When printing a brochure you want to make sure that your paper matches your purpose.The purpose of selecting the right paper for printing your brochure is simple: your great product or service needs to be showcased on a brochure which matches the quality of your product. That’s part of meeting your customers’ expectations.
The typical brochure customer is one who wants to use printed materials such as brochures, posters, and catalogs in order to showcase her business in the best possible light.
Here are five great ideas which will ensure that your brochure makes the right statement to potential customers:
1. Use a high gloss coating
if you are including photographs in your brochure. Let’s say you are marketing an expensive condominium. The 
customer is going to want to see every detail. A high gloss coating ensures that your color photos will show to maximum advantage. You increase your chances of making the sale when the customer doesn’t have to wonder what it is she’s looking at!
2. Use a heavy weight
of paper if the purpose if your brochure is intended to be kept for reference purposes or if you want to eliminate "show through" – print on the other side showing through. Sometimes people equate flimsy brochures with cheap products. If you are marketing a higher-end product or service, your money may be better spent elevating the quality of the brochure as opposed to the quantity.
3. Use coated paper
in almost every case. Using uncoated paper may save you money, but the ink may be absorbed unevenly and that will likely make a poor impression. At Conquest Graphics, the use of coated paper is standard.
4. Use a matte finish
if there are no photographs or if your brochure is somewhat technical in nature, and it depends on clarity in writing and little else. Too much in the gloss and flash department may be a distraction. Lowering the tone of the presentation may not only convey an image of seriousness, it can save you money as well.
5. Use environmentally friendly paper any chance you get.
This is not a coating or weight issue; this is the paper itself. If you can buy paper with a reasonable PCW (post-consumer waste) factor and it doesn’t degrade the quality or the look of your brochure, you should move in that direction. And of course, it’s vital that you advertise the fact that you have done this. In very small print at the bottom of one of the panels you should say