edges of an image appear blurry.


A graphic software tool used to fill selected parts of images or their backgrounds with a color.


A filter is applied to images to create special effects or to achieve a look that would be too difficult to create manually.


Vector graphic animation software from Adobe that creates browser-independent graphics (graphics that look the same across all browsers). An advantage of Flash animation is that its download times are relatively fast.


A color matching system used for specifying process color.


A font is a complete set of characters in a particular typestyle and typically consists of a full letter set, number set, and all other special characters you get by pressing the shift, control or option keys. Examples of fonts include "Arial", "Courier New", etc.

Foreground color

Color applied to objects in the foreground of the layout.

Format text

Format text is a function available in most page layout programs, allowing the user to change fonts and point sizes of all copy elements.

Four-color process

The printing process that reproduces colors by combining, cyan, magenta, yellow, and black. The printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or just close to each other, depending on the color and tonal values wanted.

Freehand drawing tool

A tool found in illustration software allowing the user to draw freeform shapes as if with a pen.


An adjustment that makes the tonal distribution lighter or darker. Gamma adjustments are made to monitors, scanners, or during an image editing process.


Gamut is the range of available color on a device. Each device has its own gamut capabilities. If a color is out of that particular devices range, it is shown inaccurately on the display or cannot be printed accurately. We then say that color is "out of gamut".

Gamut transformation

A function of Color Management Systems that converts out of gamut colors to colors within the gamut of the targeted device.

Get picture command

A command in Quark Xpress that imports a file into a picture frame.

Get text command

A command in Quark Xpress that imports a text file into a text frame.

GIF (Graphics Interchange Format)

GIF images display up to 256 colors. GIF images generally have very small file sizes and are the most widely used graphic format on the web. The low quality resulting from compression makes them unsuitable for professional-quality printing.


A function in graphic arts software that allows the user to fill an object/image with a smooth transition of colors, for example a dark blue, gradually becoming lighter or red, gradually becoming orange, then yellow. Also called a Blend.

Graphic background

In web page design, some pages are designed with a graphic background on the web page and the text on top of the graphic. In some cases the graphic background can make the text difficult to read.

Graphic design

Visual representation of an idea or concept. The term is used as a collective name for all activities relating to visual design, including web design, logo design etc.


Grayscale images contain black, white, no color, and up to 256 shades of gray.


Hexadecimal describes a numbering system containing 16 sequential numbers as base units.

High-resolution image

A pixel-dense image with a high level of sharpness and clarity. High- resolution images are generally suitable for professional quality printing.


A color space described by varying values of hue, lightness, and saturation.


A color space described by varying values of hue, saturation, and brightness.


Hue is the actual color of an object. Hue is measured as a pure color (on the color wheel) in degrees, for example degrees and variations of blue which define a green-blue or sea-blue up to a purple-blue.

Image assembly

The process of creating a hybrid image constructed from parts of other images.

Image map

An image map is a single graphic image on a website that contains multiple clickable hyperlinks.


To reverse the tonal values or colors of an image. On an inverted image, black becomes white, blue becomes orange, etc.

JPEG (Joint Photographic Electronic Group)

A common compression method that reduces a file's storage size by discarding non-critical picture detail. Excessive JPEG compression can cause poor image quality.


Adjusting the lateral or horizontal space between letters.


A function of graphic arts software that allows the user to assemble, organize, and re-edit their artwork.


The vertical spacing (measured in points) between lines of text.

Letter spacing

See kerning.


The lightness or brightness of a color.

Line weight

Line weight is a term referring to the thickness of a printing line. Sometimes shapes are drawn with a line weight of zero and then the fill color is used to define the shape.


Are unique visual business identifiers. A logo is an image that acts like a business signature, identifying the company and differentiating it from the competition. Although not a requirement, many logos illustrate the nature of the business and/or the nature of its products/services.


Refers to a form of data compression where the detail is retained and no data is lost after file downsizing. Lossless compression methods are commonly used with TIFF and GIF formats.


A form of data compression where detail is removed as the file size are reduced. A common lossy compression method is JPEG.

Low-resolution image

A low-resolution image is a low-detail image file that lacks sufficient detail for professional quality printing. Low-resolution images are frequently employed in website designs.


The brightness of an area that is determined by the amount of light it reflects or emits.

LZW (Lemple-Zif-Welch)

A useful lossless compression technique that compress images that contain large areas of single color, for example screenshots. This technique is supported by TIFF, GIF, and PDF file formats.

Magic wand tool

A tool in graphic software that allows the user to select parts of an image, for example areas with the same color.


Guidelines in page layout software to show the user the body copy areas. It also allows the user to specify the body copy dimensions. Margins/guidelines do not print.


See clipping path.

Master page

A feature found in page layout software that allows the user to create a repeatable page layout. Elements like page numbers are created once on a master page. This allows the user to avoid adding the numbers to successive pages manually.

Medical logos

Logos created specifically for use within the medical industry. The term is used to refer to hospital logos, clinic logos, and healthcare logos in general.

Monitor RGB

The working space that reflects the current color profile of a monitor.


A web graphics special effect that initiates some other action, such as a color change, or a pop-up window when you place your cursor over it. Also called a Rollover.


Multimedia is a form of communication that combines text, still or moving images, sound, etc.

Neon glow

A visual effect in graphic arts software that gives a graphic image the appearance of neon lighting.


Noise is a term used to describe pixels that contain random colors.

Non-printing guides

Non-printing guides are alignment tools such as rulers or margin guides found within graphic arts programs.

Non-reproducible colors

Non-reproducible colors are colors within an image that fall outside of the gamut of some given device.


Objects are discrete components of a larger or more complex image. In graphic design, images can be created by grouping objects together.


The density or tonal value of a color. The opacity of an image or object can range from transparent (0% opacity) to opaque (100% opacity).


The outline is the outermost edge of text or a graphic.

Page layout

Examples of a page layout are the pages in magazines or brochures. Page layouts are created by placing objects (text, images, pictures, etc.) on a page. The whole design of a single page in a magazine is a page layout.

Page size

A setting in graphic arts software that enables the user to define the size of the page being created.

Pantone Matching System (PMS)

The Pantone Matching System is used for specifying and blending matched colors.

Paste board

A paste board is the area around a page surface in a page layout program. This area allows the user to temporarily store elements that will be used in the page layout.


A path is the shape of a single element in an illustration. A path will not be visisble unless it has a fill or line weight assigned to it.

Patterned fill

In illustration programs, a custom fill is usually defined by the user.


In computer graphics, a pixel is the smallest picture element that can be independently assigned a color and color level.


Portable Network Graphics format. PNG (usually pronounced "ping") is used for lossless compression. The PNG format displays images without jagged edges while keeping file sizes relatively small, making them popular for web design uses.


An effect in graphic arts software that reduces the number of shades of gray or colors to a specified number.


Pixels Per Inch. A expression of the resolution of a continuous tone image. Bascially the same as DPI.

Primary colors

The primary colors are combined to produce a full range of other colors (non-primary colors), within a color model. The primary colors for the additive color model are Red, Green, and Blue. The primary colors for the subtractive color model are Cyan, Magenta, and Yellow.

Printable color

See Gamut

Quark Express

A page layout program used mainly for magazine and brochure layouts.

Quick mask

A screen display mode in Photoshop in which a translucent mask covers selected or unselected areas of an image.


>An image is said to be rasterized when converted from vector image format (such as PostScript) to a bitmapped image.


A function available in image editing that allows the user to change the resolution of the image while keeping its pixel count intact.


The resolution of an image is an important factor in determining the attainable output quality. The higher the resolution of an image, the less pixilated it will be and the curves of the image will appear smoother.

RGB (Red, Green, Blue)

RGB is the model used to project color on a computer monitor. By mixing these three colors, a large percentage of the visible color spectrum can be represented.

Rich media

Examples of rich media are banner ads that use technology more advanced than standard GIF animation, for example; Flash, Shockwave, Streaming video, etc.


A function within a graphic arts program that enables a user to rotate a page, image, or collection of pixels by any number of degrees.

Royalty-free images

Intellectual property like photos and graphic images that are sold for a single standard fee. These can be used repeatedly by the purchaser, but the company that sold the images usually still retains all rights to it.


Alignment or measurement tools found in graphic arts programs.


Saturation is the color intensity of an image. A color with high saturation will appear brighter and more vibrant than the same color with low saturation.

Scaling images


Selection refers to an area of an image that is selected so it can be edited while the rest of the image left unchanged.

Selective color correction adjustment

A setting available in graphic arts software that allows the user to adjust a specific color in an image without affecting other colors.

Shadow detail

Shadow detail refers to the amount of detail contained in the dark areas of an image. If the shadow is lightened too much in an attempt to expose more detail, the risk is there to decrease the overall contrast of the image.

Subtractive color

A term describing the three subtractive primary colorsCyan, Magenta, and Yellow.

Text wrap

A term used in page layout software, referring to the way text can be shaped around the edges of images.


A thumbnail is a small version of the original image.

TIFF (Tagged Image File Format)

A common graphic file format used for saving bitmapped images such as scans, photographs, illustrations and logos.


A shade or percentage of a given color, such as a 50% tint of black.


The range of pixels within which a tool in a graphic arts program operates.

Tonal distribution

Tones can be redistributed during scanning or image editing, to help lighten dark images or to darken light images.

True Color system

A True Color system is a 24-bit graphics sub-system which produces the entire range of 16.7 million visible colors.


When describing color, the term value is used to describe brightness.

Vector graphic

Vector graphics are composed of paths. The vector information is translated into bitmap format for display and printing. PostScript is an example of a vector language.

White point

The white point on a monitor or similar device is the combination of RGB at full intensity (R=255, G=255, B=255).

White point adjustment

A white point adjustment determines the amount of highlight detail in an image.


A color model sometimes used in over the air broadcast systems. Colors are separated into a luminance value (Y) and 2 color values (I and Q).


Most imaging software allows you to adjust zoom in order to "move closer" or "move further away" from an image. Usually when an image is opened, the zoom level is set to either 100% (actual size), or a "fit to screen" setting.