We’re about to ask you an uncomfortable question: is your direct marketing green?
If your company sends out a catalog, brochure, postcard or other printed materials – choosing green printing just makes good business sense. Today’s consumer receives many pieces of “junk mail” every day or week – and many are now realizing the impact this is having on the environment. It is becoming clear: if you want to court these customers – you’ve got to do it the green way.
Going green is easier than a business might think. You can still choose full color printing and a wide variety of paper choices – letting your direct marketing materials look professional, polished and ready to represent your business perfectly. The expense of going green is often comparable of choosing traditional printing. While a discount printer can offer a drastically reduced price – often your quality or printing experience somehow suffers. By going green your business can have great brochures, postcards, catalogs and other materials.
Many customers today admit they look for the “recycled” sign on materials that have been sent to them. The recycled sign lets them know that company is environmentally friendly and has gone green.
Popular materials to go green:
Some companies may not realize all the choices that exist for them. But there are many different direct marketing materials you can print today “green.” Create high quality, polished and professional materials you’ll be proud to have represent your business.
Greeting cards – say, “Thank You for your Business,” “Happy Holidays” or other warm professional greetings, all while staying green and environmentally friendly.
Business cards – connect with new, prospective and existing customers with business cards that let people know your company is green and environmentally conscious.
Door hangers – inform people of your business while being environmentally friendly. Expect high quality door hangers that get attention in full color with graphics or photos.
Calendars – say “Happy New Year” to customers sending out a high quality full color calendar each year, knowing your company has gone green with your environmentally friendly selection.
Postcards – do quick direct marketing, let customers know about special opportunities with postcard marketing that is green and environmentally friendly.
Rack Cards – choose Rack Cards that get attention and stay green while promoting your business.
Catalogs – introduce new and existing customers to your products and services with green catalogs and catalog covers.
Choose environmentally friendly direct marketing to make a great impression on potential customers. Many customers would prefer to do business with a “green” business than any other type of business. That’s great direct marketing at work for you!