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Out of all the chaos and clamor of trade shows, some of the most important business opportunities can arise that will set you apart from your competitors and connect you with potential clients. In some cases, the amount of preparation required and indecisiveness over what marketing materials to utilize can paralyze expo invitees and cause them to forego the absolutely priceless and vital experience of attending these shows within their respective industry.
Catalogs may be one of the most critical pieces of your marketing campaign, displaying products to both customers and prospects. The Data and Marketing Association's recent survey showed that 42% of consumers read catalogs that they receive in the mail.
Research shows that direct mail is steadily making a comeback. About half of the millennial population say they ignore digital advertisements, while only 15% say they ignore direct mail. The reason? Millennial consumers feel the information they receive via paper mail is more reliable, and they have a significantly higher response rate towards printed information that bears their personalized information. It makes them feel like a brand actually cares about them.
Designing a poster can be a daunting task for anyone, especially for those who think they lack the eye for design. One of the biggest obstacles standing in the way of many would-be designers is a lack of confidence in their own artistic abilities…But, armed with these tips, anyone can begin to develop a basic understanding of the principles of design, giving them the confidence and knowledge they need to organize their message in an effective poster design.
Paper catalogs used to be the primary form of advertising for many retailers. The very word "catalog" likely brings to mind the inches-thick Sears mailers that filled mailboxes for decades. As the world digitizes and many traditional catalogs give way to online newsletters, it can feel tempting to eschew a traditional paper catalog entirely. But, this is a mistake for numerous reasons.
Booklet printing is a great way to show off a marketing piece or create an informational guide into the products and services of your company. Learn how to create a cost-effective and meaningful booklet.
Brochures are one of the most popular marketing leave behinds for salespeople over a variety of industries. What makes brochures such a great leave behind is its ability to give your customer detail about your product or service, as well as stunning graphics to grab attention while illustrating and supporting what it is you are trying to convey.
Leaving a lasting impression on a potential client is essential in today's competitive sales world. One of the best ways to do this is through utilizing leave behinds. Leave behinds range from flash branded drives and brochures, to full sized flyers and even pieces of clothing, and choosing the right one can be tricky. Check out some of our favorite leave behinds to figure out which one best suits you and your business.
With the impact direct mail still has on ROI and marketing campaigns, it comes as no surprise that companies are continuing to look for more cost effective and better ways to reach their target audience with direct mail.
For associations such as Mass Fiscal, Conquest Graphics is more than just a printer, but a trusted partner and friend that has the capabilities to deliver on both small and large scale jobs, while eliminating the complexity and uncertainty that comes alongside working with other national printers.
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