Custom Rack Card
Printing Features
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- Full color both sides or full color one side with black only or no printing on the
other
- Printed on 12pt Gloss C2S cover weight paper
- Eco-friendly – paper is FSC-certified with recycled content and ink is soy-based
- Includes bright aqueous coating for reduced fingerprints and better durability
- Available in 4 x 9 finished size
- Custom wrapping and banding available
- This product can be shipped to multiple locations
Your business or service is unique. Yes, you may be selling tires or toasters, and
there may be twenty other businesses in town selling tires or toasters, but your
business is nonetheless unique. Why is that? Because how you sell, and what you
price your goods at, and the service you offer, all of these are in one way or another
different from that of your competitors. If that weren’t the case, why would your
customers keep coming back to you and not to the other guy?
Your customers are used to your service ‘customs’
So the upshot of all this is that you have to make a deliberate effort to ensure
that all of your advertising media choices highlight your uniqueness. You know better
than anyone else what your customers respond positively to, and the printing
of rack cards gives you a great opportunity to point out all of
those things which make you stand out. Because, let’s face it, people who pick up
rack cards are interested in your product but they probably don’t
know anything about you. This is your opportunity to make your “elevator pitch”.
What does that mean? It means if you get on the elevator with someone you want to
do a deal with, and have as much time as the elevator ride allows, how would you
make your presentation in the most vivid and convincing so that you could move to
the next step? That’s how you have to think about a custom rack card.
You come up with your pitch, and we’ll make sure your cards are always on the elevator.
Eco friendly is more than a custom; it’s a way of doing business
There has been a lot of buzz about green printing in the past few years. It seems
like everyone in the industry wants to get on the green printing
and eco friendly printing bandwagon. The sad thing is that a lot of online printing
companies talk a good talk about being green printers and environmentally friendly
printing initiatives, but don’t really walk the walk. How can a business owner or
business professional tell the difference between an environmentally responsible
online printing company, and the ones that are just “green washing”?
Take a look at the websites of online printing services. Almost all of them mention
“going green” or “sustainable printing” practices. Very few of them will have information
about their green printer certification status. An online discount printing service
that is serious about green printing and environmental stewardship will be FSC-certified.
The FSC (Forest Stewardship Council) is an international organization that helps
ensure that paper and other wood products are sourced from well-managed forests,
and that the wood was not harvested from clear?cutting operations, or from rain
forests, or disturbed or took advantage of indigenous peoples who live in and around
the forested lands.
Visit Conquest Graphics, where printing custom rack cards is fast, easy, and cheap!
Check out our
Rack Card Templates
to ensure error-free printing.
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