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Conquest Graphics Blog

Online Printers-Is online Printing right for you?

February 2, 2012 06:50

Online printers are just that; printing companies where you can order your printing right online. With online printers you choose your product, paper, quantity and even time frame to get the job done. Then you upload your artwork, pay and add your shipping information and you are good to go! In a few days your printed materials will arrive and you will be ready to distribute your newly printer materials. And your savings will be significant!

Sounds simple. But there are some things to think about.

Artwork: Do you have artwork that is compatable with the online printers needs? Typically it needs to be in the following formats:  



  •     Adobe Acrobat PDF
  •     Adobe InDesign
  •     Adobe Illustrator
  •     Adobe Photoshop
  •     QuarkXpress 
  •     JPEG
  •     TIFF
  •     EPS

Most online printers do no accept Microsoft Publisher, Word or Excel files, unless they have been converted to a PDF. But even then the quality may not be what you need to really produce an excellent product. If you are going to be creating brochures or flyers, it is often best to get a product like Adobe Photoshop. They are relatively inexpensive, allow for a variety of formats, have pre-designed backgrounds and can export to the correct format.

Quality: Online printers offer excellent quality. In fact it is as good or better than a local shop. Online printeres are often very large operations that have the ability to keep up with advances in technology and equipment. In addition they are able to take advantage of economy of scale of their large volumes to save you money.

Turnaround Time: Turnaround time at online printers vary, in fact that is one of the great things about online printers. You can choose when you want to get your materials. Often times there is even a DECREASE in price if you can wait. Of course they offer rush jobs as well, but you are going to pay a premium for the printing AND the shipping.

Shipping:How long do you have to wait for the shipping and what is the cost. One of the big reasons to use an online printer is to save money. If you eat up your savings with shipping, it doesn't make sense. Planning is important and will save you time and money.

Guarantee: How long has the company been around? Does the online printer have a guarantee? Reputable online printers are going to get it right almost every time, and if they have good quality control, then it is almost 100%, but you still want to know you have recourse. At Conquest Graphics we have a great guarantee and 90 years of experience to get the job right in the first place.

Reputation: What do reviews say? Does the company have a Better Business Bureau A+ Rating? (this is not easy to get). Conquest Graphics has an A+ rating.

So once you know what you are looking for, it doesn't have to be scary to use an online printer. In fact, the benefits are many, and the risks are low when you deal with a reputable online printer. If you want to take the step to use  an online printer, try a low cost item that you have no timeline on and print that. It is no risk to you and will show you that there your job quality will be high and your turnaound time will be good. Try ordering a brochure or flyer in a small quantity and give it a try!





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