Buy Print Online, Call 1-800-707-9903 or Email

Conquest Graphics Blog

How to Save Money on Your Next Direct Mail Campaign

April 19, 2012 16:16

Direct mail campaigns remain effective and inexpensive thanks to modern methods of cheap printing.  You can often find a high quality on-line printer, such as Conquest Graphics, that offers super competitive prices for printing and can also help you with the mailing end of the job.  But before you begin, it’s important to understand some basic tips for saving money on your direct mail advertising that any business can use.


1.  Keep mailing lists updated – Many businesses forget to keep their mailing lists current.  This means that if you intend to target your direct mail advertising to residents who have purchased from you in the past, and they relocate, your discount printing will not reach its intended target.  If you sell women’s wear then you don’t want to repeatedly send the same marketing materials to a house full of men.  Be sure to match the customers’ names with their residential addresses.

2.  Enhance relevance through customization – Customers are much more likely to respond to advertising when it is personalized.  Now with digital printing, businesses can make their direct mail pop out and grab the resident’s attention.  Use their names, geographical or local cultural references, and other relevant and customized information to let the customer feel like your cheap postcard printing was designed just for them!

3.  Bulk mail discounts – The Post Office gives bulk mail discounts to encourage businesses to send a large quantity of items.  When you presort your mail, either by sorting by zip code or dropping it off at a particular USPS location, you receive special commercial pricing.  The Post Office is willing to offer their services at a lesser price because your business takes on part of the work load.

4.  Automation – Similar to bulk mail shipping, automation is a clever way to save some money through the USPS.  The difference between bulk mail pricing and automation pricing is that automation is the process of pre-printing labels.  This way, when you drop off your mail at the Post Office they can quickly run them through their machines.  Barcoding your discount printing, in addition to shipping in bulk, can save your business a good deal of money.  Cheap postcard printing with stamped labels is a brilliant and economical marketing idea.


5.  Well-designed response forms – If your direct mail marketing strategy involves any sort of response form, which generally also requires a pre-paid envelope, it’s important to make sure they’re compatible.  Some businesses will mistakenly design forms that are inappropriately sized or too bulky for the included envelopes—if they think to add them at all!  The idea behind response forms is that they’re so easy to use that any customer will have the time to use them.  If the forms cost them money out of pocket or seem like any sort of inconvenience they will often be ignored or discarded.

Your business should use these tips to make your cheap printing strategy even cheaper.  By monitoring your mailing lists for targeting, taking advantage of the USPS’s bulk and barcoded incentives for businesses, and making sure that your advertising is eye catching then you are guaranteed to make the most of your budget.

For more information and resources for all of your printing needs and mailing needs, please visit


Comments (1) -

4/23/2012 11:12:13 PM #

michael kors online

michael kors online has a strappy look about them with a flat bottom and buckles to adjust the straps coming up the leg and providing a great fit.

michael kors online

4/23/2012 11:16:57 PM #

abercrombie and fitch sale

You can experience the art through the abercrombie and fitch sale line which includes t-shirts, hoodies, outerwear and much more.

abercrombie and fitch sale

4/23/2012 11:27:03 PM #

michael kors handbags sale

It goes without saying that the perfect michael kors handbags sale needs the perfect jewellery to complement it and there is nothing to beat the classic handmade that are available in this brand.

michael kors handbags sale

8/8/2012 2:58:36 PM #

vigrx plus

I am longing this post and thinking of it’s theme and making an attempt to grasp what's this post concerning.

vigrx plus

1/24/2013 7:27:58 PM #


887442 457124I like this  internet site  its a master peace ! Glad I identified  this on google . 892620


4/15/2013 1:36:50 AM #

sizegenetics vs jes extender

I  generally   advise  all the   to assert I 'm beginner   by way of  weblog  and here   supererogatory  beloved   the   website.  Nearly all   apt Im planing to bookmark  about the site . You definitely  have  outmatching   well crafted  material. Bless  the  project  for  divvying  alert  with  us the  web property   file .

sizegenetics vs jes extender

4/25/2013 5:26:35 AM #

Rickey Dawson

I simply   advise  a   to assert I 'm  tyro   through to  weblog  also now   excess   dear  true  website.  A lot of   appropriate  Im planing to bookmark  onto the  site . You  decidedly  have  surpassing  well written   material.  Consecrate  the  project  for  divvying  wake up   through us the  online presence   information .

Rickey Dawson

8/31/2013 8:07:38 AM #

Pablo Yeomans

I'm impressed, I must say.

Pablo Yeomans United States

9/10/2013 3:11:51 AM #


595606 817184Howdy just wanted to give you a brief heads up and let you know several with the pictures aren�t loading properly. I�m not positive why but I feel its a linking concern. I�ve tried it in two different internet browsers and both show exactly the same outcome. 275815


12/12/2013 7:40:46 PM #


I truly appreciate this article post.Thanks Again. Awesome.

Elena United States

2/8/2014 5:24:04 PM #

Fletcher Battista

I'm really enjoying the design and layout of your site. It's a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme?

Fletcher Battista United States

3/20/2014 7:30:14 PM #

Mechelle Jerido

Hey there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Safari. I'm not sure if this is a format issue or something to do with web browser compatibility but I thought I'd post to let you know. The design and style look great though! Hope you get the problem fixed soon. Kudos

Mechelle Jerido United States

3/22/2014 4:21:01 PM #

You've made some decent points there. I checked on the net to find out more about the issue and found most individuals will go along with your views on this site.| United States

3/23/2014 9:48:12 AM #

Hobert Delisle

It's perfect time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you few interesting things or suggestions. Perhaps you can write next articles referring to this article. I want to read more things about it!|

Hobert Delisle United States

4/2/2014 3:38:38 PM #

Water Softener

Hi, I do believe this is a great blog. I stumbledupon it ;) I may revisit once again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide others.|

Water Softener United States

5/14/2014 9:12:22 PM #

Robert Cree

Tumblr articleI noticed a creator creating relating to this upon Tumblr and it connected in direction of                                  Log inside toward Respond to

Robert Cree United States

6/29/2014 1:40:04 AM #

Quinton Meanor

Wanting aroundI which includes towards read through inside different destinations upon the world wide web, once in a while I will transfer in direction of Stumble On and examine and observe things out                                  Log within just in direction of Remedy

Quinton Meanor United States

7/2/2014 7:57:40 AM #

Art 4 art's sake!

Outstanding post, I  conceive  blog owners  should  larn  a lot from this  web blog  its very  user friendly .

Art 4 art's sake! United States

7/3/2014 11:54:49 AM #

Burton Haynes

Great work! This is the type of information that are supposed to be shared around the net. Disgrace on the search engines for not positioning this put up higher! Come on over and visit my web site . Thank you =)

Burton Haynes United States

7/11/2014 7:10:14 AM #

Greg Gerry

I would like to thank you for the efforts you've put in writing this blog. I'm hoping the same high-grade web site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings rapidly. Your write up is a great example of it.

Greg Gerry United States

Pingbacks and trackbacks (4)+

Add comment


Tag cloud