Designing a brochure for business is easy if you pay attention to some simple rules. The purpose of a business brochure is to give key information to potential customers about what your company does and what services it provides to its current customers. A typical new reader of your business brochure might be someone who hasn’t used the service you provide but who wants to find out more about it.
A well-designed and printed brochure is a great way to update existing customers as well. Remember that the more your customers understand about the various products and services you provide, the more likely they will keep coming back. Here are five great tips for designing a brochure which will help you educate your customers and make them customers for life!
1. Focus on one big idea and as few smaller ideas as necessary. No need to sell your entire product line in one brochure. Pick the one product or service that most people are interested in, and work on just that one. Let the potential customer know what else you do and give them plenty of contact information so they can get to your website and find out more.
2. Take a complex issue and simplify it. What your clients are looking for are solutions. You can design a brochure which addresses one or more of these issues by the use of charts, texts, and graphs. Leaving it with each customer after having met with her is a great reference tool and ensures that your key points are not forgotten after the meeting is over.
3. Make sure the front panel of your brochure raises an issue of interest to your potential customer. The front panel is your “front door”. You want to make sure that it has impact, that it raises curiosity. The ideal response to your front panel should be “I was wondering about this issue (product, service) just the other day. Maybe this will answer my questions.”
4. Update your customers on new developments in your field. New developments, new approaches, new information…new brochure! Don’t let your information stagnate and become out-of-date. If there have been significant developments in your field, revise your brochures. Sure, it will cost some money, but what value to you are documents which contain information which is no longer relevant?
5. Use a brochure to build real trust and loyalty. If one of your competitors performs some function related to your business – something which you don’t do much of – letting your customer know about it will earn you some loyalty, and that’s always good for business.
Working with an online print company like Conquest Graphics, you get high-quality print work at a very good price. Moreover, thinking about how to use brochures to build your business relationships is something we can also help you with. Contact us today and start putting together a brochure which helps you build your business.