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Conquest Graphics Blog

Brochure Printing for Professional and Medical Offices

by mariruth.kennedy@gmail.com
June 5, 2012 13:44
Professional and medical offices can benefit greatly from brochure printing that is well-designed and full of relevant information.  The services offered by these kinds of businesses are generally fairly technical; they are legal, financial, or medical procedures with very industry-specific language.  Brochure printing is a wonderful way to bridge that gap between you as an industry professional and your potential customer or client who may have more of a layman’s understanding of the information.  Fortunately, with online printing companies like Conquest Graphics, your office can easily combine a wide variety of valuable information in a compact space at a very affordable price.
 
Many dentists offer bleaching services to supplement their other standard services and often partner with bleaching companies in order to do so—this is a perfect example of maximizing the potential of brochure printing.  A trifold brochure advertising a bleaching procedure could feature high resolution, high quality images of “before and after” comparisons, in addition to pricing breakdowns, and technical information about the procedure itself.  This way, with one piece of well-designed brochure printing, you can communicate to the average customer the majority of knowledge they would need to become interested.  Some people are more financially minded, some like visual representations, and others want all the facts of the process.  A brochure will satisfy all of these needs and interests at the same time.
 
It is important that many professional offices maintain a certain atmosphere and therefore it can be difficult to merge advertising with the décor.  The nice thing about brochure printing is that it can be displayed with a minimalist setup, such as a simple stand or tray attached to the side of a desk or to a wall, and because of its folded form the text itself is presented in a very compact way.  Unlike posters, which are hung flat, brochures can be opened up to reveal the entirety of their content.   Research has shown that consumers will determine whether or not they’re interested in a brochure in less than 3 seconds—even when the front of the brochure is just a simple descriptor of what it is advertising.
 
If a client comes into your office for one legal service then you can easily inform them of all the others that you offer.  A client who needs help pursuing a civil case may have further need of legal aid in the future and you want to be sure that they know you and your business will be available to help.  If a client goes to your office for a routine medical checkup then you can remind them of your elective procedures, for instance a female patient visiting a gynecologist may see an advertisement for a new contraceptive device and then pursue that option during the appointment.  Your brochures will ensure that anyone who leaves your office will know more about what your business offers than when they entered—and that’s exactly what print advertising is for.
 
For more information and resources for all of your printing needs, please visit
www.conquestgraphics.com
 

Why Hire A Graphic Designer to Design Your Printed Marketing Materials?

by mariruth.kennedy@gmail.com
April 26, 2012 11:24
All companies want to cut costs at each level of advertising but it’s always important to know when you’re cutting costs and when you’re actually costing yourself profit.  Too often businesses will employ in-house personnel for their graphic design needs because they don’t understand the knowledge base and research that goes into a professional design position.  Unfortunately, they can then miss out on the increased revenue generated by a skilled graphic designer who knows how to put a novel and exciting spin on your cheap brochure printing through high quality, cost effective companies like Conquest Graphics.
 
Understanding of market research— Part of training and education in graphic design is learning how to use knowledge of market research to maximize the benefits of your cheap printing needs.  A professional graphic designer understands trends in advertising and should have experience in taking advantage of these trends using the right combination of imagery and text—an in-house individual may not be able to do the same.
 
Saves time— When you give the task of designing to an in-house staff member who does not have a background in the field then you are also tasked with not only teaching them the relevant software and other tools, but understanding that they will not move as quickly through the process as a professional.  As a result, you may have a lower quality product that takes twice as long to produce.
 
Saves money— Believe it or not, it is often true that hiring a graphic designer to take charge of the creative side of your marketing materials can actually save you money.  Not only will a good graphic designer be able to compress the greatest amount of information into the smallest possible space while still looking professional, as it is part of their education, but the most success advertising strategies increase revenue and cause the freelance fee to pay for itself!
 
Creative specialty— Graphic design is, of course, a creative process, and like all creative processes it benefits most from a creative personality!  Generally professionals who choose to go into this field are artistic and have the right mindset for this type of marketing.  While in college they learn how to turn their natural talents into a skill that becomes second nature to them.
 
Be sure to research the graphic designer before hiring them because their final products will only have as much quality as they do.  They should have a portfolio for you to browse, and the depth of the portfolio may be smaller if they have not been out of college for long, but may come with the benefit of a smaller hourly fee.  If you like the quality of their prior work but it’s obvious they’re just starting out, it may be worth giving them a try.  Ideally, your relationship with your graphic designer will be long and fruitful for both parties!
 
For more information and resources for all of your printing needs, please visit www.conquestgraphics.com
 
 

How to Design your Door Hangers to Promote Your Contracting Business

by mariruth.kennedy@gmail.com
April 26, 2012 10:57
Contracting businesses rely very heavily on strong localized marketing to create familiarity and trust.  Whether you are a landscaper, plumber, or heat/AC Repairman, customers absolutely have to feel that your contracting business has a positive reputation and is an established fixture in the community in order to allow you on their properties and into their homes.  Using some basic tips for your cheap door hanger printing through online printing companies like Conquest Graphics you can let potential customers know you’re trustworthy, professional, and do only quality work.
 
Localized targeting— One benefit to cheap door hanger printing as a contractor is that you can target and canvas around where you are doing work.  A landscaper that is building up the curb appeal for a home in the middle of a big neighborhood could distribute their door hanger printing to the nearby homes.  This way, potential customers will be able to immediately connect the advertiser with their proof of service.  If a homeowner sees new, beautiful lawn on their way to their front door with the lawn service advertising hanging from it—that is an invaluable opportunity!
 
Use both sides— Depending on which contracting service you are offering images may not be as important, but generally if you’re trying to sell a visual product or service (e.g., anything home-related) you’re going to want to include a picture or two.  The nice thing about cheap door hanger printing is that one side readily faces out at the customer while the other side is waiting, covered with all kinds of relevant and important information.  Let the front jump out and pull them in while the back holds their attention.
 
Lots of colors— Being that contractors are largely hired for work around the home, there are lots of chances to incorporate bright, bold, exciting visuals that are related to home ownership such as vibrant outdoor landscapes, beautiful furnishings rich in color, and to use these all in a way that feels warm, inviting, and charming.  Use a lot of colors in your door hanger printing, but be sure to do research first and play with a variety of combinations to make sure that you’re projecting the right image.
 
Open with your offer— Every piece of advertising should come from some sort of angle—an offer to entire the potential customer.  So, what’s your offer?  Is it a percentage off of two combined services?  Is it a seasonal discount?  Put it first and foremost on your advertising materials!  Don’t make the resident have to read through a bunch of text to get to the most exciting part of your door hanger printing!  Remember that people only review ads for a few seconds before either committing to interest or deciding to discard them.  Make sure your big, bold, amazing offer jumps out at them.
 
Contractors can take most advantage of cheap door hanger printing through competitive priced online companies like Conquest Graphics by maximizing local visibility with professional and enticing marketing materials—using tips just like these!
 
For more information and resources for all of your printing needs, please visit www.conquestgraphics.com
 
 

5 Ways to Get Your Printed Brochures Distributed to Customers

by mariruth.kennedy@gmail.com
April 2, 2012 09:47
Writing the content and organizing the graphic design of your brochure printing is just as important as knowing the best ways to distribute the finished products to customers.  These methods range from completely free to very low in cost and allow your business to increase both the depth and breadth of its branding.
Direct mail marketing – The most common way to deliver your brochure printing is through the mail.  By sending your marketing materials directly to the customer’s mailbox you insert your business literally and figuratively into his or her home which can open your strategy to a number of possibilities.
In person – Canvassing college campuses and residential areas is still a very popular way to distribute various forms of print advertising.  It helps to choose locations that will be most relevant to your product or service; for instance, a downtown bar may prefer to hand out brochures in a college quad, while a long-term care agency may elect to go to a community center instead.
Cross-promotion – Like many other forms of print marketing it is always helpful to find places to display your advertising, or to negotiate into charity or business events, in order to take advantage of cross-promotion.  Charities often pair with family restaurants or government organizations like schools, and alcohol manufacturers like to team up with sports teams and special events like holiday celebrations and political fundraisers.  If you take your brochures and display or hand them out at other businesses and events then you are marketing and increasing brand recognition.
Attached to product packaging – Don’t forget to include additional marketing materials with your products and services.  A cleaning service should always leave a brochure and a card on the dining room table and a pizza parlor should always include a menu or a brochure with coupons and contact information.  You don’t just want customers—you want repeat customers.
Newspaper inserts – Some local newspapers allow businesses to buy advertising by slipping brochures between the sections.  This is a very valuable form of print marketing because It greatly increases customers’ perceptions about the legitimacy of your company.  Individuals often view print newspapers as reliable and trustworthy sources of information and they therefore extend those beliefs to the advertisers the newspapers choose to include.  Of course, it is then important to find out what demographics each newspaper is geared towards, and who actually reads it, in order to know whether or not its readership would be interested in your product or service.
Direct mail marketing is certainly the most popular form of distributing brochures but it is definitely not the only way to get your advertising to your customers.  Brochure printing that is ordered through online businesses like Conquest Graphics allows you to take advantage of professional, customer service-oriented and competitively priced companies from your home or office.  Combining this ease of technology with these tried and true methods of marketing is a guaranteed success for any brochure-based strategy.
For more information and resources for all of your printing needs, please visit www.conquestgraphics.com
 

Using Templates to Design Brochures

by mariruth.kennedy@gmail.com
January 17, 2012 15:54

If you are designing a brochure then consider using a print template. A template is a pre-designed layout that allows you to more easily upload the photos and text into a standardized layout that a printer will use to turn it into the finished product. Unless you are an experienced graphics designer that wants to create an unusual piece, a pre-

formatted template can save you time, money and frustration. In fact, even experienced designers often work from templates for common layouts.

An on-line print company, such as Conquest Graphics, will usually maintain a collection of several different templates for various sized brochures with several types of folds. The key is to choose the right layout for your project before you get started on the details.    

So how do you pick the best template for your project? Here are 5 questions to help you decide on the layout:

1. Do you own a restaurant or need to list many products and prices? A take-out menu layout is pretty standard and lists the information in columns like this:

                                   Kung Pao Chicken      $7.95

                                   Hunan Beef                $9.95

                                   Seafood Delight         $8.59

If you need to give your customers two key pieces of info (Item and Price), then this template would be best for you. The usual size is 8.5 x 14” which folds down to 4 to 8 panels for easy distribution. If you have lots of items that you need to list, then this is a good template to use.

2. Do you plan to mail your brochure and want it to fit into a standard (#10) envelope? If so, the tri-fold is good for that purpose. A tri-fold brochure is the most common format used by a wide variety of companies. This is usually a 8.5 x 11” piece of paper that is then folded twice to form 6 panels. This design fits easily into a standard envelope. There are other options to this piece which involve a gatefold layout (a gatefold is as it sounds – two panels open up to reveal the center spread of the brochure). A gatefold uses a larger piece of paper (8.5 x 14”) and gives you more room to communicate your message. There are many different layouts available for this size brochure so you want to look for one that best fits your needs (i.e. more pictures, less text or room for charts and graphs, etc)

3. Are you marketing new homes, a large product or need room to show charts and graphs? If that’s the case, consider a vertical tri-fold template from Conquest Graphics. These sorts of wide-angle designs and configurations work best with a brochure that allows the reader to see panoramic views or to see data spread out over months or years – in either case with captions underneath – all in a highly readable layout.

4. Do you want your brochure to be more elegant, impactful or unusual? A gatefold design can offer a more elegant look than a traditional tri-fold. A Z-fold is a bit different than found on most brochures so it can help you make a bigger impact because it is less common. For any of these type of designs, you can contact your printer (or Conquest Graphics) to learn more about these types of layouts and how you can use them in your next print piece.

5. Do you have your design file in a standard program such as AdobeInDesign, Quark Xpress, Photoshop or Microsoft Publisher? You’re in luck. Conquest Graphic templates are standardized to work with the major software programs. You upload your file into our secure website, and we can take it from there.

It’s easy to see that with decades of experience and with millions of brochures ‘under our belt’, we at Conquest can put together a design that meets any design, size and budget need. Call or contact us today and let’s get started putting a brochure together that will help you.

To view some print templates, go to http://www.conquestgraphics.com/Help-Center/Brochure-Templates to get an idea of the wide variety available.

 

 

How To Design A Brochure for Business

by mariruth.kennedy@gmail.com
January 10, 2012 12:29

Designing a brochure for business is easy if you pay attention to some simple rules. The purpose of a business brochure is to give key information to potential customers about what your company does and what services it provides to its current customers. A typical new reader of your business brochure might be someone who hasn’t used the service you provide but who wants to find out more about it.

A well-designed  and printed brochure is a great way to update existing customers as well. Remember that the more your customers understand about the various products and services you provide, the more likely they will keep coming back. Here are five great tips for designing a brochure which will help you educate your customers and make them customers for life!

1.    Focus on one big idea and as few smaller ideas as necessary. No need to sell your entire product line in one brochure. Pick the one product or service that most people are interested in, and work on just that one. Let the potential customer know what else you do and give them plenty of contact information so they can get to your website and find out more.

2.    Take a complex issue and simplify it.  What your clients are looking for are solutions. You can design a brochure which addresses one or more of these issues by the use of charts, texts, and graphs. Leaving it with each customer after having met with her is a great reference tool and ensures that your key points are not forgotten after the meeting is over.

3.    Make sure the front panel of your brochure raises an issue of interest to your potential customer. The front panel is your “front door”. You want to make sure that it has impact, that it raises curiosity. The ideal response to your front panel should be “I was wondering about this issue (product, service) just the other day. Maybe this will answer my questions.”  

4.    Update your customers on new developments in your field. New developments, new approaches, new information…new brochure! Don’t let your information stagnate and become out-of-date. If there have been significant developments in your field, revise your brochures. Sure, it will cost some money, but what value to you are documents which contain information which is no longer relevant?

5.    Use a brochure to build real trust and loyalty. If one of your competitors performs some function related to your business – something which you don’t do much of – letting your customer know about it will earn you some loyalty, and that’s always good for business.

Working with an online print company like Conquest Graphics, you get high-quality print work at a very good price. Moreover, thinking about how to use brochures to build your business relationships is something we can also help you with. Contact us today and start putting together a brochure which helps you build your business. 

Designing Brochures: How to avoid the 5 most Common Mistakes

by mariruth.kennedy@gmail.com
January 9, 2012 16:17
Companies and professionals print brochures all the time, but not all of them have the same impact. Many are ignored or discarded but a few are pocketed and read. What makes the difference? The successful marketer knows how to design a brochure and avoids the 5 most common mistakes that novices make on their layouts.

If you want your brochure to be one of the successful ones, here’s a list of Do’s and Don’ts:

1. DON’T make it hard for people to figure out what your brochure is advertising.
    DO use clear photo images and headlines that catch the attention of the prospective client. Give the reader a reason to say "That’s something I need to learn more about!"
When you have a mock up of your cover design, hold it up to friends and co-workers for just 2 seconds and see what kind of immediate impact it has. See what they remember from that brief glance.  If they cannot determine what you are advertising or cannot remember the headline and image, then go back to the drawing board. Printing a brochure takes up front work to get the most our of your investment.     
2. DON’T try to fit all your products and services into one brochure.
    DO focus on 1 main topic and showcase the one part of your business that most people are interested in. Discuss the five most important benefits and give the reader three things that differentiate this product from your competitors. If you have any feature which makes you different from everybody else, mention that one prominently in your printed brochure.
3. DON’T sell the process
    DO sell the benefit!  
Keep in mind that most people don’t care how you make your anti-virus software, what they do care about is how it will help them protect their personal computers. Tell them how successful your software has been in foiling viruses. Tell them how many times ethical hackers have tried to hack it and failed. Tell them how long people go without having any problems as compared to the results from competitor’s software. Point out what your product can do to benefit the customer and be careful to stay away from industry jargon.

4. DON’T forget that a printed brochure is just a conversation starter.
    DO remember your goal: to move the customer to take action! 
Write the copy on your printed brochure so that the potential customer has to start making decisions. At every point where the customer determines that your product might work, offer a reason to respond now. You don’t have to place all of your contact information on the very last panel. You can place it strategically throughout the brochure.  Get the customer thinking that they need to call now to find out more.
  
5. DON’T be shy about using references or testimonials.
    DO remember one of the most important rules of salesmanship: People buy upon the approval of others.
That’s what celebrity endorsements are all about. Testimonials and reviews sell. Only 14% of people beleive what you say about your business, but 82% of people beleive reviews!

If you avoid the 5 most common mistakes and designed an eye-catching layout with clearly written copy, then the next step is to find a quality printer to finish the job. Contact online printing company Conquest Graphics today  to find out how to get your quality brochure printed cheaply, quickly and professionally. After all the work you have done on the design, make sure that you work with a printer that can produce a great looking piece that potential customers will want to pick up and read.
 
 
 

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