The Mesh – Why the Future of Business is Sharing
Author, Lisa Gansky
The recession and the distrust of old-model companies seem to be fueling a new mindset. People are now more willing to consider alternative business models, brands and lifestyles. As Po Bronson once stated, “Crisis can actually take people from thinking about what’s next to what is first.” In “The Mesh,” Lisa Gansky offers a most compelling look at an emerging model that takes advantage of our renewed values and at how business will be conducted in the new landscape.
True knowledge is not contained in one person or entity. Wisdom comes from sharing, and the Mesh is the new way to leverage that wisdom and create prosperity. Mesh businesses leverage data and social networks to enable people to share goods and services efficiently and conveniently—to gain superior access to what they need without the burdens or expense of ownership. As Gansky points out, there are already thousands of these businesses—in transportation, fashion, food, real estate, travel, finance, entertainment and many other categories—with more starting every day. The Mesh has emerged as the best new creative engine for getting more of what we want, exactly when we want it, at less cost to ourselves and the planet.
In “The Mesh,” Gansky gives us some perspective on the wonderful new world we are entering. This is a world that will find more people utilizing the Web, social networking and mobile technologies more efficiently. The author shares case histories from many organizations, including some of her own, and their success with the Mesh.
“The Mesh” is all about sharing. Specifically, it is focused on the sharing of information through the Web, mobile technology, and social networking. The Mesh allows for the sharing of products, services and information between groups of people in provocative new ways. “The Mesh” is a thought provoking book that should be read by everyone from the serial entrepreneur to the big-business marketer. Once read, pass it along… because the future of business is sharing.