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Printing Tri-fold Brochures-

by mariruth.kennedy@gmail.com
February 3, 2012 07:39

The purpose of a tri-fold brochure is to convey information about a product, company, service,  organization, event, design…well, almost anything, and to do so in a certain format which is easy to use. If there is such a thing as a “typical” user of a tri-fold brochure, it could probably be described as someone who: 

  • wants to provide essential information in a concise manner wants to use text and illustrations efficiently in get a reader to want to know more wants to provide this information in a form which is highly versatile in the way it can be used.


Of all the various brochure designs available – and Conquest Graphics uses them all – the tri-fold is the most commonly used one.  
 
The tri-fold design is also known as the letter fold. Tri-fold brochure is slightly misleading, as there are actually only two folds, resulting in three panels.
 
These are some of the reasons that make the tri-fold so useful:
 

  • A tri-fold brochure can be slipped right into a standard Number Ten envelope. 
  • Tri-fold brochures can be put inside a large presentation folder.    
  • Tri-fold brochures can be put into boxes and shipped along with other items, such as booklets, letters or products.
  • A tri-fold brochure, if designed correctly, can be used in holders on counters, in waiting rooms or in other displays. The key is to make sure that the front graphic is strong and that the header is high enough to peek out above the holder (typically extending up a couple of inches from the bottom).
  • A tri-fold brochure can be slipped into a pocket or a purse – fits perfectly there as well.
  • A tri-fold brochure can be read panel by panel, or it can be expanded so that the viewer can get a view of an illustration or graph which extends across several panels.
  • A tri-fold brochure can be seen as a very inexpensive “platform” which launches the reader into other media sites. By showing your various website addresses and by the use of the increasingly popular QR codes, a reader of the brochure can be sent off in several other directions in search of more detailed information about your product, service, organization, etc.

Clearly this is a very versatile marketing option, but as with all marketing pieces, it is important to know what the use of the tri-fold brochure is, where it is going to be used and the audience to which it is targeted. A well designed brochure is key to being read.

Whether your need for brochures is for a very small project, or the largest of the large, Conquest has the capabilities, the equipment, the software programs, and the experienced staff to handle your job. Contact us today.


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Brochures | Design | Marketing | Printing

Using Print Templates to Create Brochures

by mariruth.kennedy@gmail.com
January 18, 2012 12:50

If you are designing a brochure and want to make your life easier, then consider using a template.  But be aware that there are two different types of templates available – a creative template and a print template. 

A creative template is a pre-designed layout that usually shows you where to place the photos and text. This type may also give you colors and designs to choose from but may handicap you by limiting the amount of text you can include or lock you into a specific type of font. 

A print template’s main purpose is to provide you with the actual size of the piece and layout the margins, folds, gutters and trim lines.  This gives you more leeway for creativity while giving you the borders in which to work.  On-line print companies, such as Conquest Graphics, print millions of brochures each year so can supply you with many different styles of templates for use on your project.   Just look for the library of available templates before you begin designing your piece.  Here are some tips to consider when working with a print template:

1)  Think about the size of the brochure you want to create before looking for a template.  Take a look at our last blog on choosing the right template for your project. 

2)  Look at the template to see which will be the front panel (or cover), inside pages, and back cover before starting your layout.  Again, it helps to take a copy of your template and actually fold it into the finished size so you can more easily visualize which panel is the cover and how the inside pages look after folding. 

3)  Place the photos, graphics and text within the margin area.  Keep everything you want your potential customer to see within these lines or you will risk getting some important information cut off in the final piece. 

4)  Watch the margin lines near the folds (this is also called the gutter).  If you want to have any photos or copy bridge over the gutter area, be aware that cracking may appear during the folding process.  This happens more often on heavier weight paper stock.   Also, look at tip #1 again to be sure you don’t have a photo that starts on the cover and folds onto the back page.

5)  Consider using a “bleed” when you design your brochure.  A bleed is when the ink extends past the margin area as opposed to a white border that runs outside the margin area.  A bleed can be solid colors or the non-important part of a photo that is trimmed off in the final product.  Look at the trim lines on the template as an estimate of where the brochure will be cut.   Do not put any copy or pictures into the bleed area that you want a customer to notice.

If you have any questions, it is always best to ask the experts.  On-line printers such as Conquest Graphics have a lot of experience printing different styles of brochures.  They can help you decide on the right template may work best for your particular project and answer any questions you may have about printing the brochure. 

To view some print templates, go to http://www.conquestgraphics.com/Help-Center/Brochure-Templates to get an idea of the wide variety available.  

 

 

 

Using Templates to Design Brochures

by mariruth.kennedy@gmail.com
January 17, 2012 15:54

If you are designing a brochure then consider using a print template. A template is a pre-designed layout that allows you to more easily upload the photos and text into a standardized layout that a printer will use to turn it into the finished product. Unless you are an experienced graphics designer that wants to create an unusual piece, a pre-

formatted template can save you time, money and frustration. In fact, even experienced designers often work from templates for common layouts.

An on-line print company, such as Conquest Graphics, will usually maintain a collection of several different templates for various sized brochures with several types of folds. The key is to choose the right layout for your project before you get started on the details.    

So how do you pick the best template for your project? Here are 5 questions to help you decide on the layout:

1. Do you own a restaurant or need to list many products and prices? A take-out menu layout is pretty standard and lists the information in columns like this:

                                   Kung Pao Chicken      $7.95

                                   Hunan Beef                $9.95

                                   Seafood Delight         $8.59

If you need to give your customers two key pieces of info (Item and Price), then this template would be best for you. The usual size is 8.5 x 14” which folds down to 4 to 8 panels for easy distribution. If you have lots of items that you need to list, then this is a good template to use.

2. Do you plan to mail your brochure and want it to fit into a standard (#10) envelope? If so, the tri-fold is good for that purpose. A tri-fold brochure is the most common format used by a wide variety of companies. This is usually a 8.5 x 11” piece of paper that is then folded twice to form 6 panels. This design fits easily into a standard envelope. There are other options to this piece which involve a gatefold layout (a gatefold is as it sounds – two panels open up to reveal the center spread of the brochure). A gatefold uses a larger piece of paper (8.5 x 14”) and gives you more room to communicate your message. There are many different layouts available for this size brochure so you want to look for one that best fits your needs (i.e. more pictures, less text or room for charts and graphs, etc)

3. Are you marketing new homes, a large product or need room to show charts and graphs? If that’s the case, consider a vertical tri-fold template from Conquest Graphics. These sorts of wide-angle designs and configurations work best with a brochure that allows the reader to see panoramic views or to see data spread out over months or years – in either case with captions underneath – all in a highly readable layout.

4. Do you want your brochure to be more elegant, impactful or unusual? A gatefold design can offer a more elegant look than a traditional tri-fold. A Z-fold is a bit different than found on most brochures so it can help you make a bigger impact because it is less common. For any of these type of designs, you can contact your printer (or Conquest Graphics) to learn more about these types of layouts and how you can use them in your next print piece.

5. Do you have your design file in a standard program such as AdobeInDesign, Quark Xpress, Photoshop or Microsoft Publisher? You’re in luck. Conquest Graphic templates are standardized to work with the major software programs. You upload your file into our secure website, and we can take it from there.

It’s easy to see that with decades of experience and with millions of brochures ‘under our belt’, we at Conquest can put together a design that meets any design, size and budget need. Call or contact us today and let’s get started putting a brochure together that will help you.

To view some print templates, go to http://www.conquestgraphics.com/Help-Center/Brochure-Templates to get an idea of the wide variety available.

 

 

Brochure Printing - Choosing the RIght Paper

by mariruth.kennedy@gmail.com
January 12, 2012 10:44

When printing a brochure you want to make sure that your paper matches your purpose.The purpose of selecting the right paper for printing your brochure is simple: your great product or service needs to be showcased on a brochure which matches the quality of your product. That’s part of meeting your customers’ expectations.

The typical brochure customer is one who wants to use printed materials such as brochures, posters, and catalogs in order to showcase her business in the best possible light.

Here are five great ideas which will ensure that your brochure makes the right statement to potential customers:

 

1. Use a high gloss coating

if you are including photographs in your brochure. Let’s say you are marketing an expensive condominium. The customer is going to want to see every detail. A high gloss coating ensures that your color photos will show to maximum advantage. You increase your chances of making the sale when the customer doesn’t have to wonder what it is she’s looking at!

2. Use a heavy weight

of paper if the purpose if your brochure is intended to be kept for reference purposes or if you want to eliminate "show through" – print on the other side showing through. Sometimes people equate flimsy brochures with cheap products. If you are marketing a higher-end product or service, your money may be better spent elevating the quality of the brochure as opposed to the quantity.

3. Use coated paper

in almost every case. Using uncoated paper may save you money, but the ink may be absorbed unevenly and that will likely make a poor impression. At Conquest Graphics, the use of coated paper is standard.

4. Use a matte finish

if there are no photographs or if your brochure is somewhat technical in nature, and it depends on clarity in writing and little else. Too much in the gloss and flash department may be a distraction. Lowering the tone of the presentation may not only convey an image of seriousness, it can save you money as well.

 

5. Use environmentally friendly paper any chance you get.

This is not a coating or weight issue; this is the paper itself. If you can buy paper with a reasonable PCW (post-consumer waste) factor and it doesn’t degrade the quality or the look of your brochure, you should move in that direction. And of course, it’s vital that you advertise the fact that you have done this. In very small print at the bottom of one of the panels you should say

This brochure was printed using recycled materials.


Contact Conquest Graphics today to discuss your latest project. As a full service printer, we have experienced staff who can help you with selecting the right materials. High quality paper and coatings are not typically that much more expensive than the lesser quality materials. Let us help you explore your options.
 

 

Flyer Printing-The ABC's (Appeal, Balance, Color)

by mariruth.kennedy@gmail.com
January 11, 2012 09:13

The purpose of printing a flyer is to provide basic information about a public event, a new business, a concert, a neighborhood gathering, or any other occasion where the public needs to be informed quickly and inexpensively. 

 

Here are five great ideas which will ensure that people pay close attention to your flyer when they see it.

1. Be provocative.

Sometimes people will read your flyer just out of curiosity. They don’t understand why you would ask such an odd question, and so they will read it just to find out.

One of the most successful advertising campaigns in history was conducted by Volkswagen. They put a picture of a VW "bug" in the picture and just the word Lemon underneath. Why would a car manufacturer call its own product a lemon? You had to read the fine print to find out!

2. Use imagery and language which aren’t clichéd.

Too many advertisers use puppies and small kids as images to sell their products. A lot of advertisers use attractive people exclusively. Those images work in some markets, but are dismissed in others. In any event, make sure that your image matches your product so people are not confused.

3. Use colors in interesting ways.

It isn’t necessary to color your entire flyer. It isn’t even necessary to color it at all. A small, bright red image against a grey background can be far more attention-getting than a fully-colored flyer.

4. Imbalance is a variation of balance.

Large image, small text. Large text, small image. Emphasize the elements of your message which give your message the most impact. There’s no rule that says that all the elements have to take up the same amount of space. There are many successful advertisements which are ninety-percent white space. The goal is first and foremost to pull the reader in, to make him pay attention.

5. Make sure your font is right.

Some fonts scream "formal", and that may contradict your informal message. Some are too offbeat. Some are just too hard to read. Make sure your font doesn’t get in the way of your message.

 

At Conquest Graphics, we can help you print a flyer that is great looking at a great price. We’ve got decades of experience in helping customers put together attractive and attention-getting flyers, and a money back guarantee.

 

How To Design A Brochure for Business

by mariruth.kennedy@gmail.com
January 10, 2012 12:29

Designing a brochure for business is easy if you pay attention to some simple rules. The purpose of a business brochure is to give key information to potential customers about what your company does and what services it provides to its current customers. A typical new reader of your business brochure might be someone who hasn’t used the service you provide but who wants to find out more about it.

A well-designed  and printed brochure is a great way to update existing customers as well. Remember that the more your customers understand about the various products and services you provide, the more likely they will keep coming back. Here are five great tips for designing a brochure which will help you educate your customers and make them customers for life!

1.    Focus on one big idea and as few smaller ideas as necessary. No need to sell your entire product line in one brochure. Pick the one product or service that most people are interested in, and work on just that one. Let the potential customer know what else you do and give them plenty of contact information so they can get to your website and find out more.

2.    Take a complex issue and simplify it.  What your clients are looking for are solutions. You can design a brochure which addresses one or more of these issues by the use of charts, texts, and graphs. Leaving it with each customer after having met with her is a great reference tool and ensures that your key points are not forgotten after the meeting is over.

3.    Make sure the front panel of your brochure raises an issue of interest to your potential customer. The front panel is your “front door”. You want to make sure that it has impact, that it raises curiosity. The ideal response to your front panel should be “I was wondering about this issue (product, service) just the other day. Maybe this will answer my questions.”  

4.    Update your customers on new developments in your field. New developments, new approaches, new information…new brochure! Don’t let your information stagnate and become out-of-date. If there have been significant developments in your field, revise your brochures. Sure, it will cost some money, but what value to you are documents which contain information which is no longer relevant?

5.    Use a brochure to build real trust and loyalty. If one of your competitors performs some function related to your business – something which you don’t do much of – letting your customer know about it will earn you some loyalty, and that’s always good for business.

Working with an online print company like Conquest Graphics, you get high-quality print work at a very good price. Moreover, thinking about how to use brochures to build your business relationships is something we can also help you with. Contact us today and start putting together a brochure which helps you build your business. 

Designing Brochures: How to avoid the 5 most Common Mistakes

by mariruth.kennedy@gmail.com
January 9, 2012 16:17
Companies and professionals print brochures all the time, but not all of them have the same impact. Many are ignored or discarded but a few are pocketed and read. What makes the difference? The successful marketer knows how to design a brochure and avoids the 5 most common mistakes that novices make on their layouts.

If you want your brochure to be one of the successful ones, here’s a list of Do’s and Don’ts:

1. DON’T make it hard for people to figure out what your brochure is advertising.
    DO use clear photo images and headlines that catch the attention of the prospective client. Give the reader a reason to say "That’s something I need to learn more about!"
When you have a mock up of your cover design, hold it up to friends and co-workers for just 2 seconds and see what kind of immediate impact it has. See what they remember from that brief glance.  If they cannot determine what you are advertising or cannot remember the headline and image, then go back to the drawing board. Printing a brochure takes up front work to get the most our of your investment.     
2. DON’T try to fit all your products and services into one brochure.
    DO focus on 1 main topic and showcase the one part of your business that most people are interested in. Discuss the five most important benefits and give the reader three things that differentiate this product from your competitors. If you have any feature which makes you different from everybody else, mention that one prominently in your printed brochure.
3. DON’T sell the process
    DO sell the benefit!  
Keep in mind that most people don’t care how you make your anti-virus software, what they do care about is how it will help them protect their personal computers. Tell them how successful your software has been in foiling viruses. Tell them how many times ethical hackers have tried to hack it and failed. Tell them how long people go without having any problems as compared to the results from competitor’s software. Point out what your product can do to benefit the customer and be careful to stay away from industry jargon.

4. DON’T forget that a printed brochure is just a conversation starter.
    DO remember your goal: to move the customer to take action! 
Write the copy on your printed brochure so that the potential customer has to start making decisions. At every point where the customer determines that your product might work, offer a reason to respond now. You don’t have to place all of your contact information on the very last panel. You can place it strategically throughout the brochure.  Get the customer thinking that they need to call now to find out more.
  
5. DON’T be shy about using references or testimonials.
    DO remember one of the most important rules of salesmanship: People buy upon the approval of others.
That’s what celebrity endorsements are all about. Testimonials and reviews sell. Only 14% of people beleive what you say about your business, but 82% of people beleive reviews!

If you avoid the 5 most common mistakes and designed an eye-catching layout with clearly written copy, then the next step is to find a quality printer to finish the job. Contact online printing company Conquest Graphics today  to find out how to get your quality brochure printed cheaply, quickly and professionally. After all the work you have done on the design, make sure that you work with a printer that can produce a great looking piece that potential customers will want to pick up and read.
 
 
 

Flyer, Brochure or Catalog – What Works Best?

by mariruth.kennedy@gmail.com
January 3, 2012 14:47
 The flyer, the brochure, and the catalog are three of the most commonly used types of printed materials  for marketing. But you have to understand what their capabilities, costs, and limitations are before getting started. You wouldn’t use a screwdriver for a job that requires a hammer, and you wouldn’t use a catalog where a flyer will do the job. 
 
First, think about what you are trying to accomplish and who you are trying to reach.  Do you own a pizza restaurant and need to reach the closest hundred homes in the area?  Or do you own a clothing store that sells everything from footwear to ball gowns?  Make sure you have a plan on what to promote and who your audience is likely to be, before you decide on the print vehicle.
 
·       Let’s start with the flyer. It’s the least expensive and the simplest to produce.  A flyer is sheet of paper and is usually sized as either 8.5 x 11” or 8.5 x 5.5.”  Flyers are usually distributed in large quantities – they can be inserted into a newspaper, placed on car windows or handed out at an event.  They cost only pennies per piece but offer limited space to promote your store, product or service.  Flyers are meant to get attention but are not likely to have much shelf-life (people will look at them and then discard them within a short period).  These are often printed on light weight paper stock to keep costs low.  
 
·      A brochure is usually  printed on a heavier paper stock that is meant to last. A brochure is distributed in a much more selective manner: it may be handed out personally as a follow up to a lecture or sales presentation, or it may be mailed to interested customers who requested specific information. It is assumed that the people who receive or pick up the brochure are genuinely interested in the topic.  Most brochures are printed on 8.5 x 11” letter size paper and folded down to fit into an envelope or be placed in a rack.  These are called “tri-folds.”  Of course, there are many other sizes available and brochures can have multiple pages or different folds.  So the pricing will vary accordingly.

·     Catalogs are most often used by a store or manufacturer that has many items that they need to display.  Catalogs can run from a handful of pages to a hundreds of pages.  They can be distributed in a variety of ways including insertion into a newspaper, sent through the mail or handed out in-store.  Catalogs can be printed on light news-stock or a heavy gloss paper so the pricing will range widely depending on the size, total pages, type of paper and the binding method.

If you questions about which product to use and how to lay out the design, it is recommended that you contact a quality print shop like Conquest Graphics that can offer you some professional advice.   

Some printers specialize in just certain types of projects and others have the equipment in-house to accomplish everything from business cards to multipage catalogs.  Your pricing will usually be better if you work with a print house that has the capabilities to do the entire project at their plant (such as Conquest Graphics).  If a print shop needs to send out a certain portion of the job, it will cost more.  For example, a neighborhood company may be able to print the brochure but will likely have to get it cut and folded at another facility which will add to the pricing.

Your best bet is to call a good quality printer that has lots of experience.  Tell them what you are thinking of printing and get some pricing on the different options before you get started.  Remember what you are trying to accomplish and who you are trying to reach!  When in doubt, ask the experts. 
 
 
 
 

Printing brochures for Professional Offices

by mariruth.kennedy@gmail.com
December 27, 2011 11:19

Do you wonder if you should keep printing in 2012? Is it time to move everything to the internet? The answer is a resounding NO! How you use print, and how much you use has changed, but printed materials are still a vital part of your marketing strategy for 2012.

We don't say that just because we are a printing company, but because there is still so much that printed brochures and flyers can do for your business.  

When you meet with a prospect, it is helpful to have a visual representation of your products or services. Printed flyers can drive people to your website. They can explain multiple thoughts, or give someone a reason to pick something up and leaf through it. When you are not around, your brochures can still help you sell. People today want information about something before they buy it.


How can you use printed brochures? Do you have a waiting room? Then make sure that you have reading material about your business or practice. Doctors, surgeons, dermatologists and attorneys can all benefit from having brochures in their waiting rooms. Think about the services that you want people to know about. What are the top 5 problems that people come to you to solve?  Make sure that you have brochures in your waiting room for each one.

People who are in your waiting room are either doing business with you, or are about to. They are certainly looking to purchase your service. A brochure may make your prospects and clients think about another product or service that you can offer to them. Printed brochures allow people to explore options and make decisions before they even walk into your office. It can open a dialogue.

Here is a key tip, make sure that your brochures are professionally designed and printed on good quality paper. Reflect your image in everything that you do. The other key tip, you don't have to pay more to get better printing. Cheap printing can be quality printing. It is what we do here at Conquest Graphics. Check out our prices, you'll see that we have great prices and our quality is outstanding!



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Brochures | Marketing | Printing

5 Tips on How to Design a Successful Brochure for your Business.

by mariruth.kennedy@gmail.com
December 20, 2011 12:24

Printed brochures promote the benefits of the product or the service that you offer AND  get prospective customers to either contact you or go to your website.  So it is important that you create a brochure design that is appealing and easy to read.   

First, you need to consider who your primary customer is for the printed brochure and what will catch their eye.  If you are targeting families with dogs, a headline that says something about “Dog Owners” and a photo of a boy with his dog will likely catch your prospect’s attention. You only have a couple of seconds to capture their interest. So make them count!  

Most common brochure layouts have limited space, so think through the key points you want to make and be direct.  Remember, you goal is to get our prospects to call you or go to your site for more information.  You are not trying to tell them every detail about your business in this document. You are creating interest to get them to take ACTION. 

5 tips to design a printed brochure: 

1)     Keep it Simple!  The cover should convey just a single concept and be interesting enough that your prospect wants to pick it up to read more.  Just a photo and headline can work wonders.

 

2)     Be Direct!   Use language that your target audience will understand and relate to quickly.  Summarize your product or service with short  bullet points, not wordy descriptions.  People skim brochures, they don't read them like novels.   

3)     Use Graphics!  Most people like visuals so use pictures to tell a story about your company or what you offer.  Make it easy for your customer to imagine how they will benefit from your product or service.  For example, if you sell bicycles, show a picture of someone riding on a country road rather than a shot of a bicycle sitting in your store.

4)     State the Benefits!  Make sure you let prospective clients know WHY they should consider buying from your company.  What will they gain?  How will it help make their life easier?  What makes your company different from your competitor?  Give them enough reason to call you, but not so much that they feel that they can make a decision without learning more.  Again, your goal is for them to call, come to your store or to your site. 

5)     Keep it Clean!  Many advertisers think that they should use every bit of space on the paper but clutter is a huge mistake.  Too many words or graphics can overwhelm the eye.  People will either not pick up the brochure or not understand what it is you are trying to convey.  Use white space appropriately and lay out the copy and photos in a way that leads the reader through the piece easily.

 

If you are working on your first brochure or you feel like you do not have a good handle on graphic design, it may be in your best interests to work with a quality online printer that can help you with the layout.  A good print house sees thousands of brochures and knows what works best for their clients.  It is worth checking to see what services they can provide to you in addition to printing the piece.   

Speaking of printing, with all the work that you have put into the design, it is recommended that you have the piece printed in full color and on a heavier quality paper stock.  Inexpensive high quality printing is available.  It will actually cost you more to skimp on the printing if your goal is to portray a positive image of your company.   

Remember your goals. You want people to:

  • Pick up your brochure
  • Be impressed with the information about your company
  • Take an action to contact you (i.e. call, come to store, visit website)
  • Buy your product or service 

At Conquest Graphics we have almost 100 years of helping our customers get noticed. If you are looking for high quality printing at low prices, check out our prices on printed brochures. Or call us today at 1-800-707-9903.

 

 

 


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Brochures | Design | Marketing | Printing | Tips

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