Marketing Insights
The top online retailers sent each of their subscribers three promotional e-mails on average during the week ending Jan. 28, 2011, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s up 3 percent from a little more than 2.8 week-over-week, down 6 percent from 3.1 four weeks ago, and up 18 percent from a little more than 2.4 year-over-year.
In 2011, 10.8 percent of all U.S. online ad spending will go to social networks. Next year, the share of spending going toward social destinations is expected to rise to 12.1 percent.
Almost a third (30 percent) of marketers claim that video advertising will be their single biggest investment for the year. Only 7 percent of the 2,300 social media marketers responding to our last study thought social media was producing ROI and, as a result, were willing to budget liberally. While 49 percent thought it was a promising tactic that will eventually produce ROI, nearly the same numbers (44 percent) are much more skeptical and unwilling to invest more.
What are you doing to acquire or grow online / interactive marketing competencies? (Select top three)
- 63% Training and developing existing staff
- 36% Adding or expanding digital marketing agency support
- 33% Attending conferences and shows
- 29% Recruiting new talent and resources
- 27% Participating in digital marketing groups
- 25% Collaborating with search portals/online ad networks
- 18% Utilizing online hosted services
- 17% Outsourcing or off shoring digital marketing services
- 5% Other
©2009 CMO Council. Marketing Outlook 2009.
www.cmocouncil.org
To what degree are competitive best practices being analyzed, tracked or adopted by your marketing team? (Select one)
- Extensively
- Moderately
- Somewhat
- Not at all
- Don’t know
©2009 CMO Council. Calibrate How Your Operate.
www.cmocouncil.org