The ABCs of Mobile Marketing
Mobile marketing is meant to describe marketing on or with a cell phone (or other mobile device).
CSC (Common Short Code) is a short numeric sequence (4-6 digits) to which text messages can be sent from a mobile phone. Subscribers send text messages to CSC’s with relevant keywords to access mobile content or act upon a call-to-action.
SMS (Short Message Service) is used as a synonym for all types of short text messaging, as well as the user activity itself, in many parts of the world. SMS text messaging is the most widely used data application on the planet, with
2.4 billion active users.
MMS (Multimedia Messaging Service) is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability which only allowed exchange of text messages up to 160 characters in length. The most popular use is to send photographs from camera-equipped handsets, although it is also popular as a method of delivering news and entertainment content including videos, pictures, text pages and ringtones.
MO, MOM (Mobile Originated Message) is an SMS/MMS message received by a mobile device.
NFC (Near Field Communication) is a new and upcoming data transfer protocol. It uses close proximity to transmit data between two NFC type devices (one a client and one a reader/writer/broadcaster module). Basically NFC lets you tap your device on a reader to then instantly transfer and exchange data.
QR Code (Quick Response Code) is a matrix barcode or two dimensional code readable by a QR scanner, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. The reader application is included on some smartphones or it can be downloaded for free.
WAP (Wireless Application Protocol) is an open international standard for the presentation and delivery of wireless information and telephone services on mobile devices. The most common use of WAP is accessing the Web from a mobile phone or PDA (Personal Digital Assistant).